Trailhead Fully Launches "Digital Food Tech Strategy" to Create Next-Generation Food Culture
Trailhead Global Holdings, in collaboration with Beyondge and SBWorks, is fully launching its "Digital Food Tech Strategy." This initiative aims to build a next-generation store model leveraging AI and data, optimizing supply chains, enhancing customer experiences, and elevating hospitality, with a target of 20 billion yen in sales and 500 stores by 2031.
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- 📰 Published: May 8, 2026 at 01:30
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Trailhead Global Holdings Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Tomomitsu Takada, Securities Code: 3358, hereinafter referred to as "the Company") today announced the establishment of a robust collaborative framework with Beyondge Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Takanori Nogami, hereinafter referred to as "Beyondge") and SBWorks Inc. (Headquarters: Chuo-ku, Tokyo, Representative Director: Tomokatsu Nemoto, hereinafter referred to as "SBWorks"), a core technology company within the Company's group. This initiative aims to realize the "Digital Food Tech Strategy," which has been designated as the top priority in its medium-term management plan, creating the next generation of food culture.
■ Core of the Strategy: Transformation to Data-Driven Restaurant Management
The Company has set a target of "20 billion yen in sales and a group of 500 stores" by the fiscal year ending March 2031. To achieve this, we will decisively implement a transformation to a "next-generation store model" that places AI and data at the core of decision-making.
The roles of each company in this strategy are as follows:
- Beyondge: Designs the grand design for the entire Digital Food Tech Strategy and formulates the AI implementation roadmap.
- SBWorks: As the core technology company responsible for the Company group's technical implementation, it consistently handles the design, development, and operation of AI systems utilizing primary on-site data.
■ Key Initiatives
Through the "co-creation" of the three companies, the following innovative revenue models will be established:
1. Supply chain optimization through AI demand forecasting: By combining real-time data with AI demand forecasting, we will optimize menus, reduce labor in ordering operations, and minimize food loss, thereby achieving efficient store operations.
2. Personalized customer experience (OMO): We will seamlessly integrate digital and physical stores to propose new ways to enjoy food tailored to each customer's preferences.
3. Advanced "Omotenashi" (hospitality) in next-generation stores: The time created by automating operations will be utilized to provide higher quality, more human-centric customer service.
■ Future Roadmap and Contribution to Society
The restaurant industry currently faces structural challenges such as chronic labor shortages and soaring ingredient and energy prices. The Company aims to solve these issues through the power of technology and achieve a dramatic improvement in corporate value.
- Demonstration experiments and approach to sustainable operations
Within FY2026, we will conduct PoC (Proof of Concept) for AI demand forecasting and store DX at directly managed stores. By building a supply and demand forecasting model based on data, we will verify appropriate ordering and efficient store operations. This initiative aims not only to improve management efficiency but also to contribute to the reduction of food loss, a critical issue for the restaurant industry, thereby pursuing sustainable restaurant management.
- Group expansion and improvement of working environment
After verification, we will consider a phased rollout to all group stores. By automating simple tasks, we aim to reduce the burden on on-site staff and seek "optimization of the working environment" that offers greater job satisfaction, thereby contributing to solving the industry's labor shortage.
- Global expansion and contribution to local economies
We will horizontally expand the established "next-generation store model" to new brands through M&A and overseas stores. As a Japan-originated next-generation food tech model, we aim to contribute to the overall value improvement of the restaurant industry and drive the revitalization of local economies.
■ Representative Comments
Tomomitsu Takada, Representative Director and President, Trailhead Global Holdings Inc.
"This initiative is not just about introducing IT; it is the 'digitalization of management' itself, which is essential for our continued growth. By fusing the outstanding knowledge of Mr. Nogami of Beyondge with the implementation power of SBWorks, which possesses strong in-house development capabilities, we will evolve into the world's most data-driven yet warm hospitality restaurant group."
Takanori Nogami, Representative Director and CEO, Beyondge Inc.
"Implementing AI technology in the 'real field' of dining is a challenge that will dramatically enhance the competitiveness of Japan's world-renowned restaurant industry. We will combine the expertise cultivated by Beyondge with SBWorks to jointly realize Trailhead's strategy."
Tomokatsu Nemoto, Representative Director, SBWorks Inc.
"As a member of the group, the ability to directly utilize primary on-site data is an overwhelming advantage. We will immediately give shape to the strategy and strongly support the world's most data-driven restaurant management from a technological perspective, pioneering the future of the industry."
■ Company Overviews
Trailhead Global Holdings Inc.
Location: 1-2-3 Dogenzaka, Shibuya-ku, Tokyo
Established: 19
■ Core of the Strategy: Transformation to Data-Driven Restaurant Management
The Company has set a target of "20 billion yen in sales and a group of 500 stores" by the fiscal year ending March 2031. To achieve this, we will decisively implement a transformation to a "next-generation store model" that places AI and data at the core of decision-making.
The roles of each company in this strategy are as follows:
- Beyondge: Designs the grand design for the entire Digital Food Tech Strategy and formulates the AI implementation roadmap.
- SBWorks: As the core technology company responsible for the Company group's technical implementation, it consistently handles the design, development, and operation of AI systems utilizing primary on-site data.
■ Key Initiatives
Through the "co-creation" of the three companies, the following innovative revenue models will be established:
1. Supply chain optimization through AI demand forecasting: By combining real-time data with AI demand forecasting, we will optimize menus, reduce labor in ordering operations, and minimize food loss, thereby achieving efficient store operations.
2. Personalized customer experience (OMO): We will seamlessly integrate digital and physical stores to propose new ways to enjoy food tailored to each customer's preferences.
3. Advanced "Omotenashi" (hospitality) in next-generation stores: The time created by automating operations will be utilized to provide higher quality, more human-centric customer service.
■ Future Roadmap and Contribution to Society
The restaurant industry currently faces structural challenges such as chronic labor shortages and soaring ingredient and energy prices. The Company aims to solve these issues through the power of technology and achieve a dramatic improvement in corporate value.
- Demonstration experiments and approach to sustainable operations
Within FY2026, we will conduct PoC (Proof of Concept) for AI demand forecasting and store DX at directly managed stores. By building a supply and demand forecasting model based on data, we will verify appropriate ordering and efficient store operations. This initiative aims not only to improve management efficiency but also to contribute to the reduction of food loss, a critical issue for the restaurant industry, thereby pursuing sustainable restaurant management.
- Group expansion and improvement of working environment
After verification, we will consider a phased rollout to all group stores. By automating simple tasks, we aim to reduce the burden on on-site staff and seek "optimization of the working environment" that offers greater job satisfaction, thereby contributing to solving the industry's labor shortage.
- Global expansion and contribution to local economies
We will horizontally expand the established "next-generation store model" to new brands through M&A and overseas stores. As a Japan-originated next-generation food tech model, we aim to contribute to the overall value improvement of the restaurant industry and drive the revitalization of local economies.
■ Representative Comments
Tomomitsu Takada, Representative Director and President, Trailhead Global Holdings Inc.
"This initiative is not just about introducing IT; it is the 'digitalization of management' itself, which is essential for our continued growth. By fusing the outstanding knowledge of Mr. Nogami of Beyondge with the implementation power of SBWorks, which possesses strong in-house development capabilities, we will evolve into the world's most data-driven yet warm hospitality restaurant group."
Takanori Nogami, Representative Director and CEO, Beyondge Inc.
"Implementing AI technology in the 'real field' of dining is a challenge that will dramatically enhance the competitiveness of Japan's world-renowned restaurant industry. We will combine the expertise cultivated by Beyondge with SBWorks to jointly realize Trailhead's strategy."
Tomokatsu Nemoto, Representative Director, SBWorks Inc.
"As a member of the group, the ability to directly utilize primary on-site data is an overwhelming advantage. We will immediately give shape to the strategy and strongly support the world's most data-driven restaurant management from a technological perspective, pioneering the future of the industry."
■ Company Overviews
Trailhead Global Holdings Inc.
Location: 1-2-3 Dogenzaka, Shibuya-ku, Tokyo
Established: 19