Tennis Lounge Challenges to Bring 'Life-Extending' Tennis Outside the Court, Reaching Around 350 Participants at Okinawa Music Festival

Tennis Lounge Co., Ltd., which operates about 60 tennis schools nationwide, set up a free tennis experience booth at the music event 'GIRLS GROOVE INNOVATION 2026' held in Tomigusuku City, Okinawa Prefecture, on April 25 and 26, 2026.

Over the two days, a total of approximately 350 people visited the booth, the majority of whom were children and youth with no prior tennis experience. By providing a tennis court in the space of a music festival, it became a great opportunity for people to casually engage with sports.

■ Gripping a Racket for the First Time Amidst the Excitement of a Music Festival
'I am interested in sports, but going to a school is a bit of a hurdle.' Based on this sentiment that we often observe, we decided to exhibit at a music festival for the first time.

The venue was Chura SUN Beach in Toyosaki Seaside Park, spreading under a blue sky. While the music of their favorite artists echoed, groups and families wearing matching t-shirts and caps casually stopped by our special court.

No special sportswear was required. Over the two days, many children were seen experiencing the weight of a racket for the first time while still wearing their festival outfits.

■ Three Experiences that Colored the Venue and Participant Voices
The special booth mainly offered three types of content.

- The 'Target Challenge' that Drew Waiting Lines
Many children tried the simple game of hitting a ball toward a target. Parents shared comments such as, 'At first, they missed the ball, but they were so happy when they hit the target after being taught by the coach!' and 'I didn't expect my child to concentrate this much.' This allowed them to take home a small sense of accomplishment.

- The Festival-Exclusive 'Limited Photo Booth'
The pop photo spot featuring tennis balls and rackets was highly popular among the younger generation enjoying fandom activities. The sight of them holding rackets as an extension of commemorative photos and striking poses with smiles suggested a new way to encounter tennis.

- The 'Garagara Lottery' with No Losing Tickets
A lottery was also held for those who followed the official LINE account of the Tennis Lounge Itoman School. This created a good opportunity, especially for local residents, to visit the school at a later date.

■ Reflection from the Tennis Lounge Event Coordinator
People who came for the music stopped at our booth, swung a racket, and smiled. We felt the unique excitement of a festival venue, and it was a thrilling two days for us as well.

As the environment surrounding the tennis industry changes, Tennis Lounge intends to focus on promotional activities that convey the appeal of tennis not only inside the court but also outside it.

Tennis is drawing attention not only as a lifelong sport but also as a sport that contributes to the extension of healthy life expectancy. It is said that 'playing tennis extends life by 9.7 years,' making it a sport with significant potential in terms of health among many others.

There is never just one reason to start a sport. We believe that having more people feel closer to tennis and enjoy it will contribute to the entire tennis industry. Tennis Lounge will continue its activities to spread the value and appeal of tennis to the world.

■ Event Exhibition Overview
- Name: GIRLS GROOVE INNOVATION 2026 Tennis Lounge Free Experience Booth
- Dates: April 25 and 26, 2026
- Location: Chura SUN Beach, Toyosaki Seaside Park (Tomigusuku City, Okinawa Prefecture)
- Number of booth users: Approximately 350 (2-day total)

■ About Tennis Lounge Co., Ltd.
Under the slogan 'Bringing smiles and health to daily life through tennis,' we operate about 60 schools nationwide. We value a 'cozy atmosphere' where anyone can enjoy playing at their own pace, not just improving their skills. Our active coaches warmly support even those who are not confident in exercising. We pursue the creation of a local community loved for a long time across generations, from children to seniors.