Solving Recruitment Challenges in Industries Suffering from Labor Shortages: Launching 'Findin Core', an Industry-Specific Recruitment Site Attraction Service
Tsunagu Group Holdings has launched 'Findin Core', a service that optimizes recruitment site attraction specifically for industries facing severe labor shortages, by utilizing over 10 years of operational data.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:32
- 🤖 AI Analyzed: April 20, 2026 at 23:28 (324h 56m after Collected)
Tsunagu Group Holdings Inc. (Headquarters: Chuo-ku, Tokyo; President and Representative Director: Mitsuhiro Yoneda; hereinafter 'Tsunagu Group'), which provides RPO (Recruitment Process Outsourcing) and recruitment consulting, will launch 'Findin Core', an optimization service for recruitment site attraction based on industry characteristics, aimed at industries where labor shortages are becoming severe, such as service, retail, food, logistics, manufacturing, and cleaning/building maintenance.
This initiative is a new plan developed by systematizing 'winning patterns' for each industry based on operational data and knowledge accumulated over 10 years through the recruitment-specific web attraction service 'Findin' provided by Tsunagu Group. It was launched on April 1, 2026. It aims to consistently optimize everything from attracting candidates to the recruitment site to applications and hiring, creating reproducible recruitment results.
■ Background: A Labor Supply-Demand Gap of Approximately 5 Billion Hours Annually by 2030 and Increasingly Complex Recruitment Challenges
In Japan, a labor supply-demand gap of approximately 5 billion hours annually is predicted to occur by 2030, and the difficulty of securing human resources is rapidly increasing, especially in sectors such as service, retail, food, logistics, manufacturing, and cleaning/building maintenance.
In these industries, in addition to chronic labor shortages, the following issues are becoming apparent at recruitment sites:
- While a certain number of applications are received, motivation is low, and they do not lead to hiring.
- Personnel cannot be secured for specific time zones, such as early morning and late night.
- There are large disparities in application and hiring results across areas and locations.
Thus, the labor shortage is no longer merely a 'problem of application numbers', but has entered a stage where it is necessary to consider how to understand and design recruitment structures that differ by industry.
■ Background of New Plan Development: Optimization of 'Recruitment Site Attraction' That Dictates Results
In recent years, job seekers' job selection is no longer completed solely through job media; it has shifted to a behavior where they judge whether to apply after comparing and understanding work content, working styles, and workplace environments in advance, starting from smartphones and SNS. As a result, the information design and attraction routes centered on the recruitment site, more than the job information itself, have come to have a significant impact on the quality of applications and the hiring rate.
In response to these changes, Tsunagu Group has deployed the recruitment-specific web attraction service 'Findin' with a core focus on supporting how to optimize attraction to recruitment sites in a way that leads to recruitment results, rather than just 'delivering advertisements'. Over the course of addressing recruitment challenges in diverse industries for over 10 years through 'Findin', it became clear that the methods, appeals, and routes that lead to results in recruitment site attraction vary greatly by industry. Even with the same attraction method, there were many cases where differences arose in application quality and hiring results depending on the industry or job type.
Therefore, Tsunagu Group decided to develop and launch the industry-specific plan 'Findin Core'. This organizes and systematizes the operational knowledge cultivated in 'Findin' by industry, and acts as a model that pre-incorporates optimal solutions for attraction and operation based on industry characteristics and recruitment structures, particularly in areas where labor shortages are severe.
'Findin Core' is positioned as a practical model to connect recruitment site attraction, which tends to rely on individual optimization, to results with a certain level of reproducibility.
This initiative is a new plan developed by systematizing 'winning patterns' for each industry based on operational data and knowledge accumulated over 10 years through the recruitment-specific web attraction service 'Findin' provided by Tsunagu Group. It was launched on April 1, 2026. It aims to consistently optimize everything from attracting candidates to the recruitment site to applications and hiring, creating reproducible recruitment results.
■ Background: A Labor Supply-Demand Gap of Approximately 5 Billion Hours Annually by 2030 and Increasingly Complex Recruitment Challenges
In Japan, a labor supply-demand gap of approximately 5 billion hours annually is predicted to occur by 2030, and the difficulty of securing human resources is rapidly increasing, especially in sectors such as service, retail, food, logistics, manufacturing, and cleaning/building maintenance.
In these industries, in addition to chronic labor shortages, the following issues are becoming apparent at recruitment sites:
- While a certain number of applications are received, motivation is low, and they do not lead to hiring.
- Personnel cannot be secured for specific time zones, such as early morning and late night.
- There are large disparities in application and hiring results across areas and locations.
Thus, the labor shortage is no longer merely a 'problem of application numbers', but has entered a stage where it is necessary to consider how to understand and design recruitment structures that differ by industry.
■ Background of New Plan Development: Optimization of 'Recruitment Site Attraction' That Dictates Results
In recent years, job seekers' job selection is no longer completed solely through job media; it has shifted to a behavior where they judge whether to apply after comparing and understanding work content, working styles, and workplace environments in advance, starting from smartphones and SNS. As a result, the information design and attraction routes centered on the recruitment site, more than the job information itself, have come to have a significant impact on the quality of applications and the hiring rate.
In response to these changes, Tsunagu Group has deployed the recruitment-specific web attraction service 'Findin' with a core focus on supporting how to optimize attraction to recruitment sites in a way that leads to recruitment results, rather than just 'delivering advertisements'. Over the course of addressing recruitment challenges in diverse industries for over 10 years through 'Findin', it became clear that the methods, appeals, and routes that lead to results in recruitment site attraction vary greatly by industry. Even with the same attraction method, there were many cases where differences arose in application quality and hiring results depending on the industry or job type.
Therefore, Tsunagu Group decided to develop and launch the industry-specific plan 'Findin Core'. This organizes and systematizes the operational knowledge cultivated in 'Findin' by industry, and acts as a model that pre-incorporates optimal solutions for attraction and operation based on industry characteristics and recruitment structures, particularly in areas where labor shortages are severe.
'Findin Core' is positioned as a practical model to connect recruitment site attraction, which tends to rely on individual optimization, to results with a certain level of reproducibility.