【April Dream】All of Japan Becomes a 'Quiz-Tourable Theme Park.' Circulation Data Becomes Value, Towards a New Infrastructure for Regional Experiences. The 'Quiz TRIP' Concept to Create the Future of Regions.

Our company supports April Dream, which aims to make April 1st a day to share dreams. This press release is the dream of "Company/Organization Name."

THE QUIZ TEAM Inc. (Headquarters: Fukuoka City, Representative: Kaoru Ono), in conjunction with "April Dream" on April 1st, declares its commitment to realizing "a future where all of Japan can be toured with quizzes" through the "Quiz TRIP" concept, which aims to spread quiz-based regional touring experiences nationwide.

■Our Dream

We aim to create a society where human movement is generated through quizzes, and that "circulation data" itself becomes valuable. Until now, tourism could tell us "where people went," but it couldn't sufficiently visualize the quality of human behavior, such as "why they went there, how they toured, and what they were interested in."

Through Quiz TRIP, we will accumulate and visualize data on the order in which people tour a town, where they stop, and what experiences they found valuable, transforming it into a new asset for the region.

This data will not only be used for analysis but will also lead to the design of shopping street flow lines, optimization of tourism policies, and the creation of new experiences through collaboration with companies, functioning as a "next-generation circulation model" that drives the regional economy.

In other words, starting with quizzes as entertainment, we will design the flow of people and transform their movements into value, creating an "experience infrastructure" that updates the entire region.

Our dream is to realize such a future in towns all over Japan, where human movement is visualized and circulation itself becomes an asset.

■1,000 people's behavioral data, rather than 1 million people

We believe that "actually moved data," not quantity, changes decision-making.

In traditional marketing, while superficial figures like "number of visitors" and "length of stay" could be grasped, the "intentions and background of people's actions"—such as why they visited that place, in what order they toured, where they became interested, and where they disengaged—could not be sufficiently captured.

Through Quiz TRIP, we design human behavior itself and acquire "implemented behavioral data" from that process, such as:

・Which routes they took to tour the town (circulation route)

・Which quizzes they showed interest in and where they disengaged

・Length of stay and stopping points

・Visits to stores and facilities, and purchasing behavior

・Popularity and revisit trends for each area