New Beauty Proposal for Tokyo's Running Scene: ONE BREATH Promotes 'Post-Run Face Washing Routine'
ONE BREATH, a sports beauty brand by BUB Inc., is launching a limited-time collaboration at two Raffine Running Style locations, offering skincare experiences tailored to post-exercise skin environments.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:10
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 25, 2026 at 22:39 (12h 7m after Collected)
ONE BREATH, a sports beauty brand developed by BUB Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshiki Umezawa), will conduct a collaboration project for a limited time from Tuesday, May 26, 2026, to Thursday, June 25, 2026, at two running stations operated by Raffine Running Style.
The participating locations are:
- Raffine Neo Running Style
- Raffine Running Style Otemachi One
■ The Lifestyle of 'Running in Tokyo'
In recent years, a lifestyle incorporating running, particularly the 'Imperial Palace Run,' has been spreading in Tokyo. Running is becoming established not merely as exercise, but as a new wellness habit in urban life, through activities like 'morning runs' before work, 'night runs' after work, and refreshing weekend runs.
May and June, in particular, are seasons when demand for urban running, including around the Imperial Palace, rises as the weather is comfortable before the intense summer heat. It also overlaps with the preparation period for large-scale marathons and citizen marathons held in the autumn, leading to expectations of excitement throughout the running market.
On the other hand, this period is also a time when concerns about 'post-exercise specific skin environments' tend to increase, such as:
- Stickiness from sweat and sebum
- Pores clogged with dirt
- Skin burden from UV rays
- Dryness after face washing
■ A New Proposal of 'Sports x Beauty'
ONE BREATH is a sports beauty brand born by focusing on the 'skin environment of people who exercise.' While traditional skincare has centered on 'beauty done at home,' ONE BREATH proposes a new beauty habit that embraces the skin environment 'after moving the body,' such as after running, gym sessions, saunas, and outdoor activities.
Through this collaboration, the company plans to develop a path for active individuals, centered on Imperial Palace runners, to actually experience ONE BREATH products after running.
■ Turning 'Face Washing After Running' Into a New Routine
After exercise, the skin surface is prone to instability due to sweat and sebum, but it is also a time when dryness due to 'over-washing' can easily occur. ONE BREATH cherishes the idea of 'cleansing thoroughly without taking away more than necessary,' adopting a low-irritation formula that is gentle even on skin flushed after exercise. The brand aims for a texture design that can be comfortably used even after sports.
Through this initiative, the brand will continue to propose a new lifestyle of 'washing the face after running.'
■ Future Outlook
ONE BREATH will continue to expand the possibilities of the 'sports x beauty' market by advancing cooperation with places that are close to the 'daily lives of people who exercise,' such as:
- Running stations
- Gyms
- Saunas
- Sports facilities
- Wellness facilities
About ONE BREATH: ONE BREATH is a sports beauty brand that focuses on the 'skin environment of those who play sports.' It addresses skin environments specific to exercise, such as sweat, sebum, UV rays, and dryness, proposing a new skincare habit that 'does not separate sports from beauty.'
The participating locations are:
- Raffine Neo Running Style
- Raffine Running Style Otemachi One
■ The Lifestyle of 'Running in Tokyo'
In recent years, a lifestyle incorporating running, particularly the 'Imperial Palace Run,' has been spreading in Tokyo. Running is becoming established not merely as exercise, but as a new wellness habit in urban life, through activities like 'morning runs' before work, 'night runs' after work, and refreshing weekend runs.
May and June, in particular, are seasons when demand for urban running, including around the Imperial Palace, rises as the weather is comfortable before the intense summer heat. It also overlaps with the preparation period for large-scale marathons and citizen marathons held in the autumn, leading to expectations of excitement throughout the running market.
On the other hand, this period is also a time when concerns about 'post-exercise specific skin environments' tend to increase, such as:
- Stickiness from sweat and sebum
- Pores clogged with dirt
- Skin burden from UV rays
- Dryness after face washing
■ A New Proposal of 'Sports x Beauty'
ONE BREATH is a sports beauty brand born by focusing on the 'skin environment of people who exercise.' While traditional skincare has centered on 'beauty done at home,' ONE BREATH proposes a new beauty habit that embraces the skin environment 'after moving the body,' such as after running, gym sessions, saunas, and outdoor activities.
Through this collaboration, the company plans to develop a path for active individuals, centered on Imperial Palace runners, to actually experience ONE BREATH products after running.
■ Turning 'Face Washing After Running' Into a New Routine
After exercise, the skin surface is prone to instability due to sweat and sebum, but it is also a time when dryness due to 'over-washing' can easily occur. ONE BREATH cherishes the idea of 'cleansing thoroughly without taking away more than necessary,' adopting a low-irritation formula that is gentle even on skin flushed after exercise. The brand aims for a texture design that can be comfortably used even after sports.
Through this initiative, the brand will continue to propose a new lifestyle of 'washing the face after running.'
■ Future Outlook
ONE BREATH will continue to expand the possibilities of the 'sports x beauty' market by advancing cooperation with places that are close to the 'daily lives of people who exercise,' such as:
- Running stations
- Gyms
- Saunas
- Sports facilities
- Wellness facilities
About ONE BREATH: ONE BREATH is a sports beauty brand that focuses on the 'skin environment of those who play sports.' It addresses skin environments specific to exercise, such as sweat, sebum, UV rays, and dryness, proposing a new skincare habit that 'does not separate sports from beauty.'
FAQ
ONE BREATHとはどのようなブランドですか？
ONE BREATHは、スポーツをする人の肌環境に着目したスポーツビューティーブランドです。運動時特有の汗、皮脂、紫外線、乾燥などの肌環境に寄り添い、スポーツと美容を分けない新しいスキンケア習慣を提案しています。
今回のコラボレーション企画はいつまで実施されますか？
2026年5月26日（火）から6月25日（木）までの期間限定で実施されます。
どの施設でコラボレーション企画が体験できますか？
Raffine Neo Running Styleと、Raffine Running Style Otemachi Oneの2店舗で実施されます。
運動後の肌環境に対して、どのような提案を行っていますか？
「走った後に洗顔をする」という新たなライフスタイルを提案しています。しっかり落としながらも必要以上に奪いすぎない低刺激処方を採用し、運動後の火照った肌にも優しい設計を目指しています。
ONE BREATHが今後の展望として考えていることは？
ランニングステーションやジム、サウナなど、運動する人の日常に寄り添う施設との連携を進め、「スポーツ×美容」という市場の可能性を広げていく方針です。