Myprotein Launches First-Half's Largest 'Golden Super SALE' Alongside Limited Edition Products

Europe's No.1 sports nutrition brand* 'Myprotein' (Company: THG Nutrition Limited, HQ: Manchester, United Kingdom, CEO: Neil Mistry) has launched its 'Golden Super SALE', one of the largest sales of the first half of the year, on the official Myprotein website. For a limited time from Friday, April 24, 2026, at 0:00 to Wednesday, May 13, at 1:00, a wide variety of products will be up to 80% OFF. Alongside the start of the sale, a lineup of limited-quantity products meant to be enjoyed right now is being rolled out. In addition, a 'Power-Up Campaign' where customers receive coupons based on their purchase amount is running on the official website (until Friday, May 1 at 0:00), and an 'HP Charge Challenge' is being held on official X, where luxurious prizes are unlocked based on the number of reposts.

*Source: Euromonitor International; Consumer Health 2025 Edition; Total retail sales value in 2024.

Click here for the sale venue
Golden Super SALE

■ On Sale Today! Golden Super SALE Limited Product Lineup

Impact Whey Protein Golden Fruit Mix
Capacity: 1kg / 250g
Price: 7,975 yen / 3,225 yen
A juicy and refreshing limited flavor that signals the arrival of summer. Contains 20g of protein per serving (30g). A fruity and easy-to-drink flavor combining sweet peach and refreshing white grape.
Impact Whey Protein Golden Fruit Mix

Clear Whey Protein Golden Fruit Mix
Clear Whey Protein Golden Fruit Mix
Capacity: 20 servings
Price: 7,790 yen
A protein drink that is as easy to drink as juice, even on hot days. Contains 19g of protein per serving, under 90kcal. A limited-quantity flavor using peach and white grape juices for a light and refreshing aftertaste.

Impact Hydrate Citrus Matcha
Capacity: 40 servings
Price: 3,990 yen
A refreshing flavor like fruit tea, fusing citrus and tea flavors. Sugar-free (uses sweeteners), containing 738mg of electrolytes per serving. Recommended for hydration on hot days.
Impact Hydrate Citrus Matcha Flavor

Impact EAA Golden Kiwi Flavor
Impact EAA Golden Kiwi
Capacity: 250g / 1kg
Price: 4,150 yen / 10,080 yen
An exhilarating flavor bursting with the juicy sweetness of golden kiwi. Contains all 9 essential amino acids, recommended for amino acid replenishment during workouts.

Metal Bottle with Straw
Capacity: 900ml
Price: 4,200 yen
A BPA-free water bottle made of 90% recycled stainless steel that is environmentally friendly, balancing functionality and sustainability. It is leak-proof and features a convenient 2WAY lid that can be used as a straw or mouthpiece. Easy to carry with a top handle.
Metal Bottle with Straw

Golden Scoop
Golden Scoop with Clip
Price: 1,250 yen
Make your protein life more meticulous and stylish. The stainless steel scoop with a gold chrome finish is designed to perfectly scoop 7g per serving and is a convenient 2WAY design that can seal bags directly with its alligator clip.

About Golden Super SALE
From 0:00 on Friday, April 24, 2026, Myprotein will hold the 'Golden Super SALE', one of the largest sales of the first half of the year. This is a great opportunity to purchase a wide range of popular products, including protein, supplements, and fitness wear, at great prices.

Period
Friday, April 24, 2026, 0:00 to Wednesday, May 13, 1:00

Sale Details
Up to 80% off eligible items, with additional discounts when using coupons. Daily bargain items will also be available.

Other Campaigns
Power-Up Campaign
Receive coupons up to 3,000 yen OFF for the Golden Super SALE based on your shopping amount. This is a special campaign for this period only, where the more days you shop during Golden Week, the more coupons you receive.

HP Charge Challenge
A participatory X campaign inspired by game 'HP'. Charge the HP bar with reposts to unlock luxurious prizes.

Click here for details

[About Myprotein]
With the belief 'Demand More. To empower you who aim higher', Myprotein is a British brand expanding to 70 countries worldwide, primarily in Europe.