SHONIN PARK x Sanrio Characters Collaboration Goods Launch! Commemorating 1st Anniversary, Sales Begin July 1

SHONIN PARK, a multifunctional resort facility in Beppu City, Oita Prefecture, operated by TKP Corporation (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Takaki Kono; hereinafter “TKP”), will launch a special collaboration with Sanrio Characters to commemorate its 1st anniversary. Limited-edition collaboration goods featuring “Hello Kitty,” “Kuromi,” “Cinnamoroll,” “Pompompurin,” “Pochacco,” and “Sugarbunnies” will be available at SHONIN PARK starting Wednesday, July 1, 2026.

As the first phase of this collaboration, two exclusive items will be released: original-designed stickers and acrylic markers featuring Sanrio Characters.

The designs are inspired by “Beppu Kaihin Satoyu,” a famous tourist attraction in Beppu City. The adorable, SHONIN PARK-exclusive illustrations depict the characters relaxing while buried in sand. By combining Beppu’s unique hot spring culture with the charm of Sanrio characters, the designs evoke a warm and heartwarming atmosphere.

Through this collaboration, TKP aims to promote the appeal of Beppu while offering enjoyable experiences and services to all visitors.

SHONIN PARK × Sanrio Characters Collaboration Special Website:

https://www.shoninpark.jp/news/p1784/

Product Overview

〇 SHONIN PARK × Sanrio Characters Collaboration Sticker

An original sticker featuring Sanrio Characters relaxing at Beppu’s iconic “Beppu Kaihin Satoyu” sand bath. Perfect for decorating smartphones, notebooks, PCs, and more.

Product Name: SHONIN PARK × Sanrio Characters Collaboration Sticker

Price: 440 JPY (tax included)

Size: Approx. (W) 65 mm × (H) 70 mm (size varies by character)

Character Lineup: Hello Kitty, Kuromi, Cinnamoroll, Pompompurin, Pochacco, Sugarbunnies (6 types total)

Release Date: Wednesday, July 1, 2026

Sales Locations: SHONIN PARK SHOP (within SHONIN PARK shopping area), Beppu Kaihin Satoyu Sand SPA

Copyright Notice: © 2026 SANRIO CO., LTD. APPROVAL NO. L670088

〇 SHONIN PARK × Sanrio Characters Collaboration Acrylic Marker

An original acrylic marker featuring Sanrio Characters enjoying the Beppu sand bath. Attach to umbrellas or water bottles to feel like the characters are always with you.

Product Name: SHONIN PARK × Sanrio Characters Collaboration Acrylic Marker

Price: 550 JPY (tax included)

Size: Approx. (W) 30 mm × (H) 30 mm × (D) 3 mm (size varies by character)

Character Lineup: Hello Kitty, Kuromi, Cinnamoroll, Pompompurin, Pochacco, Sugarbunnies (6 types total)

Release Date: Wednesday, July 1, 2026

Sales Locations: SHONIN PARK SHOP (within SHONIN PARK shopping area), Beppu Kaihin Satoyu Sand SPA

Copyright Notice: © 2026 SANRIO CO., LTD. APPROVAL NO. L670088

※ Sales will end once stock is depleted.

※ Purchase limits may apply.

About SHONIN PARK

SHONIN PARK is a multifunctional resort facility integrating accommodation, hot spring bathing, dining, and park space. By revitalizing the park and enhancing its tourism value, it creates a community hub for local residents. As a new landmark in Beppu City, it offers visitors unique experiences and discoveries. The facility includes the following:

〇 Accommodation Cottages: “ISHINOYA Beppu”

All rooms offer ocean views and are designed as detached cottage-style units. Each room features private, naturally flowing hot spring baths. Some rooms include private open-air baths, providing a sensory-rich stay where the accommodation itself becomes an activity.

〇 Hot Spring Facility with Sand Bath: “Beppu Kaihin Satoyu Sand SPA”

Located in a spacious setting with panoramic views of Beppu Bay, this facility offers healing hot spring experiences. Guests can enjoy the sand bath surrounded by sea breezes and waves, then relax in a large, naturally flowing hot spring bath to fully experience the charm of Beppu’s hot springs. The on-site bar counter offers a relaxing post-bath experience.

〇 Resort Restaurant Featuring Local Ingredients: “Grill Takka”

A grill-focused restaurant showcasing Oita and Beppu’s rich local ingredients. Serving breakfast, lunch, and dinner, it is open to all guests, not limited to hotel visitors. The restaurant features open-air terrace seating and semi-private rooms with a calm atmosphere, suitable for casual dining or private gatherings.

〇 Shop Tenant Area with Dining and Retail

A shopping area offering local specialties and gourmet food from Beppu and Oita. Includes various restaurants featuring Oita cuisine and shops selling Beppu crafts and souvenirs.

【SHONIN PARK Facility Overview】

Address:

795-1 Kamikambe-hama, Beppu City, Oita Prefecture

Access:

【On Foot】3 minutes from “Beppu Daigaku Station” on the JR Nippo Main Line

【By Car】15 minutes from Beppu IC / 10 minutes from “Beppu Station” on the JR Nippo Main Line

Official Website:

https://www.shoninpark.jp/

Opening Date:

July 24, 2025

【TKP Corporation Company Overview】

Representative:

President & CEO Takaki Kono

Headquarters:

8 Ichigayahachiman-cho, Shinjuku-ku, Tokyo 2F TKP Ichigaya Building

Established:

August 15, 2005

Capital:

16.3 billion JPY (as of February 2026)

Fiscal Year End:

February

Consolidated Sales:

114.3 billion JPY (fiscal year ending February 2026)

Business Activities:

Flexible office business, hotel and accommodation training business,

Event production business, food & beverage and banquet business, BPO business

URL:

https://www.tkp.jp/

※ The information in this press release is current as of the announcement date and may change over time or due to subsequent events.