"God of Presentations" Former Microsoft Japan Executive En Sawa AI-ified! - THA, provider of "AI President," officially releases "AI Sawa-san" to encourage introspection with complete anonymity

THA Inc. (Headquarters: Tokyo, Representative Director: Asako Nishiyama, hereinafter "THA") is officially releasing "AI Sawa-san," a next-generation internal mentoring service that has AI-ified the thinking of En Sawa, former Corporate Executive Officer of Microsoft Japan and Representative Director of Ensow Inc. This service is the latest addition to THA's "AI President" series.

We have refined the service through a trial period for select companies, and are now pleased to announce its full official launch. To commemorate the official launch, we are offering a special campaign: companies that apply by July 31, 2026 (Fri.) will receive an initial 20% discount on the "Premium Plan," which includes two hours of monthly coaching with En Sawa (originally \300,000, now \240,000).

▼ Details and Application for "AI Sawa-san"

https://ai-syacho.com/ai-sawasan

What is "AI Sawa-san"?

En Sawa, a leading business leader known as the "God of Presentations," with numerous books and 79,000 Voicy listeners, has had his unique thinking and values, honed over many years, faithfully recreated in AI. This is a next-generation mentoring service.

【Four Thinking Styles Integrated into "AI Sawa-san"】

Meta-cognition: Viewing oneself and the situation from a higher perspective to discern the essence of matters.

Alias Thinking: Perceiving oneself as multiple "roles" to gain new insights by changing perspectives.

Gentle but Decisive: Correcting cognitive distortions with sharp questions that get to the heart of the matter, and reaching the core through warm dialogue.

Encouraging Words: Supporting action through affirmation and fine-tuning.

Unlike a typical information-retrieval AI, "AI Sawa-san" specializes in "introspection support" and "behavioral change" by "guiding self-discovery through questioning," which is its key differentiator.

【Pricing Plans】

Limited-Time Official Launch Commemorative Campaign

To celebrate the official launch and encourage wider adoption across organizations, we are offering a special campaign.

Campaign Offer: 20% off the initial price for the Premium Plan (\300,000 → \240,000!)

Applicable Period: Applications received by July 31, 2026 (Fri.)

◾️ Sample Conversation

Changes You Can Expect with "AI Sawa-san"

"My strengths have been put into words, giving me confidence in my work."

"My goals have become clear, and I look forward to going to work every morning."

"I can now decide my next steps independently and act before being told by my boss."

"AI Sawa-san" helps you draw out the answers within yourself through dialogue with En Sawa.

It doesn't provide answers but fosters discovery through questions. Complete anonymity allows for honest conversations. Available 24/7, 365 days a year, at your own pace.

When individuals can articulate their strengths and values, "work they are made to do" transforms into "work they choose to do." As more members become proactive, the team naturally moves forward without requiring detailed instructions from management.

Deepening individual introspection elevates the overall strength of the organization. "AI Sawa-san" is a service that creates this opportunity.

◾️ What is "AI President"?

"AI President" is a proprietary AI chat service designed to protect a company's "corporate identity" from the risk of depersonalization by general-purpose AI.

Transforms Corporate Philosophy into Actionable Judgment Criteria - Embodies the ideal state a company aims for, rather than imitating the past, making abstract corporate philosophies function as concrete judgment criteria in daily operations.

Company-like Responses Through a Two-Layered Structure - Integrates internal knowledge search and utilization via RAG technology with the company's values, verbalized through thorough interviews, to achieve deep, unique responses only that company can provide.

24/7 Virtual Consultation Desk - Employees can casually ask questions from familiar communication tools, as if consulting an ideal superior, and receive concrete advice based on the corporate philosophy.

Supports Sustainable Corporate Growth - Goes beyond mere operational efficiency to function as a source of employee motivation and emotional support, aiding sustainable growth while preserving the company's unique competitive advantage.

▶ AI President Service Details: https://ai-syacho.com/

Representative's Comments

◾️ Comment from En Sawa, Representative Director of Ensow Inc.

Honestly, becoming an AI is a strange feeling.

But when I actually interacted with it, I found many parts that felt like something I would say, and I found it interesting.

The thinking and values I've built up through Voicy, books, and my columns will now be available 24/7, 365 days a year in AI form to support someone's consultation. As a human, I have fluctuations due to my physical condition or mood. There are also time and physical constraints when interacting with people far away. However, "AI Sawa-san" is always in a good state and can offer consistent quality support. This is something I cannot do myself.

What I've always valued is "creating a space where people can speak their true feelings." Psychological safety doesn't arise from mere slogans. There's a need for a mechanism to bridge the gap between wanting to talk to someone and not being able to. "AI Sawa-san" aims to draw out self-discovery through questioning, rather than providing answers.

I couldn't be happier if even one more person finds an opportunity to confront their true feelings.

Comment from Asako Nishiyama, Representative Director of THA Inc.

I am truly delighted about the official launch of "AI Sawa-san."

Mr. En Sawa is one of the business professionals I have long admired.

His words are always filled with trust in the potential that "you can do more."

His thinking style will now be by someone's side 24/7, 365 days a year, with complete anonymity.

I believe this is truly remarkable.

What THA aims to deliver through "AI President" is not efficiency, but "enhancing fundamental strength."

People realize their own strengths and values and become capable of thinking and acting on their own.

"AI Sawa-san" is precisely the "enhancement magic" that draws out these internal changes.

We want to create an organization where all working individuals feel "I belong here" and "I can do it."

I am confident that "AI Sawa-san" will be a supportive presence in taking the first step towards that goal.

▼ Service details and application available here

THA Inc. "AI President": https://ai-syacho.com/

"AI Sawa-san" Special Page: https://ai-syacho.com/ai-sawasan

【About Ensow Inc.】

Address: Tajima Building 3F E, 5-2-6 Matsubara, Setagaya-ku, Tokyo

Representative: En Sawa, Representative Director

Business Activities: Lectures, advisory activities, article writing/contributions, serialization

HP: https://ensow.jp/

【About THA Inc.】

Representative: Asako Nishiyama, Representative Director CEO

Location: JR Shinjuku Miraina Tower 18F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

Business Activities: Development and support of "AI President," provision of IT and creative technologies centered on AI

Vision: To provide the strongest enhancement magic to the heroes supporting Japan

Service Site: https://ai-syacho.com/

Corporate URL: https://tha-inc.com/

Contact: THA Inc. Public Relations Department

Email: info@tha-inc.com

Phone: 03-4567-6545

For inquiries regarding service details or potential use, please contact the above information.