Rei Maruyama Appointed as First Ambassador! "Let's Talk More! Fem& Femtech Award 2026" Held
Takarajimasha Co., Ltd., which holds the top share in fashion magazine sales, held the "Let's Talk More! Fem& Femtech Award 2026" on Friday, March 27, 2026. This event, part of Takarajimasha's "Let's Talk More! Fem&" femtech and femcare project launched in 2021, aims to recognize products and services that contribute to the popularization and promotion of femtech and femcare. Talent Rei Maruyama was appointed as the project's first ambassador, and the event featured a talk stage with obstetrician-gynecologist Dr. Yoko Ono and the editor-in-chief of 'Otona no Oshare Techo', among other rich content. Awards were given in three categories: Product, Service, and Special Award, with products from Daio Paper, Unicharm, Panasonic, and Belta receiving recognition. A keynote speech by Ms. Michiko Kosako of the Ministry of Economy, Trade and Industry emphasized that femtech is a theme that society as a whole should address.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:43 (492h 4m after Collected)
Takarajimasha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Makoto Sekikawa), which holds the top share in fashion magazine sales*, held the "Let's Talk More! Fem& Femtech Award 2026" on Friday, March 27, 2026.
This event is an award that recognizes products and services that have contributed to the popularization and promotion of femtech and femcare, as part of Takarajimasha's "Let's Talk More! Fem&" femtech and femcare project, which started in 2021. On the day of the event, talent Rei Maruyama, who was appointed as the project's first ambassador, was welcomed, and a talk stage was held with obstetrician-gynecologist Dr. Yoko Ono and the editor-in-chief of 'Otona no Oshare Techo', among other rich content.
Awards were given in all three categories: In the [Product Category], Daio Paper Corporation's "Elis Shorts" and Unicharm Corporation's "Sofy Kit for Checking Iron Deficiency with Menstrual Blood" received awards. In the [Service Category], Panasonic Corporation's "RizMo" received an award. The [Special Award] went to Belta Co., Ltd.'s "Belta Lancid."
*From Japan ABC Association Magazine Publisher Report 2025 First Half (January-June)
The Future of Femtech to be Addressed by Society as a Whole
In the keynote speech, Ms. Michiko Kosako of the Ministry of Economy, Trade and Industry was invited, and together with Takarajimasha Project Leader Chika Nishiyama, she discussed the current situation where femtech is increasing its importance as a social infrastructure and the future government support system. Ms. Kosako commented, "Femtech is not just an issue for women; it is a theme that society as a whole should address. Creating an environment where discomfort can be understood across genders and generations is the first major step to changing society."
First Time Since the Launch of the "Let's Talk More! Fem&" Project! Rei Maruyama Appointed as Ambassador!
For the first time since the project's launch in 2021, talent Rei Maruyama, who has garnered overwhelming support and empathy from a wide range of generations, was appointed as the first ambassador. Maruyama