One disabled customer leads to about 6 times the foot traffic. General Incorporated Association Ayumi releases a free mental barrier-free improvement seminar video for building a 'chosen store' starting tomorrow.
Ayumi releases a free seminar video teaching the hospitality and restaurant industries how to attract disabled customers and their groups through information disclosure and proper customer service, without physical renovations.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 06:10 (496h 30m after Collected)
## "Giving up" rather than "Cannot go" —— The unseen loss of customers
Most of the reasons why people with disabilities and their families give up on going out lie not in physical barriers (e.g., steps) but in the lack of information.
"Even if I search whether it is barrier-free or not, I can't find out."
"Inquiring takes a long time, so I feel bad and hesitate."
Such anxieties are fundamentally severing opportunities for store visits.
On the other hand, stores and facilities also have serious concerns. "We want to accommodate them, but we don't know how." "We can't afford the renovation costs." While the issues on both sides remain unresolved, the potential market continues to lie dormant.
## A huge market of over 1.7 trillion yen —— The people behind "one person with a disability"
Japan's senior market amounts to approximately 1.78 trillion yen, and the senior demographic with physical disabilities is drawing attention as a "promising market" expected to increase further in the future.
What is noteworthy here is the ripple effect generated by the visit of one person with a disability. If there is one wheelchair user, their family and friends will also visit together. As a result, it is not uncommon for the visit of one person to lead to the attraction of 5 to 6 people (group visits).
Solving the structural issues of mobility and information disparities is also a major business opportunity.
Reference: Universal tourism survey work
## Soft, Hard, and Information Disclosure of Barrier-Free —— Becoming the "Chosen Store" through 3 axes
In response to these issues, the General Incorporated Association Ayumi, which has provided support across the three axes of soft aspects (customer service/response), hard aspects (facilities), and barrier-free information disclosure, has publicly released a free seminar video condensing its know-how on "actions that can be put into practice from tomorrow."
(Image caption: Revealing part of the content discussed in the seminar video)
▼ Recommended for:
- Persons in charge of developing new markets and products in the accommodation and restaurant industries
- HR personnel in industries that operate stores
- Persons in charge of the accommodation and restaurant industries who want to increase competitive advantage
- Others interested in the actual conditions of other industries
This seminar is designed not merely for acquiring knowledge but with the goal of "behavioral change tomorrow."
Together with everyone, we will unravel the voices of individuals with disabilities.
If you are interested in the true feelings and actual difficulties of people with disabilities, please feel free to join us.
Overview of Video Content
1. Actual data on why people with disabilities and the elderly "give up on going"
2. The mechanism by which the visit of one person with a disability ripples into attracting about 6 times the customers
3. Strategies for differentiation from competitors through reasonable accommodation and mental barrier-free approaches
4. How to eliminate barriers without requiring facility renovations
5. Examples of practical customer service for visually and hearing-impaired individuals
6. The correct method of disclosing barrier-free information that directly links to attracting customers
Most of the reasons why people with disabilities and their families give up on going out lie not in physical barriers (e.g., steps) but in the lack of information.
"Even if I search whether it is barrier-free or not, I can't find out."
"Inquiring takes a long time, so I feel bad and hesitate."
Such anxieties are fundamentally severing opportunities for store visits.
On the other hand, stores and facilities also have serious concerns. "We want to accommodate them, but we don't know how." "We can't afford the renovation costs." While the issues on both sides remain unresolved, the potential market continues to lie dormant.
## A huge market of over 1.7 trillion yen —— The people behind "one person with a disability"
Japan's senior market amounts to approximately 1.78 trillion yen, and the senior demographic with physical disabilities is drawing attention as a "promising market" expected to increase further in the future.
What is noteworthy here is the ripple effect generated by the visit of one person with a disability. If there is one wheelchair user, their family and friends will also visit together. As a result, it is not uncommon for the visit of one person to lead to the attraction of 5 to 6 people (group visits).
Solving the structural issues of mobility and information disparities is also a major business opportunity.
Reference: Universal tourism survey work
## Soft, Hard, and Information Disclosure of Barrier-Free —— Becoming the "Chosen Store" through 3 axes
In response to these issues, the General Incorporated Association Ayumi, which has provided support across the three axes of soft aspects (customer service/response), hard aspects (facilities), and barrier-free information disclosure, has publicly released a free seminar video condensing its know-how on "actions that can be put into practice from tomorrow."
(Image caption: Revealing part of the content discussed in the seminar video)
▼ Recommended for:
- Persons in charge of developing new markets and products in the accommodation and restaurant industries
- HR personnel in industries that operate stores
- Persons in charge of the accommodation and restaurant industries who want to increase competitive advantage
- Others interested in the actual conditions of other industries
This seminar is designed not merely for acquiring knowledge but with the goal of "behavioral change tomorrow."
Together with everyone, we will unravel the voices of individuals with disabilities.
If you are interested in the true feelings and actual difficulties of people with disabilities, please feel free to join us.
Overview of Video Content
1. Actual data on why people with disabilities and the elderly "give up on going"
2. The mechanism by which the visit of one person with a disability ripples into attracting about 6 times the customers
3. Strategies for differentiation from competitors through reasonable accommodation and mental barrier-free approaches
4. How to eliminate barriers without requiring facility renovations
5. Examples of practical customer service for visually and hearing-impaired individuals
6. The correct method of disclosing barrier-free information that directly links to attracting customers