Immersive Live Experience Allowing "Visits" to VTubers in XR Space Launched

株式会社THRUSTER (Headquarters: Chiyoda-ku, Tokyo; hereinafter THRUSTER) has released a service that enables immersive experiences of VTuber live content in XR space on "VIRTUAL LIVE ARENA" (hereinafter VLA), a 3D virtual space platform developed jointly with 株式会社小学館 (Shogakukan Inc.). As the first initiative, the "3D Debut 4th Anniversary Live" by VTuber Momone Kurumuzawa will be re-staged with all songs performed for free.

Beginning with this initiative, existing live videos will be reconstructed into "VR immersive experience content" on this platform, creating a new customer base. Furthermore, we will strengthen collaboration with VTubers and IP holders as a venue for mixed revenue generation through ticket and merchandise sales. We also aim to become a new hub for disseminating Japanese character culture, with an eye towards expansion into overseas markets.

**Experience it here**
https://store.steampowered.com/app/2665370/VIRTUAL_LIVE_ARENA/
※Please check the system requirements in advance before use.

**[Performance Overview]**
The "3D Debut 4th Anniversary Live" by VTuber Momone Kurumuzawa, held in April 2025, has been reconstructed in XR space and will be re-staged as a realistic experience.
Special digital merchandise usable in VLA will be sold, and there will also be opportunities for two-shot photos!

* **Event Period:** Currently ongoing (scheduled until February 12, 2027)
* **Showtimes:** 15:00, 20:00, 22:00, 24:00 start * 4 performances per day
* **Admission Fee:** Free (Close-up viewing ticket: 980 yen)
* **Two-shot Photo:** 100 yen / 1 photo
* **Merchandise Sales:** 550 yen ~

**[Profile]**
**Momone Kurumuzawa**
A VTuber who primarily focuses on singing, with the motto "I'll cast a magic spell on you with my song." Active mainly through singing streams and live broadcasts, her weapon is her gentle and sparkling singing voice as "Your Magical Girl."
X: https://x.com/kurumizawamomo
YouTube: http://www.youtube.com/@kurumizawamomo

**[About VIRTUAL LIVE ARENA (VLA)]**
VLA is a VR live platform in a 3D virtual space accessible from PCs and PC-connected head-mounted displays. It can be downloaded for free from the game distribution platform Steam. In addition to hosting live events and fan meetings, it comprehensively provides functions necessary for virtual events such as simultaneous connection, communication, merchandise purchases, and ticketing.

**What you can do with VLA**

### ■ Evolve VTuber Live Video into Immersive Experiences
Reconstructing existing live performances in XR space provides an immersive live experience where users can participate from any viewpoint, evolving from traditional viewing content to participatory and experiential content.

### ■ Realize "Meet Your Favorite Closely!" - A Delightful Experience for Fans
Within the live venue, interactive experiences that cannot be realized in reality, such as close-up viewing and two-shot photos, are possible.

### ■ New Monetization Opportunities by "Experiential Content" of Existing Live Shows
Re-utilizing existing live content distributed on YouTube, etc., as XR content creates new monetization opportunities.

### ■ Combined Revenue Model through Tickets x Experience Charges x Merchandise
By combining admission tickets, two-shot photo functions, digital merchandise sales, etc., a multi-layered revenue structure expands the revenue model of VTuber live performances.

### ■ Global Expansion through Steam Distribution
VLA is provided through the game distribution platform "Steam," enabling reach to overseas fans. We promote the global expansion of Japanese VTuber content.

**About THRUSTER (スラスター)**
With the purpose of "Connecting everyone with possibilities. Becoming the driving force that transforms 'cannot do' into society's 'can do'," we are a company that designs connections between people, companies, and society. We engage in a wide range of activities, including communication design & content production utilizing technologies such as DIGITAL, VR, AR, and AI, and service development from front-end to back-end.

* **Company Name:** THRUSTER Inc.
* **Established:** June 11, 2024
* **Officers:** Representative Director Tomonori Shimano (Director, Shogakukan)
Director Keiko Sato (Director, LATEGRA)
Director Ryosuke Kaneda (Shogakukan)
Auditor Rinko Ku嶋
* **Location:** 301 Kaito Bldg., 2-5-4 Kanda-Jimbocho, Chiyoda-ku, Tokyo 101-0051
* **HP:** https://www.thruster.co.jp/
* **Business Content:** Communication design utilizing technologies such as DIGITAL, VR, AR, and AI;
Content production, service development from front-end to back-end;
Production and promotion of content such as events, video, music, and games.

THRUSTER is currently seeking partners.
We welcome inquiries from companies and individuals interested in planning, development, and business expansion utilizing DIGITAL, VR, AR, and AI.