One disabled person's visit leads to approximately 6 times more customers. General Incorporated Association Ayumi releases a free seminar video on improving "barrier-free mindset" for creating a "chosen store" starting tomorrow.
General Incorporated Association Ayumi has released a free seminar video on improving "barrier-free mindset" for people with disabilities and seniors. It explains the market potential where one disabled person's visit leads to approximately six times more customers, and concrete strategies for reasonable accommodation to achieve differentiation, supporting hotels and restaurants in boosting customer attraction.
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- 📰 Published: March 31, 2026 at 19:00
"Cannot go" but "Giving up" - Unseen customer attrition
Many reasons why people with disabilities and their families give up on going out are due to a lack of information, rather than physical barriers (e.g., steps).
"I can't find out if it's barrier-free."
"It takes too long to inquire, and I feel bad, so I hesitate."
Such anxieties fundamentally cut off opportunities for visits.
On the other hand, stores and facilities also have pressing concerns: "We want to respond, but don't know how," or "We can't secure renovation funds." The current situation is that the potential market remains dormant because the challenges of both sides do not align.
A huge market exceeding 1.7 trillion yen - The people behind "one disabled person"
Japan's senior market amounts to approximately 1.78 trillion yen, and the senior population with physical disabilities is attracting attention as a "promising market" that will further increase in the future.
What is noteworthy here is the ripple effect created when one person with a disability visits. If there is one wheelchair user, their family and friends also visit together. As a result, it is not uncommon for one person's visit to lead to 5-6 customers (group visits).
Solving structural issues such as disparities in mobility and information is also a great business opportunity.
Reference: Survey on Universal Tourism
Barrier-free soft, hard, and information disclosure - Towards a "chosen store" with three pillars
In response to these challenges, General Incorporated Association Ayumi, which has provided support across three pillars—soft aspects (customer service/response), hard aspects (facilities), and barrier-free information disclosure—is now publicly releasing a free seminar video that condenses its know-how into "actions that can be implemented immediately starting tomorrow."
▼Recommended for:
・Managers in charge of new market development or product development in the accommodation and food service industries
・HR managers in industries operating stores/facilities
・Managers in the accommodation and food service industries who want to enhance competitive advantage
・Others interested in the actual situation of various industries
This seminar is designed not just for knowledge acquisition, but with the aim of "behavioral change starting tomorrow."
We will unravel the voices of people with disabilities together with you.
If you are interested in the true feelings and real difficulties of people with disabilities, please feel free to participate.
Video Content Overview
1. Data on the reality of people with disabilities and seniors "giving up on going"
2. Mechanism by which one disabled person's visit leads to approximately 6 times more customers
3. Differentiation strategy through reasonable accommodation and a barrier-free mindset
4. Methods to eliminate barriers without facility renovation
5. Practical examples of customer service for visually and hearing impaired individuals
6. Correct methods for disclosing barrier-free information directly linked to customer attraction
Please utilize this video as a first step towards creating a "chosen store."
[Contact for this press release]
Corporate Name: General Incorporated Association Ayumi
Representative Director: Hiroto Yamaguchi
Email: contact@the-ayumi.jp
Ayumi is a second opinion partner that provides comprehensive support for barrier-free measures / universal tourism / reasonable accommodation, including surveys, improvement proposals, and employee training, targeting hotels, commercial facilities, offices, and tourist facilities. We aim to realize a barrier-free society that is beneficial to both businesses and consumers.
Company Profile
Corporate Name: General Incorporated Association Ayumi
Representative Director: Hiroto Yamaguchi
Location: Kuwano Building 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo
Business Activities: Support for barrier-free conversion of stores and facilities, operation of barrier-free information website, corporate training
Corporate URL: https://the-ayumi.jp
Barrier-free information website: https://the-ayumi.jp/media
Phone Number: 03-6778-2636
FAQ
What are the main contents of the seminar video provided by General Incorporated Association Ayumi?
It covers the reality of people with disabilities and seniors giving up on going out, the mechanism of one disabled person's visit leading to about six times more customers, differentiation strategies through reasonable accommodation and a barrier-free mindset, improvement measures without facility renovation, practical examples of customer service, and methods for proper information disclosure.
Why does one disabled person's visit lead to about six times more customers?
When a person with a disability, such as a wheelchair user, visits, they are often accompanied by family or friends, resulting in a group visit. Therefore, one person often leads to a ripple effect of 5-6 customers.
Which companies are recommended for this seminar?
It is recommended for those in the accommodation and food service industries responsible for new market development, product development, HR, companies seeking competitive advantage, and others interested in serving diverse customer segments.