Ishioka Fan Club Membership Card to be NFT-ized! Digital Membership Card Sales Begin

Tobu Top Tours Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President & CEO: Koji Hyakukida) announced that in collaboration with Ishioka City, Ibaraki Prefecture (Mayor: Yoji Yajima), it has begun selling the "Ishioka Fan Club Digital Membership NFT" on HEXA, Japan's largest NFT marketplace, starting Wednesday, April 1, 2026.

The "Ishioka Fan Club" is a system designed to foster continuous connections between the city and its fans, open to anyone who loves or wishes to support Ishioka City. While it previously had approximately 1,000 members, the traditional physical card-based membership system faced challenges in terms of immediate information dissemination, member interaction, and issuance/mailing costs. Furthermore, to further revitalize the fan club, there was a need to expand new members and create a mechanism that also benefits local businesses. This led to the digitalization of membership cards and the introduction of NFTs based on blockchain technology as a foundation to utilize the fan club system more effectively. Through this initiative, we aim to strengthen ties with members and build a new regional revitalization mechanism in collaboration with local businesses.

The "Ishioka Fan Club NFT" is a digital membership card utilizing blockchain technology. Members can hold the NFT membership card on their smartphones, etc., and receive various benefits by presenting it at participating stores within the city.

Currently, approximately 50 stores in the city are participating as benefit-providing establishments, promoting opportunities for fan club members to utilize local businesses. Participating stores and benefits will be updated and expanded as needed, creating a system where the longer one holds the NFT, the greater the value.

In the future, we will also consider handling "High-Rank NFTs" with enhanced added value, such as exclusive access for members to new product tasting events, monitor tours, and preferential benefits for events within Ishioka City.

【Sales Overview】

・Name　: Ishioka Fan Club Digital Membership NFT

・Release Date: Wednesday, April 1, 2026

・Target Audience: All those who wish to support Ishioka City

・Sales Site: NFT Marketplace "HEXA"

https://nft.hexanft.com/nftmaticmulti/863

Through these initiatives, our company aims to induce autonomous and decentralized activities for enhancing regional value by enabling digital residents to become stakeholders through NFTs, thereby leading to a continuous increase in the 'related population'.