A Popular Character Shop Celebrates its 80th Anniversary! 'KIDDY LAND FAN BOOK' to be Released on March 31st!
Takarajimasha Inc. is releasing the 'KIDDY LAND FAN BOOK' on March 31st to celebrate the 80th anniversary of the beloved character shop, Kiddy Land. The book features the company's 80-year history, exclusive merchandise insights, and interviews, and includes a special discount ticket book offering 10% off purchases at Kiddy Land and participating character specialty stores through March 2027.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:50
- 🔍 Collected: March 28, 2026 at 21:59 (21h 9m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 03:41 (413h 41m after Collected)
Takarajimasha Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Makoto Sekikawa) will release the 'KIDDY LAND FAN BOOK' on March 31st. This is the 38th installment of the highly acclaimed 'Popular Chain Official Fan Book' series, marking Kiddy Land's 80th anniversary in 2026.
This book is a captivating read, featuring the 80-year history of Kiddy Land—a character shop filled with dreams and play—as well as introductions to popular character merchandise, behind-the-scenes stories of collaborative product development, and expressions of love for Kiddy Land and its characters from Ai Takahashi, and Nao Shirotsuki and Su Suzumi of 'Takane no Nadeshiko.'
Included as a special appendix is a 'Special Ticket Book' that gives you 10% off the total at checkout when shopping at Kiddy Land. During the target period, it can be used up to twice a month, offering a total potential discount of up to 48,000 yen—a fantastic perk for fans. It can also be used at character-specialized stores such as 'Chiikawa Land,' 'Rilakkuma Store,' and 'Snoopy Town Shop,' making it an excellent tool for purchasing goods of your favorite 'oshi' (beloved) characters at a great value.
[Section: Up to 48,000 Yen Discount! Tickets can also be used at individual character specialty shops!]
Special Benefit = 10% off your checkout total (tax included)!
*Target period: April 1, 2026 – March 31, 2027
Savings Point 1: Get a discount of up to 20,000 yen (excluding tax) per single transaction per person!
It can be used up to twice a month, for a total savings of up to 4,000 yen per month! Since the book retails for 1,210 yen, you can recoup the cost by spending a total of about 13,000 yen.
Savings Point 2: Can also be used at character specialty shops!
Participating stores: Kiddy Land / Rilakkuma Store / Sumikko Gurashi Shop / Miffy Style / Snoopy Town Shop / Maruko & Coji-Coji Store / Koupen-chan no Omise-ya-san / Chiikawa Land / Magical Chiikawa Store / Disney Avenue / Kapibarasan Kyuru-tto Shop / Jacky's Marche / KIRBY’S PUPUPU MARKET
*Excluded stores: Snoopy Town Shop Yokohama Minato Mirai store, POP UP SHOPS (limited-time events) operated by Kiddy Land
*Cannot be combined with tax exemptions or other discounts
[Section: A glimpse into Kiddy Land's 80-year history]
1. 1950: Opened 'Hashidate Shoten' in Harajuku, Omotesando
At the time of founding, it was a bookstore, and it was from this time that they began handling general goods and toys for foreigners.
2. 1987: Michael Jackson visits the store
Michael toured each floor in sequence, staying for about 1 hour and 20 minutes. He left the store with a smile, taking 'Chie-no-wa' (metal puzzles) and a radio-controlled car as souvenirs.
3. 2012: The new 'Kiddy Land Harajuku Store' grand opening
With enhanced character specialty shops and corners, the store restarted with a focus on becoming a 'theme park' that everyone can enjoy, improving service quality with barrier-free accessibility and multilingual support.
[Section: Kiddy Land celebrates its 80th anniversary in 2026! Introducing commemorative initiatives]
1. A bright red Monchhichi appears!
2. Collaboration goods with 'Gotouchi Piyori~na' released!
3. 'Alphabets' goods are born (Eco bags, etc.)
[Section: A wide variety of character specialty shops! Favorite characters & popular goods!]
Character specialty shops offer an abundance of products, allowing you to immerse yourself in the happiness of being surrounded by the characters you love!
[Section: Retro vibes that feel nostalgic: Heart-throbbing '80s Fancy Catalog]
We've picked out '80s fancy goods that feel nostalgic and make your heart skip a beat.
[Section: What is Takarajimasha's 'Popular Chain Official Fan Book' series, which has surpassed 1.2 million copies in total?]
■ Chain stores are the ultimate entertainment content
Chain stores with many fans are packed with essences that entertain customers, from their product menus to store services. Another characteristic is that they have many fans, including former employees. In this series, we dig deep into the unknown charms of chains—such as super popular products, discontinued items, behind-the-scenes stories of popular menu development, unique eating methods by employees and fans, and trivia—planning and editing them as reading material that can be enjoyed as entertainment.
■ Planned by editors who are fans themselves! What matters is the fans' passion
The selection criteria for chain stores to which we offer collaborations are not the number of stores, but 'how many fans they have' and 'how high the fans' level of passion is.' The editors in charge of planning are often fans of that chain themselves, with some even being 'hardcore' fans who visit five times a week. That is why we can dig deep into their charm. We also think about and propose appendices that utilize the 'uniqueness of that chain' rather than just focusing on value.
■ Playing a role like an 'internal newsletter' that boosts the morale of employees!
In addition to being enjoyed by fans of each chain, we also feature interviews with presidents, their history, behind-the-scenes product development stories, and interviews with celebrities who are fans of that chain. For this reason, we have received many comments from collaborating companies such as, 'It deepened the understanding of our business from new recruits to employees at stores nationwide, leading to increased motivation,' and they have been utilized in the form of internal newsletters.
[Product Info]
KIDDY LAND FAN BOOK
Release Date: March 31, 2026
Price: 1,210 yen (tax included)
https://tkj.jp/book/?cd=TD069757
This book is a captivating read, featuring the 80-year history of Kiddy Land—a character shop filled with dreams and play—as well as introductions to popular character merchandise, behind-the-scenes stories of collaborative product development, and expressions of love for Kiddy Land and its characters from Ai Takahashi, and Nao Shirotsuki and Su Suzumi of 'Takane no Nadeshiko.'
Included as a special appendix is a 'Special Ticket Book' that gives you 10% off the total at checkout when shopping at Kiddy Land. During the target period, it can be used up to twice a month, offering a total potential discount of up to 48,000 yen—a fantastic perk for fans. It can also be used at character-specialized stores such as 'Chiikawa Land,' 'Rilakkuma Store,' and 'Snoopy Town Shop,' making it an excellent tool for purchasing goods of your favorite 'oshi' (beloved) characters at a great value.
[Section: Up to 48,000 Yen Discount! Tickets can also be used at individual character specialty shops!]
Special Benefit = 10% off your checkout total (tax included)!
*Target period: April 1, 2026 – March 31, 2027
Savings Point 1: Get a discount of up to 20,000 yen (excluding tax) per single transaction per person!
It can be used up to twice a month, for a total savings of up to 4,000 yen per month! Since the book retails for 1,210 yen, you can recoup the cost by spending a total of about 13,000 yen.
Savings Point 2: Can also be used at character specialty shops!
Participating stores: Kiddy Land / Rilakkuma Store / Sumikko Gurashi Shop / Miffy Style / Snoopy Town Shop / Maruko & Coji-Coji Store / Koupen-chan no Omise-ya-san / Chiikawa Land / Magical Chiikawa Store / Disney Avenue / Kapibarasan Kyuru-tto Shop / Jacky's Marche / KIRBY’S PUPUPU MARKET
*Excluded stores: Snoopy Town Shop Yokohama Minato Mirai store, POP UP SHOPS (limited-time events) operated by Kiddy Land
*Cannot be combined with tax exemptions or other discounts
[Section: A glimpse into Kiddy Land's 80-year history]
1. 1950: Opened 'Hashidate Shoten' in Harajuku, Omotesando
At the time of founding, it was a bookstore, and it was from this time that they began handling general goods and toys for foreigners.
2. 1987: Michael Jackson visits the store
Michael toured each floor in sequence, staying for about 1 hour and 20 minutes. He left the store with a smile, taking 'Chie-no-wa' (metal puzzles) and a radio-controlled car as souvenirs.
3. 2012: The new 'Kiddy Land Harajuku Store' grand opening
With enhanced character specialty shops and corners, the store restarted with a focus on becoming a 'theme park' that everyone can enjoy, improving service quality with barrier-free accessibility and multilingual support.
[Section: Kiddy Land celebrates its 80th anniversary in 2026! Introducing commemorative initiatives]
1. A bright red Monchhichi appears!
2. Collaboration goods with 'Gotouchi Piyori~na' released!
3. 'Alphabets' goods are born (Eco bags, etc.)
[Section: A wide variety of character specialty shops! Favorite characters & popular goods!]
Character specialty shops offer an abundance of products, allowing you to immerse yourself in the happiness of being surrounded by the characters you love!
[Section: Retro vibes that feel nostalgic: Heart-throbbing '80s Fancy Catalog]
We've picked out '80s fancy goods that feel nostalgic and make your heart skip a beat.
[Section: What is Takarajimasha's 'Popular Chain Official Fan Book' series, which has surpassed 1.2 million copies in total?]
■ Chain stores are the ultimate entertainment content
Chain stores with many fans are packed with essences that entertain customers, from their product menus to store services. Another characteristic is that they have many fans, including former employees. In this series, we dig deep into the unknown charms of chains—such as super popular products, discontinued items, behind-the-scenes stories of popular menu development, unique eating methods by employees and fans, and trivia—planning and editing them as reading material that can be enjoyed as entertainment.
■ Planned by editors who are fans themselves! What matters is the fans' passion
The selection criteria for chain stores to which we offer collaborations are not the number of stores, but 'how many fans they have' and 'how high the fans' level of passion is.' The editors in charge of planning are often fans of that chain themselves, with some even being 'hardcore' fans who visit five times a week. That is why we can dig deep into their charm. We also think about and propose appendices that utilize the 'uniqueness of that chain' rather than just focusing on value.
■ Playing a role like an 'internal newsletter' that boosts the morale of employees!
In addition to being enjoyed by fans of each chain, we also feature interviews with presidents, their history, behind-the-scenes product development stories, and interviews with celebrities who are fans of that chain. For this reason, we have received many comments from collaborating companies such as, 'It deepened the understanding of our business from new recruits to employees at stores nationwide, leading to increased motivation,' and they have been utilized in the form of internal newsletters.
[Product Info]
KIDDY LAND FAN BOOK
Release Date: March 31, 2026
Price: 1,210 yen (tax included)
https://tkj.jp/book/?cd=TD069757