TISI Co., Ltd. airs its first TV commercial starting July 1 (Wed)

TISI Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Yasushi Okamoto; hereinafter: TISI), part of the TIS INTEC Group, completed its merger with TIS Inc. and INTECH INC. on July 1, 2026, and changed its trade name to TISI Co., Ltd.

To commemorate this, TISI's new TV commercials starring Tsuyoshi Kusanagi and Meru Nukumi will be broadcast nationwide (excluding some areas) starting July 1, 2026 (Wed).

<TV Commercial Concept>

Both actors, who have previously appeared in TIS INTEC Group TV commercials, continue their roles in the TISI commercials. The characters transform into "genies who grant wishes with IT" rather than lamp genies when their passion ignites. The commercials humorously and accessibly depict the synergy created by the merger of the two companies and TISI's desire to make society smoother through the power of IT.

About the TV Commercial "We Became TISI" Episode

Tsuyoshi Kusanagi and Meru Nukumi appear in their familiar genie costumes. The logos of TIS and INTECH are absorbed into a lamp, and when Kusanagi rubs the lamp, the "TISI" logo appears with smoke. After they announce in unison, "We became TISI Co., Ltd.!", Nukumi says, "We did, didn't we?", to which Kusanagi replies, "It happened, didn't it?". The content emphasizes the birth of the new company through the merger of the two.

About the TV Commercial "TISI, Why Unite?" Episode

Nukumi asks, "Why did TIS and INTECH become one?" Kusanagi uses braised daikon radish as an example, explaining, "Buri and daikon are delicious on their own, but when they become one, they are even more...". Then, Kusanagi, in his genie form, says "synergy" while deliciously eating the daikon. Nukumi, also in genie form, looks convinced while gazing at the daikon and says, "I see." The content humorously conveys the synergy of the merger using braised daikon radish as an example.

About the TV Commercial "TISI, Smooth with IT" Episode

Meru Nukumi, holding a magic lamp and in a suit, appears before Tsuyoshi Kusanagi, also in a suit, who is overcoming numerous societal hurdles one by one. When Nukumi utters "TISI," the hurdles disappear, leaving Kusanagi looking surprised. As Nukumi, in genie form, begins to say "With IT...", Kusanagi, also in genie form, excitedly runs past, exclaiming "Smooth! Yay!". The commercial concludes with the tagline "For a smoother society," emphasizing the societal vision TISI aims for.

▼Watch here

TV Commercial "We Became TISI" Episode https://youtu.be/QGqizeWy-Yw

TV Commercial "TISI, Why Unite?" Episode https://youtu.be/_OO8eEdyZi0

TV Commercial "TISI, Smooth with IT" Episode https://youtu.be/H00UuhMRA4w

Making-of footage is also available.

https://youtu.be/y1Hrk4s_ICg

▼Special page introducing the launch of TISI Co., Ltd. and the TV commercials https://www.tisi.jp/onecompany/

<Talent Information>

【Tsuyoshi Kusanagi Profile】

Born July 9. Debuted with a CD in 1991.

Launched the official fan site "Atarashii Chizu" in 2017 and is active in various fields including film and drama!

Representative works include the films "Family of Strangers" ('19), "Midnight Swan" ('20 / winner of the 44th Japan Academy Film Prize for Outstanding Performance by an Actor in a Leading Role), and "The Thirty-Six Stratagems of Go-ban" ('24).

Taiga drama "The Striving Boy" ('21), Asadora "Boogie Woogie" ('23-'24),

Drama "War of the Traps" ('23), and the Netflix film "Shinkansen: The Great Train Robbery" is also a major hit streaming!

Stage plays include "The Resistible Rise of Arturo Ui" ('20, '21-'22), "Shira no Koibumi" ('23-'24),

"The Merchant of Venice" ('24-'25), and many others.

The film "Banaana" is currently being released sequentially nationwide.

【Meru Nukumi Profile】

Born March 6, 2002. From Aichi Prefecture. Exclusive model for CanCam. While active in variety shows such as "Hirunandesu" and "THE KOPPA FILE" (Nippon TV), she won the "Newcomer of the Year" award at the 46th Japan Academy Film Prize for her first film role as the heroine in "My Boyfriend in Orange" in 2021. Her appearance in the Netflix series "Lookism" is streaming worldwide from June 11. Furthermore, she will play the heroine Mio Kashiwabara in the drama series "GTO" (Kansai TV/Fuji TV), which starts July 20, marking her first role as a teacher. The movie "TOKYO MER: Mobile Emergency Room - CAPITAL CRISIS" is scheduled for release in August.

<CM Overview>

Title: "We Became TISI" Episode

"TISI, Why Unite?" Episode

"TISI, Smooth with IT" Episode

(15 seconds each)

Starring: Tsuyoshi Kusanagi, Meru Nukumi

Start Date: July 1, 2026 (Wed)

Broadcast Area: Nationwide (excluding some areas)

Excluded Area: Saga

<Staff List>

Creative Director / Copywriter: Koji Nozawa

Planner: Megumi Ueno

Art Director: Koichi Kosugi

Director: Shigeo Matsuyama

Cinematographer: Masahiro Shoda

DIT: Takahiro Shimokawa

Lighting Technician: Masami Noguchi

Art: Ayako Hanasaki

Choreographer: Minami Kakei

Food Stylist: Hazuki Kajiyama

Vehicle: DAX

Casting: Toshihiro Uehara / Shoji Yamashita

Stylist: Kayo Hosomi (Tsuyoshi Kusanagi) / Ayako Nakai (Meru Nukumi)

Hair & Makeup: Etsuei Arakawa (Tsuyoshi Kusanagi) / Hikaru Sakaki (Meru Nukumi)

Offline Editor: Yu Hirazawa

Online Editor: Takayuki Yasoshima

Sound Mixer: Jyoji Kita

CG: KASSEN

Colorist: Motoi Tanaka

Music: Toru Midorikawa / Mutsumi Hamano

Sound Effects: Junichi UGA

Producer: Tetsuya Furuta (spoon)

Production Manager: Makoto Miyashita (spoon) / Aoi Kato (spoon) / Kento Takeuchi

<Storyboards>

"We Became TISI" Episode (15 seconds)

"TISI, Why Unite?" Episode (15 seconds)

"TISI, Smooth with IT" Episode (15 seconds)

About TISI Co., Ltd. (https://www.tisi.jp/)

TISI, part of the TIS INTEC Group, promotes social transformation and value creation with over 4,500 client companies by integrating expertise gained across diverse industries such as finance, manufacturing, distribution, services, public sector, and telecommunications with advanced technologies including AI. By providing over 300 services and solutions domestically and internationally, we solve social issues such as labor shortages through operational efficiency and advancement, and work towards the realization of a sustainable society.

About TIS INTEC Group

The TIS INTEC Group, with over 20,000 employees worldwide, provides IT services to solve various social issues, centered around "Financial Inclusion," "Urban Concentration and Rural Decline," "Decarbonization," and "Health Issues," under the slogan "With IT, let's fulfill society's wishes." As movers utilizing digital technology, we create new value and contribute to the realization of people's happiness and a sustainable, prosperous society.

* Company names and product names mentioned are registered trademarks or trademarks of their respective companies.

* Information provided is current as of the announcement date. Please note that it may differ from the latest information.