Towards a Society Where the Concept of "Discarding" Itself Disappears #AprilDream

Terracycle Japan aims to realize a society where the very concept of "discarding" ceases to exist, promoting recycling programs to solve environmental problems caused by excessive consumption and a throwaway culture.
ビジネス・コンサルティング,自然・環境NQ 97/100出典:PR Times

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  • 📰 Published: April 1, 2026 at 22:30
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Our company supports April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents Terracycle Japan's dream.

Terracycle Japan G.K. (Location: Yokohama, Kanagawa; General Manager: Yuko Naniwa) is committed to realizing a society where the very concept of "discarding" ceases to exist.

■ The Background to Realizing This Dream

Currently, excessive consumption and a throwaway culture are causing global environmental problems. Even technically recyclable materials are often not economically viable for recycling, leading to their disposal after use, polluting the global environment through incineration or landfill. Meanwhile, new resources continue to be extracted from the Earth to manufacture new products.

■ Towards a Circular Future – General Manager: Yuko Naniwa

We are a social enterprise dedicated to solving environmental problems, especially waste issues, through business, under the mission of "Let's discard the concept of discarding!" We collaborate and cooperate with various stakeholders to collect and recycle used products and packaging.

Realizing a circular society requires the combined efforts of society as a whole – municipalities, corporations, organizations, and individuals.

A circular future is only possible with the cooperation of everyone: municipalities and partner companies who support Terracycle's mission, collaborating companies that provide technical and operational support, companies and communities that serve as collection points for recycling programs, and each individual who brings used products and packaging to collection bins. Shall we realize a circular society together?

Terracycle Japan will continue to take on challenges to discard the concept of discarding.

■ Terracycle Japan's Initiatives

We support various business challenges through recycling. To date, we have co-created and operated recycling programs with over 100 companies and brands.

■ Recycling Program Development and Operation

  • Currently, we operate approximately 50 recycling programs in collaboration with partner companies and municipalities. We collect and recycle used products and packaging in categories such as beauty cosmetics, daily necessities, kitchenware, beverage containers, stationery and recording supplies, sports equipment, tobacco accessories, over-the-counter medicines and medical devices, and safety equipment.

  • Anyone can participate in our recycling programs, including companies, organizations, individuals, and volunteer groups. For details on each recycling program, please check Terracycle's website.

  • Collection methods include "store/facility collection" where items are brought to designated stores or facilities, "individual/group collection" where individuals or groups collect items, and "school collection" where schools collect items. We are expanding collection points to enable participation from various locations across Japan.

  • Upon account registration, Terracycle Points are awarded to your account based on the collected volume. These Terracycle Points can be used as donations to charities or schools, or exchanged for products made from recycled materials.

■ Official Website and SNS

Terracycle Japan shares information about its daily activities and initiatives on its official website and social media. We also feature voices from participants and actual activity scenes, so please follow us for the latest updates.

Official Website: https://www.terracycle.com/ja-JP/

Official Instagram Account: https://www.instagram.com/terracyclejp/

Official X Account: https://x.com/terracyclejp

Official LINE Account: https://lin.ee/pv1kXIh

Official Note Account: https://note.com/terracyclejp

■ About Terracycle Japan G.K.

Terracycle is a social enterprise that provides innovative and sustainable solutions to complex waste problems under the mission of "Let's discard the concept of discarding." We redefine the concept of waste and build and operate a unique platform that promotes recycling, recycled resources, and reuse. As an international leader in developing practical solutions, we are headquartered in the U.S. and operate in 18 countries worldwide. Terracycle Japan began operations in 2014 and is currently based in Yokohama.

■ Contact Information

For inquiries from the general public and companies, please use this link.

FAQ

What is Terracycle Japan's "April Dream"?

It's a long-term vision to realize a society without the concept of "discarding," announced on April 1st as part of the "April Dream" initiative to share dreams.

What types of products are covered by the recycling programs?

A wide range of items including beauty cosmetics, daily necessities, kitchenware, beverage containers, stationery, sports equipment, tobacco accessories, medicines/medical devices, and safety equipment.

How can one participate in the recycling programs?

Participation methods include store/facility collection, individual/group collection, and school collection. Details can be found on Terracycle's website, where you can register an account to join.