MIXI's Mr. Kitamura to Speak at 'Data→AI Meetup 2026' Hosted by ThinkingData on April 17

ThinkingData Co., Ltd. (hereafter 'ThinkingData') is pleased to announce that Mr. Kitamura, Head of the Global Monster Strike Department, Digital Entertainment Publishing Headquarters at MIXI Inc., will take the stage at the offline event 'Data→AI Meetup 2026 ~From Data to AI: Build a True AI Agent Team~' to be held on Friday, April 17, 2026.

Under the theme of 'Taking Monst to the World: Data Infrastructure and Communication Strategy Supporting Expansion into India', this session will delve into the nature of decision-making, the utilization of data infrastructure, and user communication design in overseas market expansion through an interview format.

Register to attend for free

Rebuilding the Business and Leveraging Data: Key Factors in Global Expansion Expanding overseas is not simply a matter of laterally deploying past successes. It requires reviewing and restructuring the business itself to fit the local context, including understanding the market environment, user behavior, and delivery design. In this session, we will view such initiatives as a 'reconstruction' of business and user experience, and delve deeply into its practice.

We will also focus on communication design that enables optimal approaches tailored to individual users. We will ask how 1-on-1 communication utilizing push notifications and pop-ups contributes to understanding users and improving retention rates in foreign markets, and what role data utilization is expected to play on the frontlines of global expansion.

This is a great opportunity to gain practical knowledge for those in the gaming, app, and entertainment industries seeking growth opportunities beyond the domestic market.

If you are interested in decision-making for overseas expansion, the ideal state of data infrastructure, and designing communication strategies, please join us.

Session Overview Taking Monst to the World: Data Infrastructure and Communication Strategy Supporting Expansion into India

How did data serve as a guiding principle in expanding 'Monster Strike' into the uncharted market of India? Welcoming MIXI's Mr. Kitamura, we will explore everything from the background of the market entry to the latest data utilization strategies. In particular, we will focus on the effectiveness of the 'Engage' module, which enables personalized push notifications and pop-ups optimized for each user. Through an interview format, we will reveal how 1-on-1 communication contributes to the success of global expansion, its practical applications, and future prospects.

Mr. Kitamura Head of Global Monster Strike Department, Digital Entertainment Publishing Headquarters After experiencing BizDev related to new business at several companies, he joined MIXI in 2017. He served as General Manager of Business Planning in the headquarters responsible for new game development. Since February 2024...