New Proposal for the Polarization of the 24-Hour Gym Market: FASTGYM24 Kanamecho Renewed as a 'Comfortable Authentic Gym'
Tipness Co., Ltd. renewed its FASTGYM24 Kanamecho store in late March 2026, targeting the 'mismatch generation in their late 20s/early 30s' who feel uncomfortable with the polarization of the 24-hour gym market. The new concept focuses on a 'comfortable authentic gym' with enhanced ambiance and state-of-the-art machines, aiming to improve customer satisfaction.
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- 📰 Published: April 24, 2026 at 20:30
- 🔍 Collected: April 24, 2026 at 12:01
- 🤖 AI Analyzed: April 24, 2026 at 16:19 (4h 18m after Collected)
Tipness Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Akihiko Shimizu) grand-reopened its Kanamecho store (Toshima-ku, Tokyo) of the multi-branch 24-hour gym chain FASTGYM24 (Fast Gym Twenty Four) in late March 2026. In the continuously expanding 24-hour gym market, where there is a growing polarization between low-priced types for beginners focusing on convenience and authentic types with a strong emphasis on training, the company aims to offer a new choice for the "mismatch generation in their late 20s/early 30s" who feel uncomfortable in both, by introducing a new concept of a "comfortable authentic gym" through re-evaluating spatial design and communication.
■ Background
Behind this renewal is a change in the values demanded of 24-hour gyms. A survey conducted by our company targeting individuals in their 20s and 30s interested in using 24-hour gyms revealed the existence of a demographic who prefer to tone their bodies rather than significantly build muscle, and who desire to exercise comfortably at their own pace rather than competing with others. Additionally, those who are currently interested but not yet utilizing gyms tend to feel uncomfortable with the atmosphere of gyms frequented by advanced trainers, the difficulty of asking questions, and usage manners.
Therefore, FASTGYM24 aimed to become a 24-hour gym where individuals can comfortably work out at their own pace, maintaining its traditional authenticity while redesigning the space, comfort, and ease of use, leading to the renewal of the Kanamecho store.
■ New Concept: "Fit My Life." A Gym That Fits Comfortably into My Life.
The aim of this renewal is not merely to create an easily accessible gym, nor a place for stoic training, but a 24-hour gym where individuals can comfortably concentrate on their workouts while maintaining their own pace within their daily lives. Based on four core values: "Cleanliness," "Comfort," "Commitment," and "Convenience," the environment has been re-designed. In addition to creating a clean environment through self-cleaning systems, staff cleaning, and regular machine maintenance, the gym embodies comfort and pleasantness through spatial design utilizing music, aroma, lighting, and visuals, clear traffic flow, and user-friendly layouts, all leveraging the expertise cultivated by the comprehensive fitness club Tipness.
■ Training Environment Updated with All Latest Machines
As before, the gym provides an environment that satisfies everyone from beginners to advanced trainees, with a well-balanced arrangement of cardio machines, strength training machines, power racks, and free weights. For the renewal, machines from the Korean manufacturer DRAX were adopted, and in addition to introducing all the latest models, the "SONIX" sonic vibration machine, which stimulates muscles throughout the body just by standing on it, was also introduced.
■ Pursuing Comfort Through the Five Senses
Space Design
The space design, based on white with soft wood textures, completely avoids the intimidating atmosphere often found in authentic gyms.
Lighting that Harmonizes with the Day's Flow
In the morning, clear light awakens the body. In the afternoon, bright light enhances concentration. At night, soft light calms the mind. The lighting in the space quietly changes in harmony with the rhythm of the day.
Seasonal Scenery
In-house digital signage displays seasonal videos and graphics, allowing visitors to feel the seasonal atmosphere even indoors.
Scents that Evoke the Seasons
Natural aromas, blended to match the four four seasons—spring, summer, autumn, and winter—gently enhance the training experience.
The Kanamecho store has been thoroughly renovated as a flagship model embodying FASTGYM24's new concept, refreshing both the training environment and spatial value. Since the renewal, the number of female members and visitors has increased, and users have given positive feedback, including comments like "It's more comfortable than before," "The atmosphere has become brighter," and "The aroma heals me." Moving forward, we will use the initiatives at the Kanamecho store as a starting point to continue developing 24-hour gyms that are even more comfortable to use.
【FASTGYM24 Kanamecho Facility Overview】
Location: Century Building 2F, 1-11-1 Kanamecho, Toshima-ku, Tokyo
Access: Directly outside Kanamecho Station Exit 3, Tokyo Metro Yurakucho Line/Fukutoshin Line
Operating Hours: 24 hours
Staffed Hours: Mon/Tue/Thu: 13:15-17:00 / 18:00-21:45, Sat/Sun/Holidays: 10:00-14:00 / 15:00-17:30
Monthly Fee: 7,920 yen (tax included) *Separate enrollment fee of 5,500 yen (tax included)
View Details
What is FASTGYM24?
FASTGYM24 is a 24-hour, year-round machine gym specialized facility developed by Tipness Co., Ltd. As of April 2026, it operates 88 directly managed stores (85 in Kanto, 3 in Chukyo) and 3 franchise stores.
Tipness Co., Ltd. Overview
Representative: Akihiko Shimizu, Representative Director and President | Headquarters: Tokyo
Keywords:
■ Background
Behind this renewal is a change in the values demanded of 24-hour gyms. A survey conducted by our company targeting individuals in their 20s and 30s interested in using 24-hour gyms revealed the existence of a demographic who prefer to tone their bodies rather than significantly build muscle, and who desire to exercise comfortably at their own pace rather than competing with others. Additionally, those who are currently interested but not yet utilizing gyms tend to feel uncomfortable with the atmosphere of gyms frequented by advanced trainers, the difficulty of asking questions, and usage manners.
Therefore, FASTGYM24 aimed to become a 24-hour gym where individuals can comfortably work out at their own pace, maintaining its traditional authenticity while redesigning the space, comfort, and ease of use, leading to the renewal of the Kanamecho store.
■ New Concept: "Fit My Life." A Gym That Fits Comfortably into My Life.
The aim of this renewal is not merely to create an easily accessible gym, nor a place for stoic training, but a 24-hour gym where individuals can comfortably concentrate on their workouts while maintaining their own pace within their daily lives. Based on four core values: "Cleanliness," "Comfort," "Commitment," and "Convenience," the environment has been re-designed. In addition to creating a clean environment through self-cleaning systems, staff cleaning, and regular machine maintenance, the gym embodies comfort and pleasantness through spatial design utilizing music, aroma, lighting, and visuals, clear traffic flow, and user-friendly layouts, all leveraging the expertise cultivated by the comprehensive fitness club Tipness.
■ Training Environment Updated with All Latest Machines
As before, the gym provides an environment that satisfies everyone from beginners to advanced trainees, with a well-balanced arrangement of cardio machines, strength training machines, power racks, and free weights. For the renewal, machines from the Korean manufacturer DRAX were adopted, and in addition to introducing all the latest models, the "SONIX" sonic vibration machine, which stimulates muscles throughout the body just by standing on it, was also introduced.
■ Pursuing Comfort Through the Five Senses
Space Design
The space design, based on white with soft wood textures, completely avoids the intimidating atmosphere often found in authentic gyms.
Lighting that Harmonizes with the Day's Flow
In the morning, clear light awakens the body. In the afternoon, bright light enhances concentration. At night, soft light calms the mind. The lighting in the space quietly changes in harmony with the rhythm of the day.
Seasonal Scenery
In-house digital signage displays seasonal videos and graphics, allowing visitors to feel the seasonal atmosphere even indoors.
Scents that Evoke the Seasons
Natural aromas, blended to match the four four seasons—spring, summer, autumn, and winter—gently enhance the training experience.
The Kanamecho store has been thoroughly renovated as a flagship model embodying FASTGYM24's new concept, refreshing both the training environment and spatial value. Since the renewal, the number of female members and visitors has increased, and users have given positive feedback, including comments like "It's more comfortable than before," "The atmosphere has become brighter," and "The aroma heals me." Moving forward, we will use the initiatives at the Kanamecho store as a starting point to continue developing 24-hour gyms that are even more comfortable to use.
【FASTGYM24 Kanamecho Facility Overview】
Location: Century Building 2F, 1-11-1 Kanamecho, Toshima-ku, Tokyo
Access: Directly outside Kanamecho Station Exit 3, Tokyo Metro Yurakucho Line/Fukutoshin Line
Operating Hours: 24 hours
Staffed Hours: Mon/Tue/Thu: 13:15-17:00 / 18:00-21:45, Sat/Sun/Holidays: 10:00-14:00 / 15:00-17:30
Monthly Fee: 7,920 yen (tax included) *Separate enrollment fee of 5,500 yen (tax included)
View Details
What is FASTGYM24?
FASTGYM24 is a 24-hour, year-round machine gym specialized facility developed by Tipness Co., Ltd. As of April 2026, it operates 88 directly managed stores (85 in Kanto, 3 in Chukyo) and 3 franchise stores.
Tipness Co., Ltd. Overview
Representative: Akihiko Shimizu, Representative Director and President | Headquarters: Tokyo
Keywords: