Myprotein Appointed as Official Nutrition Partner for Prestigious Fujieda Higashi High School Soccer Club in Shizuoka
The UK-born sports nutrition brand 'Myprotein' has signed its first-ever official partnership with a Japanese high school athletic club, Fujieda Higashi, starting in April 2026.
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- 📰 Published: April 23, 2026 at 05:00
- 🔍 Collected: April 23, 2026 at 00:02
- 🤖 AI Analyzed: April 23, 2026 at 04:45 (4h 43m after Collected)
UK-based sports nutrition brand 'Myprotein' (Company: THG Nutrition Limited, HQ: Manchester, UK, CEO: Neil Mistry) has announced its appointment as the Official Nutrition Partner for the Shizuoka Prefectural Fujieda Higashi High School Soccer Club (Fujieda City, Shizuoka; Coach: Hiroki Uematsu). This marks Myprotein's first formal partnership with a high school club activity in Japan.
■ Partnership Overview
- Type: Official Nutrition Partner
- Support from Myprotein: Performance support through product provision and sharing of nutritional expertise.
- Support from Fujieda Higashi: Logo placement on uniform backs/bottles and feedback for product development.
- Start Date: April 2026 (the club's 100th anniversary season).
■ Background and Significance
Myprotein operates in 58 countries with the belief 'Demand More.' This partnership aims to bring European nutritional expertise to Japanese sports fields and expand the potential of Japanese athletes. Fujieda Higashi was chosen for its top-tier competitive record and deep community trust in Shizuoka. The partnership begins as the club moves toward its historic 100th anniversary, aiming for a national championship.
■ Nutritional Challenges for Japanese Students
Approximately 2.8 million students participate in junior and senior high school athletic clubs in Japan. However, most lack access to proper sports nutrition, leading to performance drops and increased injury risks. Myprotein aims to address this challenge by leveraging its global expertise and products to bring correct nutrition to student-athletes nationwide.
■ About Fujieda Higashi Soccer Club
Founded in 1926, the club is a representative powerhouse of the 'Soccer Kingdom' Shizuoka. Alumni include legends like Masashi 'Gon' Nakayama and Makoto Hasebe, former captain of the Japan national team. The club leads sports culture in the region and continues to produce professional talent.
■ Commitment to Safety
Myprotein prioritizes product safety. Its main products and athlete-specific lines are 'Informed Choice' certified, undergoing monthly banned-substance testing by independent third parties to ensure peace of mind for students, parents, and coaches.
■ Partnership Overview
- Type: Official Nutrition Partner
- Support from Myprotein: Performance support through product provision and sharing of nutritional expertise.
- Support from Fujieda Higashi: Logo placement on uniform backs/bottles and feedback for product development.
- Start Date: April 2026 (the club's 100th anniversary season).
■ Background and Significance
Myprotein operates in 58 countries with the belief 'Demand More.' This partnership aims to bring European nutritional expertise to Japanese sports fields and expand the potential of Japanese athletes. Fujieda Higashi was chosen for its top-tier competitive record and deep community trust in Shizuoka. The partnership begins as the club moves toward its historic 100th anniversary, aiming for a national championship.
■ Nutritional Challenges for Japanese Students
Approximately 2.8 million students participate in junior and senior high school athletic clubs in Japan. However, most lack access to proper sports nutrition, leading to performance drops and increased injury risks. Myprotein aims to address this challenge by leveraging its global expertise and products to bring correct nutrition to student-athletes nationwide.
■ About Fujieda Higashi Soccer Club
Founded in 1926, the club is a representative powerhouse of the 'Soccer Kingdom' Shizuoka. Alumni include legends like Masashi 'Gon' Nakayama and Makoto Hasebe, former captain of the Japan national team. The club leads sports culture in the region and continues to produce professional talent.
■ Commitment to Safety
Myprotein prioritizes product safety. Its main products and athlete-specific lines are 'Informed Choice' certified, undergoing monthly banned-substance testing by independent third parties to ensure peace of mind for students, parents, and coaches.