T&G Achieves "No. 1 in Annual Ceremonies Performed" in Domestic Weddings for 6 Consecutive Years in Japan Marketing Research Organization Survey
T&G has secured "No. 1 in Annual Ceremonies Performed" in domestic weddings for six consecutive years according to a survey by the Japan Marketing Research Organization. As a pioneer in house weddings, T&G strengthens its market leadership by proposing diverse wedding styles.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 13:39 (15h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:20 (492h 40m after Collected)
Take and Give Needs Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Kenji Iwase, hereinafter T&G), a major wedding company, announced that it has achieved "No. 1 in Annual Ceremonies Performed" in a market survey on the number of domestic ceremonies conducted by the Japan Marketing Research Organization. Since being selected for the first time in 2020, T&G has consecutively held the "No. 1 in Annual Ceremonies Performed" title for six years.
T&G started with restaurant wedding production in 1998 and opened its first directly managed guesthouse in 2001. T&G's weddings, characterized by exclusive venue rental and a one-client, one-planner system, permeated Japan as a new form of wedding and established its position as a pioneer of house weddings.
Leveraging the know-how accumulated at approximately 60 directly managed guesthouses nationwide, T&G has since continued to propose various wedding styles adapted to diversifying values over time. These include "Haute couture Design," which handles numerous weddings for domestic and international celebrities, consulting services for hotel wedding divisions, "UNWEDDING" for casual weddings, and inbound wedding services.
Furthermore, on March 19th (Thursday) this year, T&G announced a new guesthouse wedding brand, "NEEDS by T&G WEDDING." By unifying venue names, they aim to further strengthen the network between venues, quickly spread know-how and recognition nationwide, and create weddings that customers can choose with even greater confidence.
T&G, chosen by the most couples and handling the most weddings in Japan, will continue to provide high-quality weddings tailored to a wide range of values, striving to assist even more people with their weddings.
## Survey Overview
Market survey on the number of domestic ceremonies performed in FY2026 February
Survey organization: Japan Marketing Research Organization
Survey period: January 10, 2026 – February 28, 2026
Survey method: Individual interviews with 6 major companies (according to our research)
Remarks: Follows six consecutive years of surveys, including the FY2020 November survey (conducted November 10-16 of the same year), FY2021 December survey (conducted November 24-December 14 of the same year), FY2022 December survey (conducted November 28-December 2 of the same year), FY2023 December survey (conducted December 5-7 of the same year), and FY2025 February survey (conducted January 22-February 19 of the same year).
## Take and Give Needs Co., Ltd. (T&G)
As a pioneer of house weddings, with a mission to "enrich people's hearts and lives with playfulness and kindness," T&G operates approximately 60 wedding venues nationwide and produces about 12,000 weddings annually. They also engage in various bridal-related businesses such as consulting services, dress business, bridal credit business, and honeymoon business. Since 2017, the group has been developing TRUNK(HOTEL) with the aim of creating a boutique hotel market in Japan.
Company name: Take and Give Needs Co., Ltd. (T&G)
Established: October 1998
Location: 2-3-12 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative: Kenji Iwase, Representative Director and President
Business activities: Domestic wedding business, hotel business, restaurant business, consulting business, dress business, bridal credit business, honeymoon business.
Website: https://www.tgn.co.jp/
T&G started with restaurant wedding production in 1998 and opened its first directly managed guesthouse in 2001. T&G's weddings, characterized by exclusive venue rental and a one-client, one-planner system, permeated Japan as a new form of wedding and established its position as a pioneer of house weddings.
Leveraging the know-how accumulated at approximately 60 directly managed guesthouses nationwide, T&G has since continued to propose various wedding styles adapted to diversifying values over time. These include "Haute couture Design," which handles numerous weddings for domestic and international celebrities, consulting services for hotel wedding divisions, "UNWEDDING" for casual weddings, and inbound wedding services.
Furthermore, on March 19th (Thursday) this year, T&G announced a new guesthouse wedding brand, "NEEDS by T&G WEDDING." By unifying venue names, they aim to further strengthen the network between venues, quickly spread know-how and recognition nationwide, and create weddings that customers can choose with even greater confidence.
T&G, chosen by the most couples and handling the most weddings in Japan, will continue to provide high-quality weddings tailored to a wide range of values, striving to assist even more people with their weddings.
## Survey Overview
Market survey on the number of domestic ceremonies performed in FY2026 February
Survey organization: Japan Marketing Research Organization
Survey period: January 10, 2026 – February 28, 2026
Survey method: Individual interviews with 6 major companies (according to our research)
Remarks: Follows six consecutive years of surveys, including the FY2020 November survey (conducted November 10-16 of the same year), FY2021 December survey (conducted November 24-December 14 of the same year), FY2022 December survey (conducted November 28-December 2 of the same year), FY2023 December survey (conducted December 5-7 of the same year), and FY2025 February survey (conducted January 22-February 19 of the same year).
## Take and Give Needs Co., Ltd. (T&G)
As a pioneer of house weddings, with a mission to "enrich people's hearts and lives with playfulness and kindness," T&G operates approximately 60 wedding venues nationwide and produces about 12,000 weddings annually. They also engage in various bridal-related businesses such as consulting services, dress business, bridal credit business, and honeymoon business. Since 2017, the group has been developing TRUNK(HOTEL) with the aim of creating a boutique hotel market in Japan.
Company name: Take and Give Needs Co., Ltd. (T&G)
Established: October 1998
Location: 2-3-12 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative: Kenji Iwase, Representative Director and President
Business activities: Domestic wedding business, hotel business, restaurant business, consulting business, dress business, bridal credit business, honeymoon business.
Website: https://www.tgn.co.jp/