Exhibition Marketing Expert Selects "5 Must-Attend Exhibitions in May 2026" — Uncovering Current On-site Challenges in Education, Housing, Logistics, Beauty, and Automotive Technology

5 Must-Attend Exhibitions_May 2026 Exhibition Sales Marketing Co., Ltd. has announced its selection of 5 notable exhibitions to be held in May 2026. This list, which began distribution in April 2021, marks its 59th edition, featuring five exhibitions scheduled for May 2026. May is a period when the hustle and bustle of the new fiscal year settle down, and companies begin to concretely move towards new capital investments, market development, and operational improvements. With a series of exhibitions related to both daily life and industry, such as education, housing/architecture/real estate, logistics, beauty, and automotive technology, it can be said to be an important month for reading market trends in the latter half of 2026. Currently, many industries are simultaneously facing labor shortages, increased on-site burdens, digital adaptation, and diversification of customer needs. Such changes cannot be fully grasped through search information or AI summaries alone. What attracts visitors at the exhibition venue, what questions they ask, and which exhibits convince them – therein lie the hints for companies' next sales and product development moves. Expert Comment: Kenichi Kiyonaga, Representative of Exhibition Sales Marketing, Comments Looking at the exhibitions in May 2026, the challenges currently facing Japanese society are very clearly represented. Themes such as reducing the burden on educational institutions, safety and management efficiency in architecture and real estate, labor shortages in the logistics industry, new consumer needs in the beauty industry, and technological innovation in the automotive industry are all directly linked to the future of life and industry. In the age of AI, a lot of information is available through search. However, the primary information obtained at exhibition venues is qualitatively different from information viewed on a screen. Visitors' expressions, the intensity of their questions, their reactions when experiencing products, and how multiple companies approach the same theme – such information only becomes apparent by visiting the site. For media professionals, exhibitions are an excellent opportunity to understand the background of industry news. For visitors, they are a place not only to compare the latest products but also to experience what changes will occur in their work and lives in the future. Exhibitions can be called a real source of information that anticipates societal changes. Exhibition Trends 1. Increasing interest in exhibitions that solve societal issues. The featured exhibitions in May 2026 show many themes related to society as a whole, such as labor shortages, burden on educational institutions, safety of housing and buildings, logistics efficiency, environmental response, and next-generation mobility. Exhibitions are not only a place for new product announcements but also a place to understand which challenges each industry considers important and what solutions they are trying to present. For the media, a major feature is that it is easy to grasp not only the movements of individual companies but also the overall direction of the industry. 2. Exhibitions where visitors "experience and understand" are increasing. With the evolution of AI search, it has become easy to research information on computers, but the ease of use of educational tools, the texture of housing equipment, the impact of trucks and vehicle technology, and the feel of beauty products can only be deeply understood by seeing, touching, and listening to explanations in person. At exhibitions, efforts are expanding to help visitors understand technologies and services firsthand through demonstrations, actual equipment displays, hands-on booths, and seminars. 3. Themes transcending industry boundaries are prominent. Themes dealt with at exhibitions are no longer confined to a single industry, such as AI utilization in education, disaster prevention and energy saving in housing, data utilization in logistics, wellness in beauty, and software integration in automobiles. A characteristic of the current situation is that by covering one exhibition, changes connected to other industries become visible. For visitors, it also becomes an opportunity to gain ideas and hints that cannot be obtained within their own industry. 5 Must-Attend Exhibitions in May 2026 (1) EDIX Tokyo 2026. May 13 (Wed) - 15 (Fri), 2026 Organizer: RX Japan https://www.edix-expo.jp/tokyo/ja-jp.html [Exhibition Marketing Expert Kenichi Kiyonaga's Recommended Point] An exhibition to watch for understanding changes in the educational field. A wide range of stakeholders involved in learning, including school education, boards of education, universities, and corporate training, will visit to check the latest trends in education DX, generative AI, school administration support, inquiry-based learning, teaching materials, and training services. For the media, the appeal lies in being able to cover socially relevant themes across the board, such as work style reform for teachers, individualized optimal learning for children and students, and human resource development for companies. For visitors, it is an exhibition where they can compare tools and services actually used in educational settings and experience the future of learning. The booth of Logica Education Co., Ltd., where you can experience a unique method to activate discussion business, is a must-see. (2) BREX, Comprehensive Exhibition for Housing, Architecture, and Real Estate. 2