"April Fools' Day" Web News Survey (April 1, 2026) [Qlipper]

Todo o nada Co., Ltd. (President and CEO: Yasuyuki Matsumoto) has investigated and analyzed web news regarding "April Fools' Day" on April 1, 2026. This survey result is based on data from "Qlipper" (https://qlipper.jp/), a PR effectiveness measurement service capable of monitoring over 4,000 web media outlets.

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Top Page View (PV) Articles Related to "April Fools' Day"

Subway's "Listenable" Sandwich!? Launch of Headphone-Shaped Sandwich "Soundwich" April 1 | Total PVs: 1,213,297 | Published in Gourmet Watch, then republished on Yahoo! News https://news.yahoo.co.jp/articles/cd232a79d73ad5bbbc3e86e131eb4145fc8ee75f

40-Year-Old Actor Retires from Showbiz "Thank You for 19 Years": Sudden "April 1" Announcement Draws "Is This a Joke?" Comments April 1 | Total PVs: 442,709 | Published in ENCOUNT, then republished on Yahoo! News https://news.yahoo.co.jp/articles/0d7d3058690ee3900e34a7ef6c5bf8e87d1289c8

Corporate April Fools', Should We Still Do It? Expert Says "Not Cost-Effective" in an Era Where Backlash is Closer Than Going Viral April 1 | Total PVs: 336,071 | Published in Business Insider Japan | Republished: 3 times https://www.businessinsider.jp/article/2604-corporate-april-fools-day-backlash-risk/

"Project SEKAI COLORFUL STAGE! feat. Hatsune Miku" 2026 April Fools' Songs Compilation! Popular Songs Like "Vampire", "Kyoufuu All Back", and "Envy Baby" Revealed! April 1 | Total PVs: 222,531 | Published in Animate Times, then republished on Yahoo! https://article.yahoo.co.jp/detail/ef0609288aa67131471359a93a868c128972fc2d

We "Accidentally" Broadcasted "Yoroiden Samurai Trooper"... Paying Homage to an Unprecedented Incident! April Fools' Project Commercial Aired April 1 | Total PVs: 135,267 | Published in Nico Nico News | Republished: 5 times https://news.nicovideo.jp/watch/nw19103601

Momoiro Clover Z's Reni Takagi, A Sudden Transfer? → Releasing Artist Photo Causes Fan Confusion: "A Fine Line Between Lie and Truth" "She Blends Right In" "Too Good a Match lol" "Welcome??" April 1 | Total PVs: 89,906 | Published in Netlab | Republished: 4 times https://nlab.itmedia.co.jp/cont/articles/3789988/

[Domino's Pizza] Trading Card "Domino Card" Given to 1 Million Yen Purchasers [April Fools'] April 1 | Total PVs: 33,521 | Published in Otonanswer, then republished on Yahoo! News https://news.yahoo.co.jp/articles/fcc08f2cb13e3327add2f7bb8b05434cafa1250d

[Subway] Development of Headphone-Shaped Sandwich "Soundwich" [April Fools'] April 1 | Total PVs: 32,683 | Published in Otonanswer, then republished on Yahoo! News https://news.yahoo.co.jp/articles/7ef809236fd9a01a7aff59980efb0483bbfd9163

[Oshi no Ko] April Fools' Day: This Year, Kana Arima Becomes a Pirate Ship Captain, Going Wild on Lake Ashi April 1 | Total PVs: 32,478 | Published in Comic Natalie | Republished: 2 times https://natalie.mu/comic/news/666445

April Fools' Joke Becomes Reality: BMW M3 Wagon Racing Car Completed... To Enter Nürburgring 24 Hours April 1 | Total PVs: 29,172 | Published in Response | Republished: 5 times https://response.jp/article/2026/04/01/409447.html

Analysis For this report, we selected the top articles by PV related to "April Fools' Day" on April 1. We found that the article about Subway's headphone-shaped sandwich garnered significantly more PVs than the other articles. Although the content of the article is an impossible story, both the title and the content feature amusing phrasing, which leaves a positive impression. We estimate that this increased the number of readers, subsequently boosting the PV count. In today's climate, posting April Fools' jokes carries the risk of backlash. While many companies choose to do nothing as a form of risk hedging, the fact that publishing an article led to increased PVs shows that there is still excitement around it as a single event.

Trend of Articles and Virtual PVs for "April Fools' Day" - Total number of articles: 1,040 - Total PVs (*): 3,545,636 pv *PV = Virtual PV: A figure predicted and calculated for an article's page views using a proprietary engine based on the site structure acquired by Qlipper. (https://qlipper.jp/virtualpv.html)

Survey Overview Survey period: April 1, 2026 (Date of article confirmation by Qlipper) Surveying body: In-house survey Survey targets: Articles containing "April Fools" in the text or headline Survey method: Among the web news on major domestic news sites collected by Qlipper during the survey period, we tabulated the number of target articles, virtual PVs, and the number of times articles were posted on X. *Virtual PV: Qlipper, which monitors over 4,000 domestic web media outlets, predicts and calculates article page views using a proprietary engine based on the acquired site structure. (Patent No. 7098122)

About Qlipper Qlipper (URL: https://qlipper.jp/) is a PR effectiveness measurement tool that supports public relations operations. It is equipped with features such as web news monitoring, PR analysis, and automatic press release creation utilizing ChatGPT, enabling the planning and improvement of efficient and real-time PR strategies for effective PR activities. We offer a free trial, and our dedicated consultants provide support for initial service setup and optimization.

Company Overview [Todo o nada Co., Ltd.] https://todo-o-nada.com/ President and CEO: Yasuyuki Matsumoto Room 302, Yahiko Building, 7-11-13 Ueno, Taito-ku, Tokyo 110-0005

[Inquiries regarding this press release] Todo o nada Co., Ltd. Qlipper Operations Secretariat Email: qlipper@todo-o-nada.com TELL: 03-6453-6886