Influencer Marketing Becomes a "Visible Measure." WAND Launches a "View-Based Billing" Casting Menu That Charges Only for Views

WAND Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yuichi Kurosaki; hereinafter "WAND"), a consolidated subsidiary of Fun Communications Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Koji Ninomiya; Tokyo Stock Exchange Prime Market: 2461; hereinafter "Our Company"), which develops a prosumer support business and provides full-funnel social media marketing support, including the performance-based influencer marketing service "NOX," has officially launched the "View-Based Billing" plan as a new pricing structure for influencer marketing within its short video marketing support service "LUMOS."

This plan involves WAND covering the influencer casting fees, advertising distribution costs, and video secondary usage fees, while client companies pay based on the "actual number of views." This approach resolves the long-standing issue of "difficulty in assessing cost-effectiveness" in influencer marketing, supporting brand awareness expansion with low risk and maximum efficiency.

[Background of the Release: Seeking "Transparency" in Promotion Costs]

Traditional influencer marketing typically involves casting fees before posting, plus advertising costs for dissemination and secondary usage fees for materials. While offering flexibility, it made predicting the overall campaign performance difficult, leading many advertisers to voice concerns about the "difficulty in seeing concrete impact due to the nature of awareness campaigns."

In response to this challenge of "opaque results," WAND has focused on "view count" as a metric to visualize awareness expansion.

Leveraging the expertise of the Fun Communications Group, which operates the A8.net, one of Japan's largest ASPs, and data from our proprietary platform "LUMOS BUZZ," which boasts over 6,000 registered influencers (as of February 2026), we have developed control technology for "posts that gain traction" based on past performance. This allows us to undertake the cost risks associated with the process up to the point of performance, and release the "View-Based Billing" plan, where we only charge based on the number of views.

■ Three Core Benefits of the "View-Based Billing" Plan

1. Visualize ROI: Fee Structure Based on View Performance (Unit Price from ¥1.5)

The only cost incurred is "¥1.5 x Number of Views." We also offer a Start Plan (¥2.0 per view), allowing for small-scale starts from ¥200,000 (excluding tax).

Zero Additional Costs: Casting fees, advertising distribution costs, and secondary usage fees are all borne by WAND.

Peace of Mind with "Cap (Ceiling) System" Even for Viral Hits: Even in cases of explosive, unexpected diffusion, your bill will not exceed 1.5 times your budget. This balances ease of budget management with maximized reach.

Transparent Measurement: The measurement period is two weeks from the start of posting; views after this period are not billed. This allows you to invest in the pure initial reach power.

2. Creation of "High-Quality UGC" That Remains as an Asset

Posts made in the influencer's own words are accumulated as UGC (User Generated Content) on social media. They remain as an archive not only during the campaign period but also after its conclusion (※1-month preservation guarantee), serving as a powerful hub for social media searches and continuously contributing to brand awareness.

3. Achieve Natural Reach and Conversions with "TikTok Spark Ads" Utilization

We utilize "TikTok Spark Ads," which repurpose influencer posts directly as advertisements.

High Acceptability: Reaches users in a natural format similar to videos they typically watch.

Action Guidance: Calls to Action (CTAs) such as purchase or detailed page links can be set within the video, smoothly connecting awareness to acquisition.

■ Pricing Structure

■ The Form of Marketing Achieved by This Service

From Opaque Predictions to Reliable Performance Indicators:

This service eliminates the uncertainty of "not knowing how many views a campaign will get," which has been a challenge in past influencer marketing efforts. By adopting a fee structure based on view counts, it visualizes the relationship between promotion reach and cost, enabling more transparent and planned budget management.

"Creative Verification" to Explore Effective Appeals:

Multiple influencers create videos with "different angles" based on their unique perspectives. Based on the actual data of which video garnered the most views, we identify "winning appeals" for the brand. By repurposing well-received content, we reliably increase the success rate of subsequent advertising operations.

Optimized Hurdle for Investment Decisions:

By linking promotion costs to performance (view counts), we have made it easier for companies to take their "first step" into influencer marketing. This approach, different from traditional fixed-cost models, provides a "reliable investment environment" for companies confident in their products to challenge SNS promotions.

WAND aims to transform influencer marketing from opaque promotional costs into more transparent ones, elevating corporate social media marketing to the next stage.

---

[About WAND Inc.]

With the mission "To everyone, a magic wand," WAND Inc. provides full-funnel support through SNS marketing solutions like "LUMOS" and the performance-based influencer marketing service "NOX."

[Company Profile]

Company Name: WAND Inc.

Location: Aoyama Diamond Bldg., 1-1-8 Shibuya, Shibuya-ku, Tokyo

Representative: Yuichi Kurosaki

Established: October 31, 2021

Business Activities: Social media marketing support business

Company HP: https://thewand.jp/

Group Overview: In June 2024, Our Company became a wholly-owned subsidiary of Fun Communications Inc. (operator of A8.net), listed on the Tokyo Stock Exchange Prime Market.

[Inquiries Regarding This Matter]

WAND Inc. Public Relations Department

Inquiry Form: https://thewand.jp/contact

[About Fun Communications Inc.]

Fun Communications Inc. (https://www.fancs.com/), with the vision "Prosumer Happiness," supports the business growth and value creation of individuals and companies through performance-based advertising centered on the affiliate service "A8.net" (https://www.a8.net/), influencer marketing "WAND" (https://thewand.jp/#services), and the digital marketing support tool "N-INE" (https://guide.n-ine.com/).

Location: 1-1-8 Shibuya, Shibuya-ku, Tokyo 150-0002

Established: October 1, 1999

Representative: Koji Ninomiya, President and CEO

Capital: ¥1,189,560,000 (as of December 31, 2025)

* Company names and product/service names mentioned in this press release are trademarks or registered trademarks of their respective companies.