[Tirol Choco to Eat with Salt!?] 'Tirol Watermelon Splitting BOX' with Hakata Salt Newly Released!

Tirol Choco Co., Ltd. (Chiyoda-ku, Tokyo; President: Yuji Matsuo) will release the "Tirol Watermelon Splitting BOX" nationwide starting May 18th (Monday).

Product Features This product was developed with the desire to let people enjoy the summer tradition of "watermelon splitting" with Tirol Choco. Launched in 2022, it has been revamped this time to offer an even more authentic experience by focusing on the culture of eating watermelon with salt! You can sprinkle "Hakata Salt" on your Tirol Choco! The gentle saltiness further enhances the sweetness of the Tirol Choco.

Which prefecture eats watermelon with salt most frequently? A survey on the frequency of eating watermelon with salt found that the 1st place was "Akita Prefecture!", 2nd place "Kumamoto Prefecture", and 3rd place "Mie Prefecture". Source: TOPPAN Inc. "Internet Survey on Watermelon and Salt" - Survey target: Men and women aged 20-60 nationwide - Sample size: 4,000 samples - Survey period: September 9-10, 2025

Easily experience watermelon splitting! The BOX has perforations, allowing you to easily experience watermelon splitting. Inside, there's an inner bag resembling watermelon flesh and Hakata salt. The individual packaging comes in two designs.

Enjoy watermelon with two types of texture! <Choco Chip Watermelon> combines watermelon-flavored cream with large chocolate chips resembling seeds. You can enjoy a satisfying, crisp texture. <Watermelon Jelly> spreads a juicy watermelon flavor throughout your mouth with watermelon sauce and chewy gummies. Chia seeds, inspired by watermelon seeds, are added to provide an accent to the texture.

Release Date May 18th, 2026 (Monday) *Tirol Choco Official Online Shop: Scheduled to be sold from May 18th (Monday) https://shop.tirol-choco.com/

Price 12 pieces (Choco Chip Watermelon: 6 pieces, Watermelon Jelly: 6 pieces, 1 packet of accompanying salt (1g)) 324 yen (tax-included reference price) *Some stores may not carry the product. Sales will end once the product is out of stock.

【About Tirol Choco Co., Ltd.】 This company was established in Tokyo in 2004, separating its product planning and sales divisions from Matsuo Confectionery, which was founded in Tagawa City, Fukuoka Prefecture in 1903. With the mission "to make you smile," they plan and sell enjoyable confectionery. Tirol Choco was born from the desire to deliver what was then luxurious chocolate to children for 10 yen. In addition to popular standard products, they release a variety of collaboration products, seasonal limited-edition items, and challenging new flavors, with over 600 cumulative flavors.

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