A New Non-Alcoholic Experience Pursuing Aroma, Finish, and Food Pairing Through Winemaking Expertise

Three Farm LLC, headquartered in Hirosaki, Aomori Prefecture and led by representative Daiki Fujii, will launch a crowdfunding campaign to develop and promote non-alcoholic beverages that can be enjoyed for their aroma like wine. The initiative began with the desire to offer a fitting glass to people who do not drink alcohol. Through this campaign, the company hopes to shape a new non-alcoholic culture together with its supporters. Funding goal: 500,000 yen Campaign period: Until June 23, 2026 URL: https://kibida go.com/p ojects/2934 In recent years, more people have chosen not to drink alcohol due to growing health awareness and increasingly diverse lifestyles. At the same time, there are still limited options for authentic non-alcoholic beverages that can be enjoyed with meals. Based in Hirosaki, Aomori, the company grows grapes and makes wine. This project was launched from its wish to deliver a glass that lets people who cannot or do not drink enjoy the same moments at the table. The project will use grapes grown by the company as well as carefully selected grapes, applying winemakers’ techniques to develop non-alcoholic beverages that can be enjoyed for their aroma like wine. The company has previously proposed the value of non-alcoholic beverages with aroma and flavor through its premium grape juice “Pu e & Zé o,” offering two varieties: a straight juice that directly conveys the aroma of fully ripened grapes, and an Earl Grey MIX that layers the floral character of black tea with grapes. In this project, the company will also develop a white grape juice made with grapes for white wine, further expanding new expressions of aroma. The goal is a new kind of non-alcoholic drink that is not merely sweet, but allows people to enjoy aroma, finish, and harmony with food. The project will also take on the challenge of developing non-alcoholic wine. Building on its techniques and knowledge, the company aims to offer a new, not-sweet non-alcoholic wine experience that can be paired with meals and can serve as a centerpiece glass even for those who do not drink. Two types, white and red, are under development. White: A crisp non-alcoholic white with fresh citrus aromas and pleasant acidity that refreshes the palate. Red: An authentic non-alcoholic red that draws out the complex umami of wine grapes and offers soft tannins. The company is currently repeating prototypes together with sommeliers and chefs, pursuing non-alcoholic beverages that can be enjoyed with cuisine. It is a project to cultivate new flavors together with supporters. Funds raised will be used for the development and production of non-alcoholic red and white wines, development of juice using grapes for white wine, and the cost of new wine grape seedlings and vineyard preparation this year. Crowdfunding rewards include a red wine and additive-free juice pairing set, a grape harvest and grape tasting experience, a partner winery tour with grape tasting, and a grape seedling owner package with an additive-free juice comparison set. After the project succeeds, the company will proceed toward commercialization through prototyping and refinement. In the long term, it will leverage its strength in integrated grape cultivation and product development to build a brand around three pillars: wine, grape juice, and non-alcoholic beverages. Its goal is to create a culture where not only people who drink, but also those who do not, can enjoy the same dining table. Representative Daiki Fujii commented that this project is a challenge to deliver a fitting glass to people who do not drink. Drawing on his experience studying winemaking in Japan and abroad, including France, he hopes to realize a world where everyone can enjoy the same moments through a new non-alcoholic option that offers wine-like aromas.