【TIFFANY & CO.】Announces Collaboration with 20th Century Studios for 'The Devil Wears Prada 2'
Tiffany & Co. has announced a collaboration with 20th Century Studios to celebrate the release of 'The Devil Wears Prada 2'. The film features Tiffany's exquisite jewelry designs and its iconic flagship store in Milan, Montenapoleone. To commemorate this partnership, an immersive window installation, showcasing the actual necklace featured in the movie, will be displayed at the Milan store until the end of May 2026. This initiative aims to blend fashion, film, and modern culture, reinforcing Tiffany's legacy and global presence.
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- 📰 Published: May 2, 2026 at 08:00
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Tiffany has announced a collaboration with 20th Century Studios to commemorate the release of 'The Devil Wears Prada 2,' which premiered worldwide on May 1st. The film showcases Tiffany's jewelry designs and its flagship store on Milan's Montenapoleone Street.
The Tiffany Montenapoleone flagship store, where filming took place in October 2025, was chosen by director David Frankel for its architectural presence and cultural significance in Milan. As one of the brand's most prestigious stores, the Milan flagship provided a fitting backdrop for impressive scenes in the film.
This collaboration marks an exceptionally rare opportunity for the interior of a Tiffany store to be featured in a major motion picture. To celebrate this partnership, an immersive window installation will be on display at the Montenapoleone Street store until the end of May 2026. The 'Blue Book' collection necklace, as seen in the film and displayed in the Montenapoleone windows, is made of platinum, centered with an emerald-cut aquamarine weighing over 31 carats, accented by eight princess-cut diamonds, and 328 baguette-cut diamonds totaling over 58 carats. The film also features Elsa Peretti™ platinum high jewelry Bone Cuffs, each meticulously hand-set with over 100 diamonds, making them sculptural statement pieces.
Beyond the screen, Tiffany has breathed new life into the collaboration through global social content inspired by the cerulean monologue, an emblematic color of the film. In addition to this content, reinterpreted through Tiffany's unique perspective, a creator invitation tour to Milan offered special access to the filming locations. This initiative captures moments where tradition, style, and contemporary storytelling intersect, communicating to a new generation.
Through this collaboration, Tiffany continues to define its legacy by embodying the brand's world and ethos, not just its designs, further solidifying its unwavering presence at the intersection of fashion, film, and modern culture.
About Tiffany
Founded in New York in 1837 by Charles Lewis Tiffany, Tiffany is a global luxury jeweler renowned for sophisticated and innovative design, exquisite craftsmanship, and unparalleled creativity.
Tiffany & Co. and its subsidiaries operate over 300 stores and employ more than 14,000 individuals worldwide, engaging in the design, manufacturing, and sale of jewelry, watches, and luxury accessories. Over 3,000 exceptional artisans contribute to Tiffany's commitment to the highest quality by cutting diamonds and crafting jewelry in its own workshops.
Tiffany has long been committed to conducting responsible business operations, preserving the natural environment, prioritizing diversity and inclusion, and making a positive impact on the communities where it operates. For more information on Tiffany & Co. and its sustainability initiatives, please visit tiffany.co.jp.
@tiffanyandco #TiffanyAndCo #TiffanyHighjewelry
The Tiffany Montenapoleone flagship store, where filming took place in October 2025, was chosen by director David Frankel for its architectural presence and cultural significance in Milan. As one of the brand's most prestigious stores, the Milan flagship provided a fitting backdrop for impressive scenes in the film.
This collaboration marks an exceptionally rare opportunity for the interior of a Tiffany store to be featured in a major motion picture. To celebrate this partnership, an immersive window installation will be on display at the Montenapoleone Street store until the end of May 2026. The 'Blue Book' collection necklace, as seen in the film and displayed in the Montenapoleone windows, is made of platinum, centered with an emerald-cut aquamarine weighing over 31 carats, accented by eight princess-cut diamonds, and 328 baguette-cut diamonds totaling over 58 carats. The film also features Elsa Peretti™ platinum high jewelry Bone Cuffs, each meticulously hand-set with over 100 diamonds, making them sculptural statement pieces.
Beyond the screen, Tiffany has breathed new life into the collaboration through global social content inspired by the cerulean monologue, an emblematic color of the film. In addition to this content, reinterpreted through Tiffany's unique perspective, a creator invitation tour to Milan offered special access to the filming locations. This initiative captures moments where tradition, style, and contemporary storytelling intersect, communicating to a new generation.
Through this collaboration, Tiffany continues to define its legacy by embodying the brand's world and ethos, not just its designs, further solidifying its unwavering presence at the intersection of fashion, film, and modern culture.
About Tiffany
Founded in New York in 1837 by Charles Lewis Tiffany, Tiffany is a global luxury jeweler renowned for sophisticated and innovative design, exquisite craftsmanship, and unparalleled creativity.
Tiffany & Co. and its subsidiaries operate over 300 stores and employ more than 14,000 individuals worldwide, engaging in the design, manufacturing, and sale of jewelry, watches, and luxury accessories. Over 3,000 exceptional artisans contribute to Tiffany's commitment to the highest quality by cutting diamonds and crafting jewelry in its own workshops.
Tiffany has long been committed to conducting responsible business operations, preserving the natural environment, prioritizing diversity and inclusion, and making a positive impact on the communities where it operates. For more information on Tiffany & Co. and its sustainability initiatives, please visit tiffany.co.jp.
@tiffanyandco #TiffanyAndCo #TiffanyHighjewelry