The Worldfolio has announced the official launch of its consulting division, Worldfolio Global Services (hereinafter, WGS). WGS will primarily focus on three areas: global communication, overseas market entry support, and sustainability/ESG advisory, providing assistance to companies aiming to expand their business in Asia, Europe, and other international markets. Along with this, the official WGS website has also been launched.
Official website: https://wglobalservices.com/en
The official launch of WGS is based on The Worldfolio's experience in providing overseas market entry and communication support on a project-by-project basis over the past two years. To date, the company has supported client companies in their international expansion through projects such as commercial market entry strategies, identification of potential overseas partners, international rebranding, IR/investor communication support, sustainability communication, and market intelligence.
In response to positive feedback from clients regarding these initiatives and the growing need for practical support in international expansion, The Worldfolio has evolved its past activities into WGS as a formal consulting division.
For the launch of WGS, The Worldfolio has recruited talent with experience from other consulting firms and advisory groups, thereby strengthening its expertise in strategy, analysis, and commercial development. Furthermore, WGS leverages a network of over 30 experts and partners across consulting, communication, sustainability, business development, and various industry sectors, offering support tailored to each company's market, industry, and strategic challenges.
WGS's three main service areas:
Global Communication WGS supports companies in overseas public relations and PR, advertising and promotion, brand message development, campaign design, digital communication, launch material production, IR/investor communication, and the planning and production of materials for various stakeholders. It provides communication strategies to clearly convey companies' strengths, business value, technologies, services, and growth stories, tailored to the market characteristics and target audiences in each country and region.
Overseas Market Entry and Commercial Development WGS assists with market research, market positioning, identification of potential partners, stakeholder analysis, commercial strategy, and business development, which are necessary when companies enter or expand into overseas markets. In addition to supporting Asian companies' expansion into Western markets, it also provides support for Western companies entering and growing in Asian markets, including Japan, Korea, and Southeast Asia.
Sustainability/ESG Advisory WGS supports companies with their sustainability strategies, stakeholder communication, environmental initiatives, and ESG-related information disclosure and reporting. Amid rising expectations from investors, business partners, customers, and regulatory environments, it helps companies enhance international credibility and appropriately communicate their efforts for sustainable growth.
Comment "What companies pursuing overseas expansion need is not just increased awareness. They need practical support to understand new markets, build trust, find suitable partners, and clearly communicate their value," says Arthur Menkes, WGS Head of Strategy. "With the official launch of Worldfolio Global Services, The Worldfolio will provide its accumulated experience in access to management, market intelligence, and international communication as a systematic advisory platform for companies aiming for cross-border growth."
The official WGS website introduces the division's services, areas of expertise, and approach to cross-border support.
Official website: https://wglobalservices.com/en
About Worldfolio Global Services (WGS) Worldfolio Global Services (WGS) is the consulting division of The Worldfolio. It supports companies' international expansion through global communication, overseas market entry, commercial strategy, and sustainability/ESG advisory. It is built upon The Worldfolio's international media experience, access to management, and market intelligence, leveraging a network of over 30 experts and partners.
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- Source: PR TIMES
- Category: News
- Organizations: The Worldfolio / Worldfolio Global Services
- Products / services: Worldfolio Global Services