New Style Malatang with Fluffy Eggs: 'TAOTAO Malatang' Opens in Suidobashi

TAOTAO Malatang, a new specialty shop concept described as 'edible supplements,' is opening in Nishikanda, Tokyo. Developed by TMY LLC using expertise from ox tongue restaurants, it offers a customizable experience where customers choose from over 60 ingredients like vegetables, mushrooms, and meats. The signature 'TAOTAO Soup' features a fluffy egg finish to create a mellow and rich flavor that balances the spice. The shop offers four soup bases and six spice levels. To change the image of Malatang as an occasional meal, they are introducing subscription plans for regular diners. An opening campaign will offer sets for 500 yen instead of the usual 980 yen for a limited time.