Tiger and Fukuoka SoftBank Hawks Promote 'Watching Baseball with Tiger Bottle' Initiative to Reduce Plastic Waste and Popularize Reusable Bottles

Tiger Corporation (President: Kosaku Kikuchi, Head Office: Kadoma City, Osaka Prefecture), a global leader in thermal control technology, is collaborating with the Fukuoka SoftBank Hawks to promote the 'Watching Baseball with Tiger Bottle' initiative during the 'Taka Matsuri SUMMER BOOST 2026' event held at Mizuho PayPay Dome Fukuoka from July 1 (Wed) to July 5 (Sun), and July 10 (Fri) to July 12 (Sun), 2026.

■ Initiative Overview

① Beer price reduced by 50 yen for customers bringing a Tiger vacuum-insulated carbonated drink bottle!

② Soft drink all-you-can-drink campaign with Tiger vacuum-insulated carbonated bottles

③ Win replica uniforms! [#WatchingBaseballWithTigerBottle SNS Photo Submission Campaign]

④ Sale of Fukuoka SoftBank Hawks Original Vacuum-Insulated Carbonated Bottles

■ Background and Vision

Challenges during sports events include excessive waste generation for organizers and lukewarm drinks for spectators.

Since launching its vacuum-insulated carbonated drink bottle in January 2022—capable of holding beverages like beer*—Tiger has received extensive feedback such as 'I want to bring my favorite drinks to games' and 'It's perfect for keeping carbonated drinks cold during sports events.'

Responding to this feedback, Tiger has partnered with the Fukuoka SoftBank Hawks, who share our commitment to sustainability, to promote reusable bottles at baseball games since 2022. This year, during the limited-time 'Taka Matsuri SUMMER BOOST 2026,' fans bringing a Tiger vacuum-insulated carbonated bottle will receive a 50-yen discount on beer. Additionally, the regular 900-yen (tax included) soft drink all-you-can-drink offer will be discounted by 200 yen. Enjoy the game with Tiger's carbonated bottles that maintain optimal drinking temperature for extended periods.

Tiger will continue to address challenges in sports viewing and deliver new value.

*When using with alcohol, please comply with national and local laws and regulations.

① 50-yen beer discount for customers bringing a Tiger vacuum-insulated carbonated bottle!

Customers bringing a Tiger vacuum-insulated carbonated bottle to designated stores in the concourse of Mizuho PayPay Dome Fukuoka will receive a 50-yen discount on beer! Enjoy the game with Tiger bottles that maintain drink temperature for long durations!

*Beer will be served in a designated cup. Customers must transfer it to their own vacuum-insulated carbonated bottle.

MKB-T361(0.36L)/T481(0.48L)/T601(0.6L)MKB-T036(0.36L)/T048(0.48L)/T060(0.6L)MTA-T050(0.5L)/T080(0.8L)/T120(1.2L)/T150(1.5L)

Eligible Bottles:

Tiger Vacuum-Insulated Carbonated Bottle MKB-T Series / MTA-T Series

*Fukuoka SoftBank Hawks Original Vacuum-Insulated Carbonated Bottles are also eligible.

*Since one serving of beer is 525ml, a 0.6L or larger vacuum-insulated carbonated bottle is required to hold the entire amount.

*When using with alcohol, please comply with national and local laws and regulations.

Eligible Period: July 1 (Wed) to July 5 (Sun), and July 10 (Fri) to July 12 (Sun), 2026 ('Taka Matsuri SUMMER BOOST 2026')

Eligible Stores: Asahi Beer Wagons at Gates 2, 4, 6; Kirin Ichiban Shibori & Craft Beer Wagons at Gates 4, 7

Eligible Drink: Draft Beer

② Soft Drink All-You-Can-Drink Campaign with Tiger Vacuum-Insulated Carbonated Bottles

Bring your Tiger vacuum-insulated carbonated bottle to designated stores in the concourse of Mizuho PayPay Dome Fukuoka and enjoy soft drinks for 900 yen (tax included) all season long!

During the limited-time 'Taka Matsuri SUMMER BOOST 2026,' the price is further reduced by 200 yen to just 700 yen (tax included)! Support the team with cold drinks and zero waste!

Eligible Stores: Soft Drink All-You-Can-Drink Wagon, Outer Field Area, Gate 7, Door Side, Mizuho PayPay Dome Fukuoka

Eligible Bottles: Tiger Vacuum-Insulated Carbonated Bottles 0.5L or smaller (MTA-T050/MKB-T036/MKB-T048/MKB-T361/MKB-T481)

*Fukuoka SoftBank Hawks Original Bottles are also eligible.

Eligible Period: All NPB game days until the end of the 2026 season

*Refills available from stadium opening until the end of the bottom of the 7th inning.

*The 200-yen discount is valid only from July 1 (Wed) to July 5 (Sun), and July 10 (Fri) to July 12 (Sun), 2026.

*Image for illustration.

③ Win Popular Goods! [#WatchingBaseballWithTigerBottle SNS Photo Submission Campaign]

Take a photo of your game experience with your Tiger bottle, post it on X or Instagram with the hashtag #WatchingBaseballWithTigerBottle, and enter to win Fukuoka SoftBank Hawks merchandise!

How to Enter:

① Follow Tiger Corporation's official SNS accounts (X and Instagram)

・X: @Tiger_PR_JPN https://x.com/Tiger_PR_JPN

・Instagram: @tiger_pr_jpn https://www.instagram.com/tiger_pr_jpn/

② Post a photo of your game experience with your Tiger bottle using the hashtag #WatchingBaseballWithTigerBottle

For Instagram entries, please tag the official account @tiger_pr_jpn in your post.

Entry Period: July 1 (Wed), 2026 to August 31 (Mon), 2026, 23:59 JST

Prize: Replica Uniform (without player number)

*Size L only

*No size selection available

Winners: 5 winners in total

*This campaign is conducted in cooperation with the Fukuoka SoftBank Hawks. Please follow stadium rules when taking photos and posting.

*Image for illustration

④ Sale of Fukuoka SoftBank Hawks Original Vacuum-Insulated Carbonated Bottle

Introducing the Fukuoka SoftBank Hawks Original Model of the vacuum-insulated carbonated bottle MKB-T481, featuring the team's mascots 'Harry Hawk' and 'Honey Hawk'! Available starting July 1, 2026. Limited quantity—purchase quickly!

Product Name: Fukuoka SoftBank Hawks Original Vacuum-Insulated Carbonated Bottle MKB-T481

Capacity: 0.48L

Price: 5,900 yen (tax included)

Sales Location: HAWKS STORE HOME

Product Features:

✓ Fukuoka SoftBank Hawks Original Design