A 63-Year-Old Horse Oil Beautician's Dream: To Spread a 'Culture of Cherishing Bare Skin' that Makes Aging Enjoyable

We agree with April Dream, a project to make April 1st a day for sharing dreams. This press release is the dream of Sante Fresco Inc.'s Thank You BA-YU.

You no longer have to view aging negatively.

Through the rare 'Koune horse oil,' Thank You BA-YU wishes to increase the number of women who can age gracefully in their own way, with hope for their bare skin.

## ■ The struggle with the after-effects covering my hands, and the fateful 'Koune horse oil'

The origin of Thank You BA-YU lies in my own, representative Keiko Okada's, personal experience.

I once suffered a severe burn on my hand in an accident.

Although my life was saved, I was left with serious after-effects such as skin tightness and dryness. I hesitated to show my hands in public, and it was painful to look in the mirror or even touch my own skin.

It was in this despair that I encountered the rare 'Koune horse oil,' of which only about 1% can be harvested from a single horse.

A special texture and moisture, different from general horse oil.

Every day, I applied the Koune horse oil to my hands as if praying, gently massaging it in. That time gradually soothed not only my damaged skin but also my nearly broken spirit.

**By cherishing your skin, hope is rekindled in your heart.**

This very realization is the origin of the Thank You BA-YU brand.

## ■ Starting a business at 54, and now at 63.

What I want to convey is the 'joy of nurturing your skin.' Believing in the power of Koune horse oil from that experience, I started my business at 54.

And this year, I turned 63.

As we age, skin concerns such as dryness and lack of firmness certainly increase. But, precisely because I went through that difficult time, I now think from the bottom of my heart.