【Service Launch!】Tocasi Fully Commits to Hands-on Anniversary Project Support, Connecting Corporate Anniversaries to Organizational Transformation and Future Challenges
Tocasi Inc. has officially launched its "Anniversary Project Support" service, which redesigns corporate milestones like founding, establishment, and anniversaries not merely as commemorative events, but as starting points for organizational transformation and future challenges. This service aims to help companies review their philosophy and direction, pass on knowledge to the next generation, and leave a lasting legacy within the organization.
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Tocasi Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Chie Hasegawa; hereinafter "Tocasi") has officially launched its "Anniversary Project Support" service, which redesigns corporate milestones such as founding, establishment, and anniversaries not merely as commemorative events, but as starting points for organizational transformation and future challenges.
Fundamental Questions Faced by Companies Celebrating Anniversaries
Until now, Tocasi has received inquiries regarding anniversaries, regardless of industry or scale, such as:
"We want to review our philosophy and direction using the anniversary as an opportunity."
"We want to organize what and how to pass on to the next generation."
"We don't want it to end as a commemorative event; we want to leave something for the organization."
Celebrating an anniversary is considered an opportunity for companies and organizations to re-examine who they are and where they are headed, a phase where they can simultaneously reflect on "what has been" and "what will be."
Furthermore, research on organizational transformation shows that whether people actively engage in change depends significantly more on the meaning given to that change and how it is articulated, rather than on the measures themselves. It is also pointed out that without sufficient verbalization of the background and significance of change, efforts tend to remain superficial.
References: Schultz (2016), Cloutier & Ravasi (2020), Weick (1995), etc.
Indeed, inquiries about anniversaries received by Tocasi also lead to questions such as:
"How is the founding spirit being passed on to the current organization?"
"What will we value from now on?"
"What will we entrust to the next generation, and in what form?"
Tocasi believes that anniversaries have the potential to be utilized not as events to conclude the past, but as starting points for new challenges.
Connecting to Organizational Transformation and Future Challenges
Tocasi's Anniversary Project Support is characterized by its consistent, hands-on approach, from clarifying questions to conceptualization and implementation, using the anniversary as a starting point.
From three perspectives—"Toi (Question)," "Cai (Solution)," and "Sikumi (Mechanism)"—members with different specializations collaborate to support organizational-wide change that goes beyond individual measures.
For companies considering new challenges triggered by an anniversary, Tocasi will support their journey as a partner, moving together from the conceptualization phase to execution.
Toi | Redefining Questions
Through individual consultations and dialogues, we uncover discrepancies, the original founding principles, and sentiments buried in history, articulating them as "organization-specific questions."
Cai | Co-creating Solutions
We co-create the redefinition of philosophy/vision, business concepts, anniversary measures, and story design from a cross-disciplinary perspective encompassing art, science, and management, shaping "solutions that resonate within the organization."
Sikumi | Embedding Mechanisms
To ensure anniversaries are not fleeting events, we integrate them into the organizational structure, roles, human resource development, evaluation, and communication, embedding them as a "mechanism for sustainable transformation."
Comment from Chie Hasegawa, Representative of Tocasi:
Chie Hasegawa, Representative of Tocasi
Until now, I have received many individual consultations from business owners regarding anniversaries. Although each seemed different, a common earnest desire in the background was, "What should we do with the organization going forward?"
I believe that an anniversary is not a demarcation to look back at the past, but one of the opportunities for new challenges to naturally arise.
Tocasi will continue to stay close to the field as a companion, thinking together about questions, giving them form, and embedding them in the organization.
Recommended for these types of companies/organizations:
・Companies that want to connect their anniversary projects to organizational transformation or a review of business direction.
・Companies that want to advance business succession or next-generation talent development using the anniversary as an opportunity.
・Companies that want to leave behind initiatives that lead to the future, rather than just ending with a corporate commemorative event.
Contact and Details Here
From an anniversary that celebrates the past, to a start where challenges for the next era unfold.
Tocasi will accompany that journey, staying close to the organization's internal workings.
▶︎ Tocasi Official Website: https://www.tocas-i.co.jp
▶︎ Contact for hands-on services: https://www.tocas-i.co.jp/contact
About Tocasi Inc.
Tocasi's Concept Sketch
Tocasi is a Social Co-Creation Studio where professionals of Toi (Question), Cai (Solution), and Sikumi (Mechanism) gather, acting as a catalyst to "melt" (tokasu) the boundaries of domains and positions to promote integration, co-creating the sustainable development of organizations. We are