Supporting everyday "vitality" in a more accessible place
Until now, VITAS has mainly deployed its products on e-commerce sites, at sports gyms, and in drugstores such as Welcia Pharmacy and Tsuruha Drug, earning the patronage of many customers.
To further improve convenience and respond to requests to "buy at a familiar nearby store," we are pleased to announce that our products will now be available at Sugi Pharmacy locations nationwide (excluding some stores)!
With this expansion, the opportunities for customers to easily pick up our products within their daily routines will expand even further.
Maximizing "Consumer Touchpoints" through Expansion to Sugi Pharmacy
Under the motto "Adding vitality to everyone," our company has sold primarily multi-vitamin supplements and protein products, supporting the lifestyles of many individuals.
While we have steadily broadened our support on existing e-commerce sites and in selected stores, the next step for our brand is to "create an environment where health can be supported more easily in all everyday situations."
Therefore, we have decided to roll out to "Sugi Pharmacy," which has an extensive network nationwide and serves as a lifestyle hub for local residents.
Through this introduction, we will establish an environment where customers can pick up supplements and protein cakes while doing their daily shopping, supporting each individual's "vitality-filled life" from a more accessible location!
Overview of the New Channel and Launch Details
Available Channel: Sugi Pharmacy (excluding some stores) Launch Date: Sequentially starting from March 2026 Scope of Availability: Sugi Pharmacy stores nationwide (approx. 1,200 stores)
Products Available: - VITA POWER - Yome ni Morote Protein Mug Cake (Chocolate, Salted Caramel)
FACT BOX
- Source: PR TIMES
- Category: News
- Products / services: VITAS / VITA POWER