Echigo Tokimeki Railway Begins Digital Ticket Sales on 'my route'

Echigo Tokimeki Railway and Toyota Financial Services have partnered to launch digital train tickets on the 'my route' MaaS app, starting sequentially from July 2026 to enhance convenience and cashless payments.
提携NQ 74/100出典:PR Times

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  • 📰 Published: April 10, 2026 at 23:00
  • 🔍 Collected: April 11, 2026 at 00:23 (1h 23m after Published)
  • 🤖 AI Analyzed: April 20, 2026 at 04:43 (220h 20m after Collected)
Echigo Tokimeki Railway Co., Ltd. and Toyota Financial Services Corporation are pleased to announce that they have concluded a ticket consignment sales agreement on April 1 to improve convenience for users along the Echigo Tokimeki Railway lines and to introduce cashless payments. Digital tickets using the wide-area MaaS app 'my route' will be introduced sequentially from July of this year.

1. Overview of Digital Tickets
Digital tickets will be sold on the 'my route' platform provided by Toyota Financial Services Corporation (Headquarters: Aichi Prefecture, President: Hiroyoshi Korosue).
Digital tickets are purchased within the 'my route' app, and users simply show the digital ticket displayed on their app to station staff or train crew at ticket gates or on board. Available payment methods at the time of purchase include credit cards, TOYOTA Wallet, and PayPay. In addition, 'my route' supports four languages (Japanese, English, Korean, and Traditional Chinese).

2. Implementation Schedule and Products for Sale
(1) Around July 2026: Launch of the special product 'Tokitetsu Tour Pass'

(2) Around November 2026: Launch of one-way tickets for 12 sections
[Target Sections]
Joetsu Myoko -> Naoetsu / Naoetsu -> Joetsu Myoko
Takada -> Naoetsu / Naoetsu -> Takada
Itoigawa -> Naoetsu / Naoetsu -> Itoigawa
Joetsu Myoko -> Myoko Kogen / Myoko Kogen -> Joetsu Myoko
Joetsu Myoko -> Arai / Arai -> Joetsu Myoko
Joetsu Myoko -> Takada / Takada -> Joetsu Myoko

(3) FY2027 and beyond
- Expansion of one-way ticket sales to all sections
- Launch of commuter passes
- Launch of the special ticket 'Jimo Pass'
*One-way and commuter passes are limited to tickets departing from and arriving within the company's own sections.

(Reference) About 'my route': https://top.myroute.fun/
'my route' is an outing app that connects everyone's 'want to go' to 'can go'.
'Where should we go this weekend?' 'We always go to the same places!' Do you have these kinds of worries?
The app is packed with convenient features such as 'finding nearby places and events you want to go to', 'saving places you found on TV, magazines, websites, or recommended by friends', 'searching for routes combining various transportation methods', and 'buying discounted transportation tickets'.
Download is free. You can use it immediately without logging in.
(Member registration and registration of a payment method such as a credit card are required to purchase tickets.)