[Training Milestone: 100 Companies] Ayumi Provides Barrier-Free and Reasonable Accommodation Training to Improve Service Quality
Ayumi announced that its barrier-free and reasonable accommodation training for businesses reached 100 clients. In response to the 2024 legal changes in Japan, Ayumi supports organizations like hotels and local governments in enhancing service quality through mindset and behavioral shifts.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 03:01 (16h 30m after Collected)
■ Background: Legal Mandate of Reasonable Accommodation and Gaps in Service Quality
With the enforcement of the revised Act for Eliminating Discrimination against Persons with Disabilities in April 2024, private businesses are now legally obligated to provide reasonable accommodation. However, many frontline workers still face challenges such as not knowing how far they should go with their responses, variations in service quality between individuals, and taking a passive attitude by viewing it only as an obligation. The quality of response has become a major factor influencing the choice of stores, accommodations, and tourist destinations.
■ Milestone of 100 Training Clients
Since its founding, Ayumi has provided training on barrier-free concepts, universal tourism, and reasonable accommodation to various organizations regardless of industry or size, including hotels, commercial facilities, leisure facilities, local governments, tourism associations, and financial institutions. By listening to the onsite challenges of each company and designing practical programs that reflect the voices of persons with disabilities, the number of training clients has exceeded 100. Ayumi's training is designed with three main goals beyond 'understanding the law':
- Mindset Shift: Removing the bias that 'people with disabilities cannot do X.'
- Perspective Shift: Re-framing reasonable accommodation not as an 'obligation' but as a 'business opportunity.'
- Behavioral Change: Creating a state where each frontline staff member can act based on their own judgment.
■ More Than Just Training: A 'Comprehensive Package' to Support Businesses
In addition to training, Ayumi provides many free materials and guides that businesses can use immediately. We provide end-to-end support from legal compliance to onsite checking and implementation into store operations.
Main Support Content for Businesses:
- Seminar on Reasonable Accommodation x Heartful Barrier-Free Certification System (Free)
- Reasonable Accommodation Self-Check Sheet for Accommodations (Free Download)
- Complete Guide to Becoming a Heartful Barrier-Free Store (Free)
- Seminar on Reasonable Accommodation x Customer Harassment Countermeasures (Free)
■ Training and Media as Two Pillars to Remove Social Barriers
The barrier-free information site 'Flat.', operated by Ayumi, has exceeded 100,000 monthly PVs as one of the industry's largest media outlets created together with persons with disabilities. Its purpose is to eliminate information gaps where people give up before inquiring because there is no information on where they want to go. Through the two pillars of 'changing business awareness and action through training' and 'eliminating information gaps through media,' Ayumi will continue to remove the 'walls' existing in society one by one.
■ Comment from Hiroto Yamaguchi, Representative Director
'Since the early days when I was repeatedly asked if barrier-free training was necessary and told it was irrelevant, I have dealt seriously with 100 businesses, talked with frontline staff and managers, and continued to deliver the voices of persons with disabilities. This is not the goal but a passing point. The purpose is not to increase the number of training sessions, but to cause a shift in awareness and behavior on the business side. I believe training only becomes meaningful when we go this deep.'
■ Future Outlook
From 2026 onward, Ayumi will continue to support the improvement of business service quality comprehensively by expanding training programs, releasing additional free materials and guides, and strengthening the functions of the barrier-free information site 'Flat.'. Requests for training, lectures, and materials are accepted through the official website.
■ Inquiry for Training/Lectures: https://the-ayumi.jp/ja/contact-about-lecture/
■ Free Consultation: https://the-ayumi.jp/ja/contact/
■ About Ayumi
Ayumi is a second-opinion partner that providing end-to-end support for barrier-free measures, universal tourism, and reasonable accommodation, including surveys, improvement proposals, and employee training for hotels, commercial facilities, offices, and tourism facilities. We aim to realize a barrier-free society with real benefits for both businesses and consumers.
■ Company Profile
Name: General Incorporated Association Ayumi
Representative Director: Hiroto Yamaguchi
Address: Kuwano Bldg. 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo
Business: Support for barrier-free stores and facilities / Operation of barrier-free information sites / Corporate training
URL: https://the-ayumi.jp
With the enforcement of the revised Act for Eliminating Discrimination against Persons with Disabilities in April 2024, private businesses are now legally obligated to provide reasonable accommodation. However, many frontline workers still face challenges such as not knowing how far they should go with their responses, variations in service quality between individuals, and taking a passive attitude by viewing it only as an obligation. The quality of response has become a major factor influencing the choice of stores, accommodations, and tourist destinations.
■ Milestone of 100 Training Clients
Since its founding, Ayumi has provided training on barrier-free concepts, universal tourism, and reasonable accommodation to various organizations regardless of industry or size, including hotels, commercial facilities, leisure facilities, local governments, tourism associations, and financial institutions. By listening to the onsite challenges of each company and designing practical programs that reflect the voices of persons with disabilities, the number of training clients has exceeded 100. Ayumi's training is designed with three main goals beyond 'understanding the law':
- Mindset Shift: Removing the bias that 'people with disabilities cannot do X.'
- Perspective Shift: Re-framing reasonable accommodation not as an 'obligation' but as a 'business opportunity.'
- Behavioral Change: Creating a state where each frontline staff member can act based on their own judgment.
■ More Than Just Training: A 'Comprehensive Package' to Support Businesses
In addition to training, Ayumi provides many free materials and guides that businesses can use immediately. We provide end-to-end support from legal compliance to onsite checking and implementation into store operations.
Main Support Content for Businesses:
- Seminar on Reasonable Accommodation x Heartful Barrier-Free Certification System (Free)
- Reasonable Accommodation Self-Check Sheet for Accommodations (Free Download)
- Complete Guide to Becoming a Heartful Barrier-Free Store (Free)
- Seminar on Reasonable Accommodation x Customer Harassment Countermeasures (Free)
■ Training and Media as Two Pillars to Remove Social Barriers
The barrier-free information site 'Flat.', operated by Ayumi, has exceeded 100,000 monthly PVs as one of the industry's largest media outlets created together with persons with disabilities. Its purpose is to eliminate information gaps where people give up before inquiring because there is no information on where they want to go. Through the two pillars of 'changing business awareness and action through training' and 'eliminating information gaps through media,' Ayumi will continue to remove the 'walls' existing in society one by one.
■ Comment from Hiroto Yamaguchi, Representative Director
'Since the early days when I was repeatedly asked if barrier-free training was necessary and told it was irrelevant, I have dealt seriously with 100 businesses, talked with frontline staff and managers, and continued to deliver the voices of persons with disabilities. This is not the goal but a passing point. The purpose is not to increase the number of training sessions, but to cause a shift in awareness and behavior on the business side. I believe training only becomes meaningful when we go this deep.'
■ Future Outlook
From 2026 onward, Ayumi will continue to support the improvement of business service quality comprehensively by expanding training programs, releasing additional free materials and guides, and strengthening the functions of the barrier-free information site 'Flat.'. Requests for training, lectures, and materials are accepted through the official website.
■ Inquiry for Training/Lectures: https://the-ayumi.jp/ja/contact-about-lecture/
■ Free Consultation: https://the-ayumi.jp/ja/contact/
■ About Ayumi
Ayumi is a second-opinion partner that providing end-to-end support for barrier-free measures, universal tourism, and reasonable accommodation, including surveys, improvement proposals, and employee training for hotels, commercial facilities, offices, and tourism facilities. We aim to realize a barrier-free society with real benefits for both businesses and consumers.
■ Company Profile
Name: General Incorporated Association Ayumi
Representative Director: Hiroto Yamaguchi
Address: Kuwano Bldg. 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo
Business: Support for barrier-free stores and facilities / Operation of barrier-free information sites / Corporate training
URL: https://the-ayumi.jp