Hong Kong's No.1 Rice Noodle Brand "Tamjai Samgor" Launches New Brand! Tamjai Samgor Kichijoji Store Reopens on April 28th (Tuesday) as Mala Tang Specialty Store "Tamjai Mala Tang"
Hong Kong's No.1 rice noodle brand "Tamjai Samgor" is launching a new brand, with its Kichijoji store reopening on April 28th (Tuesday) as "Tamjai Mala Tang," a specialty Mala Tang restaurant. This new venture aims to offer a customizable Mala Tang experience with four chicken-broth-based soups and over 50 toppings.
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- 📰 Published: April 27, 2026 at 20:00
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Tamjai Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director: David Lau), a subsidiary of Toridoll Holdings Corporation (Shibuya-ku, Tokyo; President and CEO: Takaya Awata), operates "Tamjai Samgor," a Hong Kong-born rice noodle restaurant that offers an unforgettable culinary experience. This time, the "Tamjai Samgor Kichijoji Store" has been reborn and will reopen on April 28th (Tuesday) as "Tamjai Mala Tang," a specialty Mala Tang restaurant.
Tamjai Mala Tang Kichijoji Store Exterior *Subject to some changes
Tamjai Samgor is Hong Kong's No.1 rice noodle restaurant*1, having been featured in the Michelin Guide's "Bib Gourmand" for three consecutive years and boasting over 30 million visitors annually. It is characterized by its gluten-free Mixian (rice noodles) made only from rice and water, and original soups blended with various spices, allowing customers to enjoy their favorite combination of 7 types of soups, 10 spice levels, and over 25 types of ingredients. Since its arrival in Japan in 2022, it has expanded to 3 stores in Shinjuku, Ebisu, and Kichijoji, and has been supported by a great many customers for the chewy and springy texture unique to Mixian and its addictive soups.
(*1) Euromonitor 2020 Asia Noodle Specialty Store Market Share No. 1 (64.4%)
Now, utilizing our accumulated knowledge, "Tamjai Mala Tang" is newly launched to be enjoyed by even more customers! Mala Tang is said to have originated in Sichuan Province, China, and has spread throughout China, evolving diversely in each region. We offer a new Mala Tang experience that can only be realized by us, who have developed brands around the world, centered on authentic Mixian originating from Yunnan Province, China.
The soups at Tamjai Mala Tang are all made with a chicken broth base. By layering the rich flavor of chicken, cooked daily in-store, with Tamjai's secret spices, we offer four types of deeply flavorful soups that pursue the authentic spice's "spiciness" (辣) and "numbness" (麻), including chicken paitan, Hong Kong Mala Tang, and Chongqing Sour & Spicy Soup. The spice level can be selected from 10 stages. For toppings, we have over 50 varieties, including Tamjai's original fish balls, and the quantity can be freely adjusted. For noodles, in addition to Mixian, we offer over 4 types, such as vermicelli, sweet potato noodles, and beef tendon noodles. To finish, you can complete your personalized bowl in the "condiment zone" where you can add over 8 types of condiments such as garlic, green onions, and black vinegar.
Please enjoy the authentic Mala Tang experience at the newly reborn "Tamjai Mala Tang."
≪How to Order≫
Choose your favorite ingredients and noodles from the showcase at the front of the store. Ingredients can be selected in small quantities and are all sold by weight (1g increments). If you choose 250g or more of ingredients, you will receive 80g of noodles as a service. Next, select your soup and spice level. Four types of soups are available, and 10 spice levels are offered, ranging from beginner-friendly to extremely spicy. Finally, in the "condiment zone," customers can freely add garlic, green onions, black vinegar, etc., to customize their taste and complete their dish. Please enjoy your own customization according to your physical condition and mood of the day.
■ Carefully selected soups combining daily in-store cooked chicken broth and secret spiced soup
At Tamjai Mala Tang, all soups use chicken broth cooked daily in-store. By basing it on the rich flavor of chicken and adding Tamjai's secret spices, we have achieved deeply flavorful soups that combine the "umami" of chicken with the authentic spice's "spiciness" and "numbness."
・Jikadaki Toripaitan (Directly Cooked Chicken Paitan)
A rich chicken paitan soup, carefully simmered in-store to extract all the deliciousness of chicken. You can enjoy a mellow and rich flavor. *This soup does not allow for spice level selection.
・Hong Kong Mala Tang
The most popular soup, using Tamjai's secret spices to achieve an exquisite balance of "numbness" (麻) and "spiciness" (辣).
・Chongqing Sour & Spicy Soup
Luxuriously uses Chinese vinegar and various spices. It's a deeply rich and addictive soup with a moderate sourness and spiciness.
・Chicken Tomato Soup
A dish where the refreshing acidity and natural sweetness of tomatoes harmonize with the umami of chicken. It is characterized by its refreshing yet satisfying taste.
■ Over 50 types of toppings and 4 types of noodles are available
We offer over 50 varieties of toppings, including Tamjai's original fish balls. Customers can pick their favorite ingredients and freely adjust the quantity. For noodles, in addition to Mixian, we offer over 4 types, such as vermicelli, sweet potato noodles, and beef tendon noodles.
Tamjai Mala Tang Kichijoji Store Exterior *Subject to some changes
Tamjai Samgor is Hong Kong's No.1 rice noodle restaurant*1, having been featured in the Michelin Guide's "Bib Gourmand" for three consecutive years and boasting over 30 million visitors annually. It is characterized by its gluten-free Mixian (rice noodles) made only from rice and water, and original soups blended with various spices, allowing customers to enjoy their favorite combination of 7 types of soups, 10 spice levels, and over 25 types of ingredients. Since its arrival in Japan in 2022, it has expanded to 3 stores in Shinjuku, Ebisu, and Kichijoji, and has been supported by a great many customers for the chewy and springy texture unique to Mixian and its addictive soups.
(*1) Euromonitor 2020 Asia Noodle Specialty Store Market Share No. 1 (64.4%)
Now, utilizing our accumulated knowledge, "Tamjai Mala Tang" is newly launched to be enjoyed by even more customers! Mala Tang is said to have originated in Sichuan Province, China, and has spread throughout China, evolving diversely in each region. We offer a new Mala Tang experience that can only be realized by us, who have developed brands around the world, centered on authentic Mixian originating from Yunnan Province, China.
The soups at Tamjai Mala Tang are all made with a chicken broth base. By layering the rich flavor of chicken, cooked daily in-store, with Tamjai's secret spices, we offer four types of deeply flavorful soups that pursue the authentic spice's "spiciness" (辣) and "numbness" (麻), including chicken paitan, Hong Kong Mala Tang, and Chongqing Sour & Spicy Soup. The spice level can be selected from 10 stages. For toppings, we have over 50 varieties, including Tamjai's original fish balls, and the quantity can be freely adjusted. For noodles, in addition to Mixian, we offer over 4 types, such as vermicelli, sweet potato noodles, and beef tendon noodles. To finish, you can complete your personalized bowl in the "condiment zone" where you can add over 8 types of condiments such as garlic, green onions, and black vinegar.
Please enjoy the authentic Mala Tang experience at the newly reborn "Tamjai Mala Tang."
≪How to Order≫
Choose your favorite ingredients and noodles from the showcase at the front of the store. Ingredients can be selected in small quantities and are all sold by weight (1g increments). If you choose 250g or more of ingredients, you will receive 80g of noodles as a service. Next, select your soup and spice level. Four types of soups are available, and 10 spice levels are offered, ranging from beginner-friendly to extremely spicy. Finally, in the "condiment zone," customers can freely add garlic, green onions, black vinegar, etc., to customize their taste and complete their dish. Please enjoy your own customization according to your physical condition and mood of the day.
■ Carefully selected soups combining daily in-store cooked chicken broth and secret spiced soup
At Tamjai Mala Tang, all soups use chicken broth cooked daily in-store. By basing it on the rich flavor of chicken and adding Tamjai's secret spices, we have achieved deeply flavorful soups that combine the "umami" of chicken with the authentic spice's "spiciness" and "numbness."
・Jikadaki Toripaitan (Directly Cooked Chicken Paitan)
A rich chicken paitan soup, carefully simmered in-store to extract all the deliciousness of chicken. You can enjoy a mellow and rich flavor. *This soup does not allow for spice level selection.
・Hong Kong Mala Tang
The most popular soup, using Tamjai's secret spices to achieve an exquisite balance of "numbness" (麻) and "spiciness" (辣).
・Chongqing Sour & Spicy Soup
Luxuriously uses Chinese vinegar and various spices. It's a deeply rich and addictive soup with a moderate sourness and spiciness.
・Chicken Tomato Soup
A dish where the refreshing acidity and natural sweetness of tomatoes harmonize with the umami of chicken. It is characterized by its refreshing yet satisfying taste.
■ Over 50 types of toppings and 4 types of noodles are available
We offer over 50 varieties of toppings, including Tamjai's original fish balls. Customers can pick their favorite ingredients and freely adjust the quantity. For noodles, in addition to Mixian, we offer over 4 types, such as vermicelli, sweet potato noodles, and beef tendon noodles.