Dr. Motokuni Kida, Popular Cosmetic Surgeon with 300K Followers, to Release First Photobook 'Love Yourself,' Revealing His Transformation and Physique

THE BEAUTE CLINIC (Location: Shibuya-ku, Tokyo) announces the release of the first photobook, 'Love Yourself,' by its director, cosmetic surgeon Dr. Motokuni Kida, also known as the 'magician of hyaluronic acid,' on Friday, July 17, 2026. Pre-orders for the photobook will begin today, Monday, May 18, at 10:00 AM. To celebrate the launch, fan events—Dr. Kida's first—titled 'Publication Commemorative Talk Show & Hand-over Session' will be held in Tokyo and Osaka for those who pre-order or purchase the photobook with a special ticket from the Tsutaya Books online store. In conjunction with today's announcement on May 18, the teaser videos and special website that had been running at major JR stations in the Tokyo, Osaka, and Nagoya areas since Monday, May 11, have now switched to promotional content for Dr. Kida's photobook. ▼Dr. Motokuni Kida's 1st Photobook 'Love Yourself' Special Site: https://love-yourself.jp/ *Total followers and subscribers on Dr. Kida's Instagram, TikTok, YouTube, and X as of May 2026 (internal research). Comment from Dr. Motokuni Kida: I never dreamed I would release a photobook. When I first received the offer, I hesitated to accept. I worried people would think a doctor releasing a photobook was getting ahead of himself. But I decided to take on the challenge, thinking if it could bring joy to people, I wanted to do something only I could do. The title 'Love Yourself' embodies my wish for 'people who can't love themselves to love themselves more.' I used to dislike myself. I had no confidence in my appearance and couldn't like myself for a long time. Through cosmetic surgery, I became a bit more positive, but I wasn't truly fulfilled. Through this photobook, I faced myself, learned the importance of self-improvement through diet and training, and for the first time, I was able to truly love myself. This photobook records my entire history, private details, and beauty methods. (I'm even revealing my own 'plastic surgery recipe' for the first time!!) In this photobook, I wanted to express my true self, so I styled myself with my own clothes without a stylist. I also challenged myself with some quite daring shots. 'Love Yourself'—loving yourself is the essence of beauty. I hope this photobook helps you to love yourself, even just a little. About the photobook 'Love Yourself': This is the first photobook by Dr. Motokuni Kida. The title reflects his cherished belief that 'loving yourself is the essence of beauty.' The book contains his experience of positive change sparked by his encounter with cosmetic medicine, and his realization as a cosmetic surgeon that physical changes are merely a means to the true goal of a positive mind. For the photoshoot, he shed his white coat, the symbol of his profession, and challenged himself with a shoot in all his own clothes. It features expressions not seen on his social media, including his natural self in daily life and daring shots showing off his well-toned body. The book also candidly reveals his transformation from his much-talked-about past appearance to the 'handsome doctor' of today, including first-time disclosures about all his plastic surgery procedures and maintenance. It's an unprecedented 'confession photobook' packed with his charm, philosophy, and the story behind his changes, making one wonder, 'Is this more cost-effective than a clinic consultation?' From self-negation to self-love. This work, which allows a deep dive into not just his visuals but also his values and way of life, poses questions to the reader about their own relationship with themselves with every turn of the page. After reading it, your way of facing yourself might change a little. ■Photobook Overview Title: Motokuni Kida 1st Photobook 'Love Yourself' Author: Motokuni Kida Price: 3,850 yen (tax included) Release Date: Friday, July 17, 2026 Format: 96 pages / B5 size Publisher: Shufu to Seikatsusha Co., Ltd. *The photobook will be available at bookstores and online retailers nationwide. JR Vision & Special Site Promotion: Ahead of the release, teaser videos were displayed at major JR stations in Tokyo, Osaka, and Nagoya starting May 11, 2026. On May 18, the displays switched to announce the photobook, revealing the full project. The teaser site also switched to the official photobook site with purchasing links. A social media campaign is also underway. Release Commemorative Events: To celebrate the launch, talk shows and hand-over sessions will be held in Tokyo and Osaka. Participation requires purchasing a special ticket-included photobook from Tsutaya Books online. ■Tokyo Event: Date: July 17, 2026 (Fri) 13:00~, Venue: Roppongi Tsutaya Books ■Osaka Event: Date: July 18, 2026 (Sat) 12:00~, Venue: Umeda Tsutaya Books ＜Profile＞ Motokuni Kida: Director of THE BEAUTE CLINIC. Specializes in 'Customized Hyaluronic' treatments. He boasts the highest number of Instagram followers among cosmetic surgeons in Japan. He runs the online salon 'KIDALAB.' ◾️THE BEAUTE CLINIC: Location: Shibuya Sakura Stage SAKURA Terrace 402, 3-4 Sakuragaoka-cho, Shibuya-ku, Tokyo. Established: July 2025.