Thermos Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yuji Kataoka), a global leader in vacuum insulated bottles, promoting comfortable and eco-friendly lifestyles, held a limited-time pop-up event titled '&ONDO Sensory POP UP EVENT' at Calendarium, 1st floor of Shibuya Modi, from Wednesday, May 27 to Sunday, May 31, 2026. The event allowed visitors to experience spring/summer items from its apparel accessories brand '&ONDO (Andondo)'.

◆ High Visitor Turnout Over 5 Days: An Event to Experience Thermos's 'Comfort'

Thermos has long delivered the 'comfort of temperature'—warmth and coolness—through its vacuum insulation technology. Since September 2024, the company has expanded into the apparel accessories market with '&ONDO', a brand centered on the concept of 'temperature-based self-care'.

At this event, Thermos showcased and sold its first spring/summer lineup for 2026, including sun umbrellas, hats, and dry socks, allowing visitors to touch and try products firsthand. The event attracted a large number of visitors over its five-day run, with the venue consistently bustling and concluding successfully.

◆ 'Sensory BOX' at the Venue Enabled Daily Visitors to Experience Sun Umbrella Heat-Blocking Performance

The venue featured a 'Sensory BOX' equipped with artificial solar lighting that simulates real sunlight, allowing guests to experience the heat-blocking effect of the sun umbrellas. Approximately 1,500 visitors tried the experience during the event period. Feedback included: 'I could clearly feel the difference in heat with and without the umbrella,' and 'It was great to finally try a product I’ve been curious about.' Many customers gained firsthand appreciation of the performance of the 'COOL Heat-Blocking Sun Umbrella (SG-C601F/SG-C602F)'.

Additionally, Thermos ran a social media campaign offering premium prizes—including &ONDO products and Thermos's vacuum insulated portable mugs—to participants who posted their 'Sensory BOX' experience on social media. Around 1,400 of the 1,500 participants shared their experience online, contributing to the event’s high engagement and success.

▲ Experiencing the heat-blocking performance of the sun umbrella in the 'Sensory BOX'

The event also introduced the &ONDO brand to many first-time visitors, serving as a valuable opportunity to communicate its appeal. On-site sales received strong customer feedback, with select products selling out completely within the five-day event period. Customer feedback and requests collected during the event will be used for future product development.

◆ Event Highlights

&ONDO 2026 Spring/Summer Items

◇ 'COOL Heat-Blocking Sun Umbrella (SG-C601F/SG-C602F)' – Reduces Temperature Rise from Sunlight

The 'COOL Heat-Blocking Sun Umbrella' (2 types) features multiple summer-comfort functions including heat blocking, light blocking, UV protection, and near-infrared ray blocking. It is suitable for both sunny and rainy conditions. Two models are available: a high-heat-blocking type (SG-C601F) and a lightweight, portable type (SG-C602F), allowing customers to choose based on their needs and lifestyle.

COOL Heat-Blocking Sun Umbrella (SG-C601F) – High Heat-Blocking Type

The high-heat-blocking model 'COOL Heat-Blocking Sun Umbrella (SG-C601F)' achieves over 60% heat blocking, 100% light blocking, 100% UV protection (UPF 50+), and over 99.9% near-infrared ray blocking across all colors.

The lightweight model 'COOL Heat-Blocking Sun Umbrella (SG-C602F)' prioritizes portability for daily use. It offers over 40% heat blocking, 100% light blocking, 100% UV protection (UPF 50+), and over 99.9% near-infrared ray blocking, while maintaining high functionality and weighing only approximately 210g.

COOL Heat-Blocking Sun Umbrella (SG-C602F) – Lightweight Type

◇ 'COOL Heat-Blocking Hat (SG-C603F) / Cap (SG-C604F)' – Protects the Head from Solar Heat

The 'COOL Heat-Blocking Hat (SG-C603F)' and 'COOL Heat-Blocking Cap (SG-C604F)' offer high performance across all colors, with over 45% heat blocking, 100% light blocking, 100% UV protection (UPF 50+), and over 99.9% near-infrared ray blocking. They are suitable for everyday wear and leisure activities.

COOL Heat-Blocking Hat (SG-C603F)   COOL Heat-Blocking Cap (SG-C604F)

◇ 'Non-Compression Dry Socks, Crew Length (SL-C601G/SL-C601B)' – Moisture-Wicking and Quick-Drying for a Smooth Feel

The 'Non-Compression Dry Socks, Crew Length (SL-C601G/SL-C601B)' use air-spun yarn known for its dry touch, making them comfortable to wear even in summer. They offer excellent moisture absorption and quick-drying properties, maintaining a smooth, dry feel throughout wear. Available in two sizes: 22–24cm and 25–27cm.

Non-Compression Dry Socks, Crew Length (SL-C601G)・(SL-C601B)

Thermos, the Vacuum Bottle Manufacturer, Launches Apparel Brand '&ONDO'

As a pioneer in vacuum bottles, Thermos has long provided the 'comfort of temperature' through its insulation technology. Looking beyond food and beverage use, and focusing on 'chill' experienced in daily life, the company launched the apparel accessories brand '&ONDO' in September 2024 to deliver enhanced comfort.

Centered on the concept of 'temperature-based self-care', Thermos leverages its unique technology and innovation to develop products such as room socks and neck warmers that prioritize skin comfort and warmth. Since launch, these products have received strong customer acclaim.

In 2026, Thermos introduced its first spring/summer items—sun umbrellas and hats—designed to deliver 'coolness'. Through &ONDO products, Thermos aims to bring 'comfort' into everyday life, anchored in 'temperature-based self-care'.

▼ &ONDO Official Website

https://www.shopthermos.jp/shop/brand/andondo_ss/

【Thermos Brand】

Founded in Germany in 1904, Thermos was the first in the world to commercialize glass vacuum bottles. In 1978, leveraging Japanese technology, it created the world’s first 'high-vacuum stainless steel vacuum bottle'. As a pioneer, Thermos is beloved in over 120 countries worldwide.

https://www.thermos.jp/company/history/

【Thermos Co., Ltd.】

Thermos Co., Ltd. is a global vacuum bottle company offering a wide range of products, including portable mugs and tumblers with stainless steel vacuum structures, soup jars, and cookware such as frying pans. Using insulation technology and other innovations, the company proposes comfortable and eco-friendly lifestyles for people and society.

https://www.thermos.jp/

※Thermos Co., Ltd. is a member of the Nippon Sanso Holdings Group.

FACT BOX

  • Source: PR TIMES
  • Category: Event