Making Furisode Selection Easier at Home. Japan's Largest Furisode Portal Site 'My Furisode' to Launch Beta Version of 'Virtual Fitting' Allowing Try-Ons with Facial Photos on July 1st

TeraDox Inc. (Head Office: Shibuya-ku, Tokyo; President: Keiji Saito), which operates Japan's largest furisode portal site 'My Furisode' (https://myfurisode.com/), will begin offering a beta version of 'Virtual Fitting' on July 1, 2026 (Wed.). This service allows users to try on furisode by matching them with their own or family members' facial photos on the web.

This service will be implemented with the cooperation of 10 affiliated stores from July 1, 2026 (Wed.) to August 31, 2026 (Mon.). We will verify whether online try-ons before visiting a store can make furisode selection smoother for users and lead to increased efficiency in in-store fitting and customer service operations.

Background of This Feature's Development

Towards a New Furisode Selection Process: 'Narrowing Down Candidates' Before Visiting a Store

When choosing a furisode, it is common to try on many kimonos at a store to find a favorite. However, there were challenges such as:

Trying on too many kimonos, leading to long store visit times.

Customers not having a clear preference on their first visit, making the selection process itself time-consuming.

Store staff needing to provide lengthy consultations for each customer.

Therefore, My Furisode developed the virtual fitting feature to enable the 'initial candidate selection' to be done online before visiting a store.

By comparing and considering desired furisode online before visiting, we aim for a new furisode selection experience where customers can spend more time at the store on important confirmations such as the actual feel and size.

What You Can Do with Virtual Fitting

This feature was realized through collaboration with wearcoord Inc., which provides the online coordination service 'wearcoord'. By combining wearcoord's fitting technology with the furisode information from My Furisode's affiliated stores, online try-ons before visiting a store have become possible.

Users can upload facial photos of themselves or family members, such as their mother, and try on multiple furisode on the web.

By switching between photos and comparing various furisode, it becomes easier to imagine 'furisode that suit me'.

Furthermore, by narrowing down favorite furisode in advance before visiting a store, customers can focus on actual try-ons at the store, leading to a more efficient furisode selection process.

For stores, it also becomes easier to grasp users' preferences and candidates in advance, which is expected to streamline consultation preparation and lead to personalized proposals.

Verification with 10 Affiliated Stores

For this beta version, we will verify the effectiveness within actual store operations with the cooperation of 10 affiliated stores nationwide.

During the verification period, we will examine:

Usage status before store visits.

Impact on in-store try-ons and consultations.

Satisfaction levels of both users and stores.

And use this information for future service improvements.

Please note that this feature is provided as a beta version, and its official release after the verification period is undecided. We will consider future developments based on the feedback and results obtained from both users and stores during the verification.

'My Furisode' Service Overview

'My Furisode' is a portal site that integrates everything from furisode information gathering to store reservations and review postings on a single platform. Since its launch in 2008, it has provided various support through the internet for those looking for furisode for Coming-of-Age ceremonies and weddings.

Currently, it lists information for over 4,200 furisode stores nationwide, allowing users to find the perfect furisode and store from a wide selection.

My Furisode: https://myfurisode.com/

Online Coordination Service 'wearcoord' Provider

Company Name: wearcoord Inc.

Location: 2-22-11 Shin-Kamata, Ota-ku, Tokyo

Representative: Masayuki Kikuchi, Representative Director

URL: https://wearcoord.info/

List of Services Operated by TeraDox

Japan's Largest Furisode Portal Site 'MyFurisode.com' https://myfurisode.com/

Japan's Largest Hakama Portal Site 'My Hakama' https://myhakama.jp/

Comprehensive Photo Portal Site 'ALLBUM' https://allbum.one/

Electronic Contract System 'Keiyaku Daijin' Specializing in Contracts for Small and Medium Enterprises, Freelancers, and Sole Proprietors https://keiyaku-daijin.com/

One of Japan's Leading Golf Lesson Search Sites 'Golf School Navi' https://www.golfschool-navi.com/

EC Site 'GOLUZO' for a High-Quality Golf Life https://goluzo.com/

New Year's Card Ordering Site 'GLAM PRINT' https://glam-print.com/

Job Site 'My Kyujin' Specialized for the Kimono and Photo Studio Industry https://mykyujin.com/

Shrine Portal Site 'My Jinja' for Prayer Reservations https://myjinja.com/

3D Furisode Brand 'Kimonowa' https://x.com/Kimonowa_JP

【TeraDox Inc. Company Overview】

Company Name: TeraDox Inc.

Location: Matsuo Building 3F, 3-14-3 Honcho, Shibuya-ku, Tokyo

Representative: Keiji Saito, President and Representative Director

URL: https://teradox.jp/