Yappa Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Keisuke Koshikoshi), a subsidiary of Trailhead Global Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President & CEO: Jukou Takada, Securities Code: 3358, hereinafter referred to as "the Company"), has completely renovated 'Yakiniku BEEFMAN Yokohama' in Kannai, Yokohama, and reopened it on Sunday, March 29, 2026, as a new brand, 'Kobe Beef Yakiniku Touma,' featuring the highest quality Kobe beef as its star ingredient.

Concept: Redefining the "True Value" of Kobe Beef in the Land of Civilization and Enlightenment

Kannai, the land where Japanese people first encountered the wonder of "eating beef" during the Meiji Restoration, is a city where East meets West, where Japan's first gaslights were lit, and where culture still thrives. 'Kobe Beef Yakiniku Touma' proposes a new dining experience in this historic location, with "Kobe Beef," the ultimate ingredient, as its main dish.

Chef Touma, using the tabletop roaster as a metaphor for the gaslights of yesteryear, imbues each slice of meat with the finest umami. When the door is closed, it becomes a "private room, a spectator's seat." From the prelude to the finale, the dish unfolds as a "suite," expressing the highest quality ingredients with a unique sensibility.

Chef Touma's "Japanese Spirit, Western Technology": Techniques to Maximize the Ingredients' Flavor

Chef Touma has honed his skills through diverse culinary experiences, including Italian cuisine, tonkatsu, and bars. The "technique for perfecting fat" and the "sensibility for harmonizing liquids" cultivated throughout his journey form the core of our restaurant's flavor. Based on the belief that "the quality of ingredients blossoms with technique," the chef keenly assesses the condition of the ingredients at any given time and pursues cuts and cooking methods that maximize the individuality of each part.

From the highest quality Kobe beef to carefully selected Japanese wagyu that meets the chef's discerning eye, and from the "Inherited Bolognese" luxuriously made with carefully selected minced meat to the "Traditional Kalbi Soup" where the richness of beef is harmonized with spiciness, the chef's technique is infused into every menu item.

Recommended Product Introduction: A "Suite of Yakiniku" that Stimulates the Five Senses

While focusing on the highest quality Kobe beef, we also offer a wide range of reasonably priced menu items that can be enjoyed as an extension of everyday life, such as individual dishes that condense the chef's dedication. You can enjoy the finest dish regardless of the occasion, from celebrations for special days to rewards for yourself or casual business settings.

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  • Source: PR TIMES
  • Category: News