Exhibition Marketing Expert Selects 'Top 5 Must-Visit Exhibitions in June 2026': Insights into Current Field Challenges in Food Manufacturing, Monozukuri, Digital Infrastructure, Marketing, and Heatstroke Prevention

Exhibition Sales Marketing Co., Ltd. has announced its top 5 recommended exhibitions for June 2026. This list, which began in April 2021, marks its 60th edition. June is a pivotal time when business plans established at the start of the fiscal year begin to move into full swing. As companies solidify their annual policies, many shift from general information gathering to concrete comparative analysis regarding capital investment, operational improvements, DX promotion, and market expansion. While the use of generative AI is spreading, corporate decision-making still requires on-site intuition and physical verification that cannot be fully judged through online information alone. Exhibitions are gaining renewed attention as venues for primary information where one can see the latest technologies and services, ask questions directly to representatives, and visualize post-implementation outcomes. Expert Kenichi Kiyonaga points out that June exhibitions are crucial for gathering the decision-making materials companies need to determine their next steps. In the B2B sector, it is essential to touch the actual products, engage in dialogue with staff, and compare multiple options rather than relying solely on screen-based materials. The current exhibition trends include the field implementation of AI/DX, a growing interest in labor shortages and automation, and the increasing value of exhibitions as venues for comparative study. The five selected exhibitions are FOOMA JAPAN 2026, AXIA EXPO 2026, Interop Tokyo 2026, Marketing Week Summer, and the Kyushu Heatstroke Prevention/Occupational Health and Safety Exhibition. Each event directly addresses challenges in fields such as food manufacturing, manufacturing, digital infrastructure, marketing, and safety. The company also provides media support, offering guidance on how to effectively cover exhibitions and analyze booth designs.