Proposing a new way to enjoy eel from Hamamatsu, the 'City of Eel': 'Unagi no Kakurenbo,' an eel hors d'oeuvre cake, is now on sale from Gochiso Honpo

Key facts

  • Proposing a new way to enjoy eel from Hamamatsu, the 'City of Eel': 'Unagi no Kakurenbo,' an eel hors d'oeuvre cake, is now on sale from Gochiso Honpo
  • Gochiso Honpo has launched a new product called 'Unagi no Kakurenbo' (Eel Hide-and-Seek).
  • Date: March 29, 2026

Direct answer

Gochiso Honpo has launched a new product called 'Unagi no Kakurenbo' (Eel Hide-and-Seek).

Citation
Proposing a new way to enjoy eel from Hamamatsu, the 'City of Eel': 'Unagi no Kakurenbo,' an eel hors d'oeuvre cake, is now on sale from Gochiso Honpo (March 29, 2026)
Source
PR Times
Date
March 29, 2026
Gochiso Honpo has launched a new product called 'Unagi no Kakurenbo' (Eel Hide-and-Seek).
NQ 56/100

📋 Article Processing Timeline

  • 📰 Published: March 29, 2026 at 21:13
  • 🤖 AI Analyzed: May 26, 2026 at 21:27 (1392h 13m after Published)

Gochiso Honpo, an online shop operated by Sank Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative Director: Koichi Kaito), is pleased to announce the launch of its new product, 'Unagi no Kakurenbo'.

As a food processing company based in Hamamatsu, a famous production area for eel, we have poured 30 years of expertise in prepared food processing into this product. Just in time for the upcoming hot season, we have created a new type of 'eel hors d'oeuvre cake' that can be served simply by thawing and slicing, adding a touch of elegance to your dining table.

Gochiso Honpo

We provide custom-made processing and manufacturing for hotels and restaurants at our own factory, selling products nationwide. Our items are widely used for wedding banquets and party menus, receiving high acclaim. However, because these ingredients are rarely found in supermarkets or retail markets, they have not been easily accessible for home dining. Following numerous requests from customers who enjoyed our lobster thermidor and gratin at weddings to make them available for personal purchase, we launched this service with the desire to make these professional-grade flavors easily accessible to everyone.

Origin of the Name: 'Unagi no Kakurenbo' (Eel Hide-and-Seek) Born from Development Trials

While creating an 'eel hors d'oeuvre (appetizer),' our development team faced a dilemma.

If the presence of the eel was too strong, it would be too heavy for the beginning of a course meal. However, if the amount of meat was too small, customers who bought it expecting 'eel' would be disappointed.

The result of this struggle to balance 'not too heavy, yet satisfying' was the idea of sealing the eel into the dough in perfect proportions. We named it 'Unagi no Kakurenbo' (Eel Hide-and-Seek), incorporating the fun of wondering 'where is it hiding?' as you slice it.

Product Overview

Product Name: Unagi no Kakurenbo (Eel Hors d'Oeuvre Cake)

Features:
・Easy preparation: just slice and serve.
・A new flavor sensation incorporating grilled eel (kabayaki), sauce, Japanese pepper (sansho), and cheese.
・Suitable as an entrée for hotels and restaurants.

Sales Information:
This is a made-to-order product. Please contact Sank Co., Ltd. if you are interested.

FAQ

What is the new product launched by Gochiso Honpo?

The new product launched by Gochiso Honpo is called 'Unagi no Kakurenbo,' which is an eel hors d'oeuvre cake.

What is the origin of the name 'Unagi no Kakurenbo'?

The name 'Unagi no Kakurenbo' (Eel Hide-and-Seek) was inspired by the development process, reflecting the fun of discovering the hidden eel within the dough.

What is the main feature of 'Unagi no Kakurenbo' that makes it easy to enjoy?

The main feature of 'Unagi no Kakurenbo' is its ease of preparation; it can be served simply by thawing and slicing.

What kind of expertise has Gochiso Honpo applied to this new product?

Gochiso Honpo has applied 30 years of expertise in prepared food processing, leveraging their background as a food processing company in Hamamatsu, a renowned eel production area.

What was the challenge faced during the development of 'Unagi no Kakurenbo'?

The development challenge was to balance the eel content so it wouldn't be too heavy as an appetizer but still satisfying for customers expecting eel.