Trailhead Global Holdings to Fully Acquire Taberu, Operator of Health-Conscious Brand "Sandai-me Gen KURO" Awarded Gold and Industry Prizes at the 3rd Japan Roke-Ben Awards

Key facts

  • Trailhead Global Holdings to Fully Acquire Taberu, Operator of Health-Conscious Brand "Sandai-me Gen KURO" Awarded Gold and Industry Prizes at the 3rd Japan Roke-Ben Awards
  • Trailhead Global Holdings Co., Ltd. has decided to fully acquire Taberu Co., Ltd., which operates the health-conscious bento and delivery brand "Sandai-me Gen KURO." This move aims to expand the company's brand portfolio, secure corporate delivery channels, and strengthen group product development capabilities.
  • Source: PR Times
  • Date: June 13, 2026

Direct answer

Trailhead Global Holdings Co., Ltd. has decided to fully acquire Taberu Co., Ltd., which operates the health-conscious bento and delivery brand "Sandai-me Gen KURO." This move aims to expand the company's brand portfolio, secure corporate delivery channels, and strengthen group product development capabilities.

Citation
Trailhead Global Holdings to Fully Acquire Taberu, Operator of Health-Conscious Brand "Sandai-me Gen KURO" Awarded Gold and Industry Prizes at the 3rd Japan Roke-Ben Awards (June 13, 2026), PR Times
Source
PR Times
Date
June 13, 2026
Trailhead Global Holdings Co., Ltd. has decided to fully acquire Taberu Co., Ltd., which operates the health-conscious bento and delivery brand "Sandai-me Gen KURO." This move aims to expand the company's brand portfolio, secure corporate delivery channels, and strengthen group product development capabilities.

📋 Article Processing Timeline

  • 📰 Published: June 13, 2026 at 00:35
  • 🔍 Collected: June 12, 2026 at 15:51
  • 🤖 AI Analyzed: June 12, 2026 at 16:51 (1h 0m after Collected)
Trailhead Global Holdings Co., Ltd. (Headquarters: Tokyo, President and CEO: Jukou Takada, Securities Code: 3358 / Tokyo Stock Exchange Standard, hereinafter "the Company") announced today that its Board of Directors, at a meeting held on June 12, 2026, resolved to acquire all shares of Taberu Co., Ltd. (Headquarters: Nerima-ku, Tokyo, Representative Director: Junya Kinoshita, hereinafter "Taberu") and make it a wholly-owned subsidiary.

This initiative is part of the Company's core growth strategy, "Medium-Term Management Plan 2026-2030," announced on February 27, 2026, which strongly promotes the expansion of its domestic brand portfolio and the establishment of "Next-Generation Stores" through digital and food tech strategies, aiming to dramatically accelerate the growth of the entire group.

■ About the Health-Conscious Brand "Sandai-me Gen KURO" with Award-Winning History

"Sandai-me Gen KURO," operated by Taberu, is a bento and delivery (roke-ben) brand that balances health and deliciousness, using carefully prepared "Nekase Genmai" (aged brown rice) blended with ancient grains (black rice), cooked in a pressure cooker, and aged for 24 hours. It has gained strong support primarily from professional production sites, including TV program and commercial filming locations, live event venues, and corporate offices.

Its brand power and quality have culminated in a double win of the Gold Prize and the Industry Prize at the "3rd Japan Roke-Ben Awards," known as the highest honor in the roke-ben industry. The track record of being continuously chosen on stages where "neither taste nor health can be compromised" clearly demonstrates Taberu's brand value.

3rd Japan Roke-Ben Awards

The "Silver Salmon Nori-Ben," which won the "Gold Prize" and the "Event/Live Industry Award" at the 3rd Japan Roke-Ben Awards.

■ Significance of this M&A – "3 Synergies" Brought to Our Group

① Portfolio Expansion through Acquisition of Health-Conscious Brands

By acquiring the unique brand "Sandai-me Gen KURO," which boasts high recognition and trust through its double win at the "3rd Japan Roke-Ben Awards," we will diversify and add high value to our group's domestic brand portfolio. We will establish a solid foothold in the "health and wellness" market, which has extremely high social demand, and drive the brand value of the entire group.

② Acquisition of Delivery Channels for Production Sites and Corporate Clients

We will integrate Taberu's robust corporate customer base in industries such as TV stations, advertising, and events, built over many years, along with its advanced operational know-how in delivery and catering, into our group. This will significantly expand our group's sales channels from the conventional "in-store dining" focus to "delivery and corporate demand (BtoB)."

③ Fusion with Group's Product Development Capabilities and Supply Chain

By merging our group's strong manufacturing and supply chain network and central kitchen functions with Taberu's excellent product development capabilities, we will accelerate the development, mass production, and horizontal expansion of health-conscious products.

■ Future Developments – Strengthening Takeout/Bento Operations and Building OMO-Type Delivery

We will develop this acquisition not merely as the acquisition of a single brand but as a growth engine for the entire group. Specifically, we will apply Taberu's expertise in manufacturing and selling bentos and takeout items to our existing diverse dining brands (ramen, yakiniku, French, etc.), promoting the "bento-ification" of existing brands and the development of attractive takeout products company-wide.

Furthermore, in conjunction with our digital and food tech strategies, we will construct an OMO (Online-Merges-with-Offline) type delivery experience that integrates online and physical stores, thereby creating multifaceted revenue opportunities independent of in-store dining. As dining demands diversify, we aim to enhance corporate value by establishing a group structure capable of comprehensively capturing in-store dining, takeout, delivery, and corporate demand.

"Conger Eel and Chicken Bento"

[Supplementary Information on Market Environment]

The government is currently considering a temporary reduction in the consumption tax rate for food and beverages. While the timing and scope of such a system are yet to be determined, if implemented, takeout and delivery items subject to the reduced tax rate could gain a relative price advantage over in-store dining (standard tax rate). Our group's strengthening of its takeout and bento operations is intended to create a system that can flexibly respond to such future changes in the market environment.

However, the statements in this release are based on future projections, and actual results may differ due to changes in prerequisites, including tax systems.

FAQ

What is the purpose of Trailhead Global Holdings' acquisition of Taberu Co., Ltd.?

The purpose is to expand the health-conscious brand portfolio, acquire corporate delivery channels, and strengthen product development capabilities to accelerate overall group growth.

What are the strengths of the "Sandai-me Gen KURO" brand?

It offers bentos that balance health and taste using "Nekase Genmai," and has a track record of winning both the Gold Prize and Industry Award at the "3rd Japan Roke-Ben Awards."

What synergistic effects are expected from this acquisition?

Synergies include incorporating a health-conscious brand, acquiring production site and corporate delivery channels, and integrating with the group's product development and supply chain.

What should be noted in future business development?

By developing existing brands into bentos, creating takeout products, and building OMO-type delivery, new revenue opportunities beyond in-store dining will be created.

Are there measures to address changes in the market environment?

Considering potential consumption tax reductions, strengthening takeout and bento operations will enhance price competitiveness and enable agile responses to market changes.