Turning Extreme Heat into a Playground: THE FARM Resort Launches 'Cooling Island' Summer Campaign
THE FARM, an agricultural resort in Katori, Chiba, is launching its 'Cooling Island' summer campaign for 2026. By offering activities like water park access, icy watermelon smashing, and cooling spa treatments, the resort aims to transform the summer heat into a fun, refreshing experience rather than something to endure.
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- 📰 Published: June 1, 2026 at 19:10
- 🔍 Collected: June 1, 2026 at 10:20
- 🤖 AI Analyzed: June 1, 2026 at 19:19 (8h 58m after Collected)
THE FARM, operated by The Farm Co., Ltd., is upgrading and relaunching its popular summer campaign, 'Cooling Island,' for the summer of 2026. While extreme heat often makes summer leisure about 'avoiding the heat,' THE FARM proposes the opposite: a new way to spend summer by cooling off while playing. The resort will feature various cooling experiences across its glamping sites, natural hot springs, saunas, cafes, and farms. The campaign runs from July 1st to mid-October. Highlights include a package with tickets to Hasunuma Water Garden, icy watermelon smashing, a bitter gourd maze, flowing somen noodle BBQ, and a 'brain-chilling' ice water spa. The goal is to make the resort a place people want to visit specifically because it is hot.
FAQ
Where is THE FARM located?
It is an agricultural resort located in Katori City, Chiba Prefecture, Japan.