Myprotein Launches First-Half's Largest 'Golden Super SALE' Alongside Limited Edition Products

Europe's No.1 sports nutrition brand* 'Myprotein' (Company: THG Nutrition Limited, HQ: Manchester, United Kingdom, CEO: Neil Mistry) has launched its 'Golden Super SALE', one of the largest sales of the first half of the year, on the official Myprotein website. For a limited time from Friday, April 24, 2026, at 0:00 to Wednesday, May 13, at 1:00, a wide variety of products will be up to 80% OFF. Alongside the start of the sale, a lineup of limited-quantity products meant to be enjoyed right now is being rolled out. In addition, a 'Power-Up Campaign' where customers receive coupons based on their purchase amount is running on the official website (until Friday, May 1 at 0:00), and an 'HP Charge Challenge' is being held on official X, where luxurious prizes are unlocked based on the number of reposts.

*Source: Euromonitor International; Consumer Health 2025 Edition; Total retail sales value in 2024.

Click here for the sale venue Golden Super SALE

On Sale Today! Golden Super SALE Limited Product Lineup

Impact Whey Protein Golden Fruit Mix Capacity: 1kg / 250g Price: 7,975 yen / 3,225 yen A juicy and refreshing limited flavor that signals the arrival of summer. Contains 20g of protein per serving (30g). A fruity and easy-to-drink flavor combining sweet peach and refreshing white grape. Impact Whey Protein Golden Fruit Mix

Clear Whey Protein Golden Fruit Mix Clear Whey Protein Golden Fruit Mix Capacity: 20 servings Price: 7,790 yen A protein drink that is as easy to drink as juice, even on hot days. Contains 19g of protein per serving, under 90kcal. A limited-quantity flavor using peach and white grape juices for a light and refreshing aftertaste.

Impact Hydrate Citrus Matcha Capacity: 40 servings Price: 3,990 yen A refreshing flavor like fruit tea, fusing citrus and tea flavors. Sugar-free (uses sweeteners), containing 738mg of electrolytes per serving. Recommended for hydration on hot days. Impact Hydrate Citrus Matcha Flavor

Impact EAA Golden Kiwi Flavor Impact EAA Golden Kiwi Capacity: 250g / 1kg Price: 4,150 yen / 10,080 yen An exhilarating flavor bursting with the juicy sweetness of golden kiwi. Contains all 9 essential amino acids, recommended for amino acid replenishment during workouts.

Metal Bottle with Straw Capacity: 900ml Price: 4,200 yen A BPA-free water bottle made of 90% recycled stainless steel that is environmentally friendly, balancing functionality and sustainability. It is leak-proof and features a convenient 2WAY lid that can be used as a straw or mouthpiece. Easy to carry with a top handle. Metal Bottle with Straw

Golden Scoop Golden Scoop with Clip Price: 1,250 yen Make your protein life more meticulous and stylish. The stainless steel scoop with a gold chrome finish is designed to perfectly scoop 7g per serving and is a convenient 2WAY design that can seal bags directly with its alligator clip.

About Golden Super SALE From 0:00 on Friday, April 24, 2026, Myprotein will hold the 'Golden Super SALE', one of the largest sales of the first half of the year. This is a great opportunity to purchase a wide range of popular products, including protein, supplements, and fitness wear, at great prices.

Period Friday, April 24, 2026, 0:00 to Wednesday, May 13, 1:00

Sale Details Up to 80% off eligible items, with additional discounts when using coupons. Daily bargain items will also be available.

Other Campaigns Power-Up Campaign Receive coupons up to 3,000 yen OFF for the Golden Super SALE based on your shopping amount. This is a special campaign for this period only, where the more days you shop during Golden Week, the more coupons you receive.

HP Charge Challenge A participatory X campaign inspired by game 'HP'. Charge the HP bar with reposts to unlock luxurious prizes.

Click here for details

[About Myprotein] With the belief 'Demand More. To empower you who aim higher', Myprotein is a British brand expanding to 70 countries worldwide, primarily in Europe.