Myprotein Signs Official Nutrition Partnership with Prestigious University of Tsukuba Football Club
British sports nutrition brand Myprotein has signed its first official partnership with a Japanese university athletic department, the University of Tsukuba Football Club, to support the performance and health of student-athletes starting in the 2026 season.
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- 📰 Published: April 23, 2026 at 04:25
- 🔍 Collected: April 23, 2026 at 00:02
- 🤖 AI Analyzed: April 23, 2026 at 05:14 (5h 12m after Collected)
British sports nutrition brand "Myprotein" (Company: THG Nutrition Limited; HQ: Manchester, UK; CEO: Neil Mistry) has announced an official nutrition partnership for the 2026 season with the University of Tsukuba Football Club (Tsukuba City, Ibaraki Prefecture; Manager: Masaaki Koido). This marks Myprotein's first formal partnership with a university athletic department in Japan. Through collaboration with this representative Japanese elite athlete team, Myprotein will accelerate its initiatives to deliver proper nutrition to student-athletes across the country.
*Source: Euromonitor International; Consumer Health 2025 Edition; 2024 total retail sales value.
### Partnership Overview
- **Type:** Official Nutrition Partner
- **Support from Myprotein:** Performance support through product provision and nutrition knowledge delivery.
- **Support from University of Tsukuba Football Club:** Brand promotion via social media, providing feedback for product development, etc.
- **Start Date:** April 1, 2026
### Background and Significance
Myprotein, operating in 58 countries with the belief "Demand More," aims to bring European nutritional expertise to Japanese sports fields. The core of this partnership is to expand the potential of Japanese athletes.
The University of Tsukuba Football Club was chosen for its consistent top-level achievements in the Kanto University Football League and its status as a prestigious producer of many J-League and national team players. For Myprotein, this partnership serves as a strategic milestone to establish trust in the Japanese sports scene as a brand used by top-tier athletes. Furthermore, collaboration with a club belonging to a university renowned for sports science research provides scientific validation for Myprotein's product quality and nutrition philosophy.
### Nutritional Challenges Faced by Japanese Students
There are approximately 2.8 million students active in sports clubs across Japan. However, most lack access to proper sports nutrition support during their rigorous training. Nutritional deficiencies, including protein, can lead to decreased performance, delayed recovery, and increased injury risk. Nutrition support is rarely integrated into club coaching systems, often left to individuals or families. It is not an exaggeration to say that most of these 2.8 million students are not receiving proper nutrition.
Myprotein will address this challenge by utilizing its nutritional expertise and product lineup. Starting with this partnership, the brand plans to continue and expand its efforts to provide correct nutrition to students nationwide.
### About University of Tsukuba Football Club
Founded in 1896, the club is one of Japan's oldest university soccer teams with over 100 years of history. Belonging to the 1st division of the Kanto University Football League and boasting 10 championships in the All Japan University Football Championship, it is a powerhouse in student soccer. Based in an institution specializing in sports science, the club practices unique athlete development by fusing athletic prowess with academic knowledge.
Alumni include world-class professionals such as Kaoru Mitoma (Brighton & Hove Albion) and Shogo Taniguchi (Sint-Truiden), making it one of Japan's top talent producers for the soccer world.
### Commitment to Safety
In supporting top athletes, Myprotein prioritizes product safety. Its main products and athlete-specific lines have obtained the world-class third-party certification "Informed Choice," with monthly prohibited substance testing by independent agencies. Myprotein will continue to maintain quality standards that players and staff can use with confidence.
### Message from Myprotein APAC General Manager
(The text ends here...)
*Source: Euromonitor International; Consumer Health 2025 Edition; 2024 total retail sales value.
### Partnership Overview
- **Type:** Official Nutrition Partner
- **Support from Myprotein:** Performance support through product provision and nutrition knowledge delivery.
- **Support from University of Tsukuba Football Club:** Brand promotion via social media, providing feedback for product development, etc.
- **Start Date:** April 1, 2026
### Background and Significance
Myprotein, operating in 58 countries with the belief "Demand More," aims to bring European nutritional expertise to Japanese sports fields. The core of this partnership is to expand the potential of Japanese athletes.
The University of Tsukuba Football Club was chosen for its consistent top-level achievements in the Kanto University Football League and its status as a prestigious producer of many J-League and national team players. For Myprotein, this partnership serves as a strategic milestone to establish trust in the Japanese sports scene as a brand used by top-tier athletes. Furthermore, collaboration with a club belonging to a university renowned for sports science research provides scientific validation for Myprotein's product quality and nutrition philosophy.
### Nutritional Challenges Faced by Japanese Students
There are approximately 2.8 million students active in sports clubs across Japan. However, most lack access to proper sports nutrition support during their rigorous training. Nutritional deficiencies, including protein, can lead to decreased performance, delayed recovery, and increased injury risk. Nutrition support is rarely integrated into club coaching systems, often left to individuals or families. It is not an exaggeration to say that most of these 2.8 million students are not receiving proper nutrition.
Myprotein will address this challenge by utilizing its nutritional expertise and product lineup. Starting with this partnership, the brand plans to continue and expand its efforts to provide correct nutrition to students nationwide.
### About University of Tsukuba Football Club
Founded in 1896, the club is one of Japan's oldest university soccer teams with over 100 years of history. Belonging to the 1st division of the Kanto University Football League and boasting 10 championships in the All Japan University Football Championship, it is a powerhouse in student soccer. Based in an institution specializing in sports science, the club practices unique athlete development by fusing athletic prowess with academic knowledge.
Alumni include world-class professionals such as Kaoru Mitoma (Brighton & Hove Albion) and Shogo Taniguchi (Sint-Truiden), making it one of Japan's top talent producers for the soccer world.
### Commitment to Safety
In supporting top athletes, Myprotein prioritizes product safety. Its main products and athlete-specific lines have obtained the world-class third-party certification "Informed Choice," with monthly prohibited substance testing by independent agencies. Myprotein will continue to maintain quality standards that players and staff can use with confidence.
### Message from Myprotein APAC General Manager
(The text ends here...)