Kanagawa IT Company Japan Computer Development, Celebrating 40 Years, Builds New Model for Ideology Penetration with AI President

THA Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Asako Nishiyama) announces that it has developed and introduced "NCK AI" to Japan Computer Development Co., Ltd. (Headquarters: Ebina City, Kanagawa Prefecture, Representative Director: Keiji Eguchi) with the aim of penetrating corporate ideology and realizing a self-reliant organization. As a new initiative to deeply instill the ideology the company has cherished for many years throughout the organization, it has introduced an AI-powered conversational mechanism. The goal is to create an organization where employees can naturally acquire the company's ideology and decision-making criteria through dialogue with AI, thereby enabling them to act autonomously. Overview Japan Computer Development Co., Ltd. has introduced "NCK AI" to realize "an organization that thinks and acts based on its ideology." NCK AI is not merely a tool for improving operational efficiency; it is a supportive AI designed so that employees can naturally understand the corporate ideology and values through daily interactions with the AI and utilize them as a basis for decision-making. It is utilized in a wide range of situations, including career counseling, business decision-making, feedback on planning, and management support, assisting leaders in broadening their perspectives and supporting employees' autonomous decision-making. Description of the Implementing Company Japan Computer Development Co., Ltd. is an IT company established in 1984. It primarily focuses on its own package products such as production management systems and RFID services, as well as its SaaS business, and develops products that provide integrated services from network and infrastructure construction. Since its founding, the company has upheld the management philosophy: "Let's do work that is useful to society." "Let's engage in activities that are useful to society." "Let's become good citizens together with our employees." It has grown as a company that contributes to solving social issues through IT technology. Furthermore, with the concept of "A future walking with ICT, for anywhere, for anyone," the company aims to realize a society where many companies, regardless of size or region, can benefit from IT. The company supports the DX promotion of companies, particularly in the manufacturing industry, by providing unique solutions such as the production management system "FUSE," the production planning board "Freely," and the RFID service "FABRIGATE." Background and Objectives of Implementation At Japan Computer Development Co., Ltd., while a culture of cherishing corporate ideology is deeply rooted, the organization has faced the challenge of "how to translate the ideology into daily decision-making and actions" as it has grown. Therefore, the company introduced "NCK AI" as a new initiative to connect ideology with practical work. There are three main objectives for this implementation: ・Ideology Penetration