Producing a New Commercial Featuring Actor Motoki Nakazawa Under the New Company Name 'Nippon Sanso'
Taiyo Nippon Sanso will change its name to Nippon Sanso on April 1, 2026, and launch a new mass advertising campaign featuring actor Motoki Nakazawa to boost brand recognition.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:29
- 🔍 Collected: April 1, 2026 at 13:39 (18h 9m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 08:18 (474h 38m after Collected)
Taiyo Nippon Sanso Corporation (Headquarters: Shinagawa-ku, Tokyo; President: Kenji Nagata), the Japanese industrial gas business company of the Nippon Sanso Holdings Group, will change its name to 'Nippon Sanso Corporation' on April 1, 2026. In conjunction with this, following the first corporate commercial 'The Mystery of the Shining Brother', the company has produced a new corporate commercial and graphic advertisements featuring actor Motoki Nakazawa. These will be rolled out sequentially from Wednesday, April 1, 2026.
1. Commercial Overview
- Titles: 'Not Just the Company Name' edition (30 sec / 15 sec), 'Unconvinced' edition (6 sec)
- Cast: Motoki Nakazawa
- Broadcast start: Wednesday, April 1, 2026
*Each commercial is scheduled to be posted on the Nippon Sanso website and official YouTube channel from April 1st.
Additionally, a behind-the-scenes making-of movie of the commercial shoot will also be released.
2. Story / Highlights
~Motoki Nakazawa takes on the shoot for a commercial promoting the new company name, 'Nippon Sanso'. Before filming, he harbors doubts, asking, 'Can the appeal of Nippon Sanso really be conveyed just by repeating the company name...?' and begins speaking to the director. His passion grows stronger and stronger...~
Through Motoki Nakazawa's powerful and passionate performance, this commercial impressively conveys not only the appeal of the new name 'Nippon Sanso', but also the fact that the industrial gases provided by Nippon Sanso are the driving force supporting the development of all industries—from cutting-edge manufacturing to food and medical care—serving as the lifeline of society, and that driving the future of Japanese industry is precisely Nippon Sanso's mission.
3. Commercial and Graphic Ad Rollout Schedule (Sequentially from April 1, with some exceptions)
■ TV Commercials
- TBS TV Sunday 8:00~ 'Sunday Morning' *National network, and others
■ Digital Ads
- TVer
- YouTube
- Instagram, and others
■ Train Ads
- Tokyo Metro Vision, and others
■ Billboards / Digital Signage
- JR Central Shinagawa Station Shinkansen South Transfer Gate
- Tokyo Metro 29 major stations (63 locations)
- Sendai City Subway Namboku Line Hirose-dori Station
- Haneda Airport, and others
*Broadcast and display contents are subject to change without notice.
*Please refrain from contacting station staff.
4. Cast Profile...
1. Commercial Overview
- Titles: 'Not Just the Company Name' edition (30 sec / 15 sec), 'Unconvinced' edition (6 sec)
- Cast: Motoki Nakazawa
- Broadcast start: Wednesday, April 1, 2026
*Each commercial is scheduled to be posted on the Nippon Sanso website and official YouTube channel from April 1st.
Additionally, a behind-the-scenes making-of movie of the commercial shoot will also be released.
2. Story / Highlights
~Motoki Nakazawa takes on the shoot for a commercial promoting the new company name, 'Nippon Sanso'. Before filming, he harbors doubts, asking, 'Can the appeal of Nippon Sanso really be conveyed just by repeating the company name...?' and begins speaking to the director. His passion grows stronger and stronger...~
Through Motoki Nakazawa's powerful and passionate performance, this commercial impressively conveys not only the appeal of the new name 'Nippon Sanso', but also the fact that the industrial gases provided by Nippon Sanso are the driving force supporting the development of all industries—from cutting-edge manufacturing to food and medical care—serving as the lifeline of society, and that driving the future of Japanese industry is precisely Nippon Sanso's mission.
3. Commercial and Graphic Ad Rollout Schedule (Sequentially from April 1, with some exceptions)
■ TV Commercials
- TBS TV Sunday 8:00~ 'Sunday Morning' *National network, and others
■ Digital Ads
- TVer
- YouTube
- Instagram, and others
■ Train Ads
- Tokyo Metro Vision, and others
■ Billboards / Digital Signage
- JR Central Shinagawa Station Shinkansen South Transfer Gate
- Tokyo Metro 29 major stations (63 locations)
- Sendai City Subway Namboku Line Hirose-dori Station
- Haneda Airport, and others
*Broadcast and display contents are subject to change without notice.
*Please refrain from contacting station staff.
4. Cast Profile...