lit.link Appoints Girls Unit 'MilMoon', Possessing an Ennui Sensibility, Commencing Co-creation as Brand Symbols
TieUps Inc. has signed an 'icon contract' with the next-gen girls unit MilMoon for its profile tool 'lit.link', aiming for long-term co-creation and mutual brand growth.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 13:39 (15h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 11:37 (477h 57m after Collected)
TieUps Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Fumihiro Ohara; hereafter 'the Company'), which develops co-creation and collaboration businesses based on creator data, announces that it has signed an icon contract with 'MilMoon', a next-generation girls unit produced by VOLVE CREATIVE Inc., acting as the symbolic presence of the branding profile tool 'lit.link'.
MilMoon is active as a next-generation girls unit produced by VOLVE CREATIVE Inc., centered around its unique worldview.
Unlike traditional image character contracts, this agreement is an initiative to build a long-term co-creative relationship as a 'service icon' that embodies the values and worldview of lit.link.
### ▪️ About the Icon Contract
A general image character contract aims to increase awareness and advertising effectiveness of products/services by utilizing talents or models.
On the other hand, the icon contract signed this time is a new partnership model aimed at MilMoon growing alongside the brand as the 'symbol of lit.link'.
For our Company, their creative worldview and strong connection with fans will lead to an improvement in brand value. Through lit.link, which boasts one of the largest user bases in Japan, it is expected to expand recognition and broaden activity opportunities within the music and creator industries.
It features a co-creation type contract aimed at mutual image enhancement and growth, rather than a one-sided promotional relationship.
### ▪️ About 'MilMoon'
MilMoon
MilMoon is a 5-member girls group consisting of Moepi, Emi, Fuka, Yoo, and Yuua.
With the themes of 'closeness' and 'harmony', their concept is a fantasy-like pop music style called 'FAIRYPOP', incorporating internet-born sensibilities.
They exist to softly stay close to the fatigue and thoughts born in everyday life.
https://lit.link/milmoon
Moepi
Emi
Fuka
MilMoon is active as a next-generation girls unit produced by VOLVE CREATIVE Inc., centered around its unique worldview.
Unlike traditional image character contracts, this agreement is an initiative to build a long-term co-creative relationship as a 'service icon' that embodies the values and worldview of lit.link.
### ▪️ About the Icon Contract
A general image character contract aims to increase awareness and advertising effectiveness of products/services by utilizing talents or models.
On the other hand, the icon contract signed this time is a new partnership model aimed at MilMoon growing alongside the brand as the 'symbol of lit.link'.
For our Company, their creative worldview and strong connection with fans will lead to an improvement in brand value. Through lit.link, which boasts one of the largest user bases in Japan, it is expected to expand recognition and broaden activity opportunities within the music and creator industries.
It features a co-creation type contract aimed at mutual image enhancement and growth, rather than a one-sided promotional relationship.
### ▪️ About 'MilMoon'
MilMoon
MilMoon is a 5-member girls group consisting of Moepi, Emi, Fuka, Yoo, and Yuua.
With the themes of 'closeness' and 'harmony', their concept is a fantasy-like pop music style called 'FAIRYPOP', incorporating internet-born sensibilities.
They exist to softly stay close to the fatigue and thoughts born in everyday life.
https://lit.link/milmoon
Moepi
Emi
Fuka