T&G's Casual Wedding Business Wins 'Video Publication Planning Award' at the '3rd Japan New Business Awards by Startup JAPAN 2026'

Take and Give Needs' casual wedding brand 'UNWEDDING' won an award at the 3rd Japan New Business Awards for its innovative, sustainable business model targeting the non-traditional wedding demographic.
イベントNQ 74/100出典:PR Times

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  • 📰 Published: April 23, 2026 at 20:00
  • 🔍 Collected: April 23, 2026 at 11:31
  • 🤖 AI Analyzed: April 23, 2026 at 12:26 (54 min after Collected)
Take and Give Needs Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Kenji Iwase, hereafter T&G), a major wedding company, announces that its casual wedding business "UNWEDDING" has won the "Video Publication Planning Award" at the "3rd Japan New Business Awards by Startup JAPAN 2026", which recognizes corporate intrapreneurs creating new value and outstanding new businesses. "3rd Japan New Business Awards by Startup JAPAN 2026" Award Ceremony In the screening, we believe that the positioning of "UNWEDDING", which accurately captures the latent needs of the "non-wedding segment" and targets an untapped market without competing with existing wedding venues, was supported by general viewers. In addition, the construction of a sustainable business model that is viable even with a small number of people and at a low price, by utilizing vacant properties and introducing a buffet style where guests serve food and drinks themselves to reduce fixed and labor costs, was also considered a factor in the evaluation, leading to its selection for the "Video Publication Planning Award" this time. Along with the award, Katsuhiko Hatanaka, Casual Wedding PJ Leader and General Manager of UNWEDDING Nakanoshima, gave a presentation at "Startup JAPAN 2026", one of Japan's largest startup exhibitions held at Makuhari Messe on Wednesday, April 15, 2026. Pitch by Katsuhiko Hatanaka, Casual Wedding PJ Leader and General Manager of UNWEDDING Nakanoshima, at the award ceremony In response to the growing demand for diversified weddings, such as holding weddings not bound by standard customs, in line with changes in society, T&G entered the casual wedding business by opening the dedicated venue "UNWEDDING Nakanoshima" in October 2025. Going forward, we aim to expand our market share and achieve sustainable growth in the wedding business by flexibly changing with the times and customers, and actively undertaking new initiatives. ■ About the casual wedding business "UNWEDDING" "UNWEDDING" uses the brand message "Not a wedding, but a wedding," which is more than a home party but less than a reception. It provides a new celebratory space for those who feel traditional weddings do not quite fit or who have given up on them due to various reasons such as style, cost, and life events, allowing them to invite loved ones and spend time casually. It is a new type of wedding that makes the "just right" and "this is fine" that seemed to exist but didn't come true, with minimal meetings, a party without formal proceedings, a venue designed without the need for decoration, buffet-style food that both the couple and guests can enjoy together, and casual dresses that are easy to move in. Address: Inside Nakanoshima Banks, 5-3-60 Nakanoshima, Kita-ku, Osaka-shi, Osaka 530-0005 Access: 30 seconds walk from Exit 4 of "Nakanoshima" station on the Keihan Nakanoshima Line 8 minutes walk from Exit 2 of "Shin-Fukushima" station on the JR Tozai Line 8 minutes walk from Exit 3 of "Fukushima" station (West) on the Hanshin Electric Railway 13 minutes walk from "Fukushima" station on the JR Osaka Loop Line 15 minutes walk from Exit 3 of "Higobashi" station on the Subway Yotsubashi Line Website: https://www.tgn.co.jp/wedding/casual/uwn/ ■ About the Japan New Business Awards Established in 2024, the Japan New Business Awards shine a light on new businesses born from companies and support people with an entrepreneurial mindset who take on challenges within operating companies. In addition to internal challenges, it aims to recognize initiatives that have grown through open innovation, such as internal and external co-creation and cross-industry collaboration, and to create connections between challengers. For this 3rd edition, the final screening and announcement of the results took place during "Startup JAPAN 2026," one of Japan's largest startup exhibitions held at Makuhari Messe on Wednesday, April 15, 2026. Although T&G was unfortunately not selected as a finalist in the final selection, the "Video Publication Planning Award" received this time was awarded to two companies chosen from among particularly outstanding entries after the screening. Website: https://sj.innovationaward.jp/ [Take and Give Needs Co., Ltd. (T&G)] As a pioneer of house weddings, with the mission of "enriching people's hearts and lives with playfulness and kindness", we operate about 60 wedding venues nationwide and produce about 12,000 weddings annually. We also develop bridal-related businesses such as consulting business, dress business, bridal credit business, and honeymoon business. Since 2017, the group has developed TRUNK (HOTEL), aiming to create a boutique hotel market in Japan. Company name: Take