Takarajimasha Opens First Pop-up Toy Shop at Hakuhinkan Ginza, Showcasing Brand Mooks and New Toys
Takarajimasha Co., Ltd. will open its first limited-time 'Toy Shop' at Hakuhinkan TOY PARK Ginza from June 5 to July 9, 2026. The shop will feature items from their popular 'Brand Mook' series, new products from their toy brand 'Takarajimasha Toys' launched in 2025, and pre-sales of capsule toys inspired by Heisei-era culture, showcasing their evolution into a comprehensive content maker.
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- 📰 Published: May 26, 2026 at 23:00
- 🔍 Collected: May 26, 2026 at 14:31
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Takarajimasha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Makoto Sekikawa), the leading publisher of fashion magazines in terms of circulation, will open a limited-time 'Toy Shop' at the Hakuhinkan TOY PARK Ginza Main Store from Friday, June 5, to Thursday, July 9, 2026.
Leveraging years of editorial expertise and brand-building strength, Takarajimasha has focused on developing 'Brand Mooks'—publications where the high-quality supplement is the main feature. In 2025, with a desire to create fun content for children, they launched the toy brand 'Takarajimasha Toys,' developing products themed around 'living creatures' and 'poop,' and exhibiting at the International Tokyo Toy Show.
This first-ever pop-up store was realized through Takarajimasha's desire for customers to experience their products firsthand and Hakuhinkan's interest in carrying their unique items. The shop will feature brand mooks created in collaboration with characters and corporations, 'Takarajimasha Toys' products, and pre-sales of capsule toys.
### Event Overview
- **Period:** Friday, June 5, 2026 – Thursday, July 9, 2026
- **Hours:** 11:00 AM – 8:00 PM
- **Location:** Hakuhinkan TOY PARK Ginza Main Store (8-8-11 Ginza, Chuo-ku, Tokyo)
### Featured Products
- **Capsule Toy Pre-sales:** 'CUTiE' magazine mini-books, 'Cher' mini-bag keychains (reproducing hits from the Heisei era).
- **New 'Takarajimasha Toys':** Genuine gemstones (with a chance to find a diamond), embroidered badges of 'Blue Train' sleeper train headmarks.
- **Popular Brand Mooks:** Pouch resembling Hokkaido Cheese Steamed Cake, Kanipan plush pouch, King File pouch, JTB-supervised travel bag, Baymax penlight, Mono Eraser plush, and more.
Leveraging years of editorial expertise and brand-building strength, Takarajimasha has focused on developing 'Brand Mooks'—publications where the high-quality supplement is the main feature. In 2025, with a desire to create fun content for children, they launched the toy brand 'Takarajimasha Toys,' developing products themed around 'living creatures' and 'poop,' and exhibiting at the International Tokyo Toy Show.
This first-ever pop-up store was realized through Takarajimasha's desire for customers to experience their products firsthand and Hakuhinkan's interest in carrying their unique items. The shop will feature brand mooks created in collaboration with characters and corporations, 'Takarajimasha Toys' products, and pre-sales of capsule toys.
### Event Overview
- **Period:** Friday, June 5, 2026 – Thursday, July 9, 2026
- **Hours:** 11:00 AM – 8:00 PM
- **Location:** Hakuhinkan TOY PARK Ginza Main Store (8-8-11 Ginza, Chuo-ku, Tokyo)
### Featured Products
- **Capsule Toy Pre-sales:** 'CUTiE' magazine mini-books, 'Cher' mini-bag keychains (reproducing hits from the Heisei era).
- **New 'Takarajimasha Toys':** Genuine gemstones (with a chance to find a diamond), embroidered badges of 'Blue Train' sleeper train headmarks.
- **Popular Brand Mooks:** Pouch resembling Hokkaido Cheese Steamed Cake, Kanipan plush pouch, King File pouch, JTB-supervised travel bag, Baymax penlight, Mono Eraser plush, and more.
FAQ
宝島社の「おもちゃ屋さん」はいつ、どこで開催されますか？
2026年6月5日（金）から7月9日（木）まで、東京・銀座の「博品館TOY PARK銀座本店」にて開催されます。営業時間は11時から20時までです。
この期間限定ショップではどのような商品が販売されますか？
キャラクターや企業とコラボした「ブランドムック」の付録、新玩具ブランド「宝島社トイズ」の製品、平成カルチャーをテーマにしたカプセルトイの先行販売などが予定されています。
「宝島社トイズ」とはどのようなブランドですか？
2025年に宝島社が立ち上げた玩具ブランドです。「生き物」や「うんち」をテーマにした商品開発など、子どもたちが楽しめるコンテンツを提供することを目的としています。
博品館TOY PARKがこのイベントを共同開催するきっかけは何ですか？
博品館の担当者が『北海道チーズ蒸しケーキFAN BOOK』の付録に衝撃を受け、宝島社の「遊び心ある商品」が店舗のコンセプトに合致すると判断してお声がけしたことがきっかけです。
先行販売されるカプセルトイにはどのようなものがありますか？
雑誌『CUTiE』の豆本や、『Cher』のミニバッグキーホルダーなど、平成カルチャーを手のひらサイズで再現したアイテムが先行販売されます。